DamnDigital | 互动中国 » ZenithOptiMedia

实力传播赢得淘宝商城媒体业务

02Chan — Tue, 07 Sep 2010 06:04:51 +0000

Campaign消息: 上海 – 8月底, 淘宝商城召集媒体业务比稿, 目前结果已经揭晓。ZenithOptiMedia(实力传播)击败MEC(尚扬媒介)和OMD(浩腾媒体), 一举拿下了这一预算达2亿元的媒体业务。

实力传播将负责提升淘宝商城的知名度, 帮助消费者区分淘宝商城与淘宝网。

实力传播的首个项目是在第四季度推出大规模的广告宣传, 帮助淘宝商城进一步树立品牌形象。

除了媒体业务比稿, 淘宝商城还召集了一次创意比稿, 并邀请了几乎所有的4A参加, 据悉最终一家本土公司胜出。

你可能还对下面的文章感兴趣

雪花啤酒召集媒介业务比稿

02Chan — Thu, 02 Sep 2010 23:28:11 +0000

中国销量最大的啤酒集团雪花啤酒日前召集媒体业务比稿, 据悉, 获邀参与比稿的机构有昌荣传播(Charm)、迈势媒体(Maxus)、中视金桥(CTV Golden Bridge International Media)和实力传播(ZenithOptiMedia)。

据悉, 雪花啤酒长期以来与昌荣传播(NASDAQ: CHRM) 合作, 昌荣传播总部设在北京, 是雪花在中央电视台最大的媒体购买机构。此外, 在香港上市的本土公司金门同样为雪花啤酒代理其中央电视台媒体购买业务。

比稿预计在9月中旬举行, 将有两到三家广告公司参加。

近期中国市场上, 啤酒酿造商的大举动不少。上月, 百威英博啤酒把其价值1.9亿美元的媒体业务交给了竞立媒体上海公司。

雪花啤酒是华润集团(China Resources Enterprises)与全球第二大啤酒集团SABMiller的合资企业。据了解, 华润集团今年上半年利润增长两倍多, 计划在今年年底前投入将近50亿人民币用于收购。

你可能还对下面的文章感兴趣

ZenithOptiMedia赢得Sensa Cools饮料中国媒介业务

02Chan — Thu, 02 Sep 2010 01:28:22 +0000

近日, 实力传播(ZenithOptiMedia) 广州办公室赢得印度尼西亚饮料行业巨头Enesis Group旗下品牌Sensa Cools在中国的媒体整合策划和购买业务。

此次比稿从2009年3月开始, 实力传播与包括传立媒体在内的多家国际4A广告公司进行了一场历时一年的拉力赛。

ZenithOptiMedia广州办公室总经理李玮阳说: “为时一年的观察与考核, 对于团队来说是一个很大的考验。我们十分期待能与客户携手, 在竞争激烈的中国饮料市场打出漂亮的一仗。”

ZenithOptiMedia大中华区CEO郑香霖(Steven Chang) 表示: “我们很荣幸带领Enisis Group进入中国, 相信我们专业的团队能够为客户打造出具有最佳市场效果的营销策略, 为客户在中国市场‘打响第一炮’, 最大化扩大这一新品牌在中国市场的影响力。”

创始于1988年的Enesis Group是印度尼西亚一家知名的饮料公司, Sensa Cools则是其旗下最具影响力的品牌, 以中草药制剂补充人体能量。Enesis Group计划今年进入中国市场, 开拓其在全球的业务领域。

你可能还对下面的文章感兴趣

ZenithOptimedia和Digitas赢得HTC中国媒介和数字创意业务

02Chan — Thu, 26 Aug 2010 02:12:56 +0000

上海 – 日前, ZenithOptimedia(实力传播) 和Digitas (狄杰斯) 通过比稿成为HTC在中国大陆的媒介和数字创意业务代理机构。

参加比稿的还有Maxus (迈势) 和本土互动公司网迈广告(NIM Ads) 。

实力传播大中华区CEO郑香霖(Steven Chang) 说, “客户喜欢我们充满信心和激情的团队, 以及我们独有的测量ROI的工具。”

HTC的智能手机业务在欧美地区相当成功, 目前HTC在国内投放的广告是由其海外广告内容改编而来。上月, HTC在北京召开记者招待会, 宣布今年会在中国推出HTC智能手机系列。今年下半年, HTC还将在中国分别针对创意和公关业务发起比稿。

除了HTC, 实力传播也负责中国移动在中国的媒体业务。

你可能还对下面的文章感兴趣

[上海4A] VivaKi Zed Digital 找Director/Manager/Supervisor

02Chan — Sun, 14 Mar 2010 11:28:18 +0000

Title: Digital Planning Director

Location: Shanghai

Responsibilities

o Being responsible for the development and implementation of strategies and programs among internal and external contacts;
o Performing good analytical skill via strategic thinking with innovative implementations!
o Thinking creatively to apply new technologies/platforms to drive client objectives
o To manage crisis management for day-to-day campaign
o To ensure quality control of all media deliverables to clients
o Build client respect and be recognized as a leader on their business

EXPERIENCE

Essential:
o Mini. 6 years of working experience in marketing/advertising related field for brand management
o Mini. 3 years of working experience with mini. 6 subordinates
o Strong understanding of adserving & tracking processes
o Understanding proper tracking set-up procedures
o Good financial knowledge

Desirable:
o 3-5 years of working experience in foreign owned or 4A advertising agencies;
o 2-3 years of working experience in Luxury / Cosmetics category
o Proven ability in successful campaign implementations (third party ad serving and tracking, measurement, billing reconciliation, winning awards)

Title: Digital Planning AM/M

Location: Shanghai

Responsibilities

o Deliver digital strategy and maintain quality control of all projects and plans of clients;
o Supervise and instruct Digital Supervisor/Executive’s document writing;
o Assist the Associate Director and/or the Director in providing training of all subordinates;
o Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency;

EXPERIENCE

Essential:
o Mini. 4-6 years of working experience in marketing/advertising related field for brand management;
o Be detail-oriented, patient and responsible for work;
o Always keep a cool head when facing numbers and pressure;
o Have good education track record in marketing, sensitive with numbers;
o good strategic thinking/communication skill; good project management;
o Be a frequent user of OFFICE software users;

Desirable:
o Have knowledge in the advertising industry, especially in the media sector;
o Mini. 2 years of work experience in an international 4A media agency is preferred;
o Mini. 1-2 years of working experience with mini. 2-3 subordinates;
o Proven ability in successful campaign implementations (third party ad serving and tracking, measurement, billing reconciliation, winning awards)

Title: Digital Planning Supervisor

Location: Shanghai

Responsibilities

o Execute project tasks as per relevant requirements on time and quality; maintain and develop media relations; enhance and develop the executive ability
o To develop own recommendations based on consumer insights, marketing updates/news and brand objectives following ROI blueprint.

EXPERIENCE

Essential:
o Mini. 2-4 years of working experience in marketing/advertising related field for brand management
o Be detail-oriented, patient and responsible for work;
o Always keep a cool head when facing numbers and pressure;
o Have good education track record in mathematics and marketing, sensitive with numbers;
o Be a frequent user of OFFICE software users

Desirable:
o Have knowledge in the advertising industry, especially in the media sector.
o Proven ability in successful campaign implementations (third party ad serving and tracking, measurement, billing reconciliation, winning awards)
o Have an in-depth knowledge of the client’s business and its competitors to determine sufficient advertising and media needs and to ensure plans are properly executed and delivered

Title: SEM Manager

Location: Shanghai

Responsibilities

o To take response to operate the SEM team and support all clients in their Search marketing requests. Support director on SEM business objective and development.

EXPERIENCE

Essential:
o Mini. 4 years of working experience in digital marketing or related.
o Mini 1-2 years of working experience in SEM and search marketing.
o Logical thinking, detail-oriented, patient and responsible for work;
o Always keep a cool head when facing numbers and pressure;
o Have good education track record in mathematics and marketing, sensitive with numbers;

Desirable:
o Have knowledge in the advertising industry, especially in the media sector;
o work experience in an international 4A media agency is preferred;
o 1 year above experience to manage a team with at least 3 subordinates is preferred.
o Google Adwords professional (GAP) certified
o Baidu SEM Certified

Title: SEM Supervisor

Location: Shanghai

Responsibilities

o To provide mid-level strategic recommendations to the senior search and media team and the client.
o To have a complete and unquestioned understanding of their assigned clients search initiatives and client’s overall business and marketing objectives.

EXPERIENCE

Essential:
o 2-3 years of SEM experience with a strong background of planning and buying paid search campaigns
o Advanced user of bid management and analytic tools
o Proficient at managing projects and able to multi-task, organize, prioritize and structure workload
o Logical thinking, detail-oriented, patient and responsible for work;
o Highly numerate with an analytical approach

Desirable:
o Google Adwords professional (GAP) certified
o Baidu SEM Certified

_____________________________
请将个人简历发送到: rage.lu@vivaki.com, 来信请注明您所应聘的职位, 并务必让我们知道该招聘信息来源于互动中国DamnDigital

你可能还对下面的文章感兴趣

实力实效营销赢得招商银行信用卡媒介业务

02Chan — Wed, 10 Feb 2010 12:05:39 +0000

上海 – 实力实效营销(Zenith Equinox) 赢得了招商银行的媒介策划、购买业务。

此次Pitch于今年1月初展开。参加竞标的机构包括尚扬媒体(MEC) 和星传媒体集团(SMG), 现任代理机构竞立传媒(MediaCom) 并没有参加。

实力传播(ZenithOptiMedia) 大中国首席执行官郑香霖(Steven Chang) 表示:“招行信用卡作为一个富有开拓性和创新的信用卡品牌在中国消费者中一直持有良好的声誉。我们非常期待与他们共同努力, 创造突破性的营销活动。“

招行的总部设在深圳, 而其信用卡业务的总部则设在上海。该客户目前没有固定的创意机构, 而是偏向于在项目的基础上使用精品创意公司。

你可能还对下面的文章感兴趣

阳狮锐奇荣获《职场》杂志“50佳第一工作场所”大奖

02Chan — Wed, 06 Jan 2010 09:24:58 +0000

阳狮锐奇日前荣获了《职场》杂志评选的2009年中国“50佳第一工作场所”大奖, 此次评选聚焦于在金融危机背景下人力资源的创新发展, 评选出勇于承担年轻一代培养责任的卓越雇主。

阳狮锐奇集团(VivaKi) 隶属于法国阳狮集团(Publicis Groupe) , 其大中华区机构旗下整合有多家知名媒体公司, 为年轻的工作者们提供了国际化的媒体视野和广阔的发展平台。阳狮锐奇打造了跨越旗下各品牌的人才发展平台(VivaKi Talent & Transformation Practice) , 开发和提供旨在吸引、培养和激励全球最优秀人才的工具和方法。此次获奖肯定了阳狮锐奇在人才发现与培养方面所做出的努力, 彰显了集团“人才是公司的核心竞争力”的理念。魅力雇主的荣誉将进一步鼓舞员工士气, 提高员工忠诚度, 并为公司吸引更多行业内的专业人才。

阳狮锐奇大中华区主席李亦非表示: “阳狮锐奇联合了旗下实力传播、星传媒体、博睿传播、狄杰斯和睿域营销等品牌, 是领导市场从传统媒体营销向新媒体营销转变的先行者。我们需要朝气蓬勃、富有激情、能够帮助公司创造价值并与公司一起成长的员工来参与这一变革。阳狮锐奇为员工提供了更为宽广的职业发展平台, 同时联合各品牌的力量积极为员工创造一个理想的工作环境, 我们希望能不断激发员工的工作热情和创造力, 充分释放个人和团队的潜能, 推动公司业务向前发展; 同时在国内培养更多面向新媒体时代机遇和挑战的优秀人才。我很高兴阳狮锐奇作为新的雇主品牌能够获得《职场》评选的“50佳第一工作场所”大奖, 我会与我们的员工分享这一令人振奋的好消息。”

阳狮锐奇首席人力官马斐葭表示: “媒体行业对于专业技术和客户服务具有很高的标准, 我们在招募新人时比较看重他们的逻辑思维、沟通能力、细节执行、团队精神和创造性地解决问题的能力。新技术的蓬勃兴起和新媒体的发展机遇使阳狮锐奇成为适合年轻人开拓视野、积累人脉、实践创新的理想工作场所。我们的员工平均年龄不到30岁, 因此我们既注重专业培训和能力发展, 同时也致力于营造一个鼓励创新和责任感的团队工作环境。我们为员工发展提供了系统全面的培训课程, 既有每周公司内部各级员工主持的知识分享活动, 也会外聘在专业领域权威的专家顾问做更深入的培训。在团队建设方面, 我们每年会通过年会、旅游、比赛等形式来加强不同地域, 不同部门之间员工的沟通和联系, 为公司创造和谐的家庭式氛围。汶川地震后, 我们迅速启动了企业社会责任爱心工程, 成立专资来资助灾区希望小学, 并组织员工志愿者定期前往授课。我们还与复旦大学等知名学府合作, 教授数字媒体方面的专业课程并提供项目实习机会, 使大学生能够获得业界前沿的资讯和实践机会。我相信通过我们的不断努力, 阳狮锐奇一定是行业内吸引和培养最优秀人才的地方。”

《职场》杂志自2007年开创“50佳第一工作场所大奖”评选, 主要通过评审团审阅、雇员调查及网上投票等程序以确保评选结果客观准确。本年度评审团由人力资源顾问、专业人士及企业高管组成。除阳狮锐奇外, 其它入选的知名企业还有: 阿迪达斯、阿里巴巴、通用、高盛、宝马、IBM、可口可乐、诺基亚、欧莱雅、壳牌、SAP 中国、腾讯、微软、英特尔、中国石油及中国移动等。

关于阳狮锐奇集团
阳狮集团(Publicis Groupe)是全球最大的广告与传播公司之一。阳狮集团将其旗下媒体策划、购买及新媒体广告营销整合成立了阳狮锐奇集团。
阳狮锐奇集合了阳狮集团旗下媒体策略, 代理与媒体购买公司, 这六个品牌分别是: 全球媒体代理机构“实力传播”(ZenithOptimedia)、“星传媒体集团”(Starcom MediaVest Group)、中国媒体购买公司 “博睿传播”(VX)、新媒体营销代理机构“狄杰斯”(Digitas)和创新营销咨询机构“德诺”(Denuo)及新近收购的新媒体广告公司“睿域营销”(Razorfish)。
阳狮锐奇新媒体整合中心(VivaKi Nerve Center) 是阳狮锐奇面对新媒体的技术核心, 作为阳狮锐奇新媒体的智囊机构、工具研发和测试中心, 为客户提供新媒体投放策略和技术支持。

你可能还对下面的文章感兴趣

[上海4A] VivaKi Zed Digital部门三个Manager职位找人

02Chan — Sun, 13 Dec 2009 13:40:22 +0000

Job Title: Planning Manager

Department: Zed Digital
Location: Shanghai

JOB PURPOSE
To assist director in accomplish team OGSM, while well allocating and managing the various tasks of day-to-day delivery & operations of digital media, to ensure working efficiency and effectiveness.

ORGANIZATION STRUCTURE
- Operationally reports to Director of Zed Digital
- Functionally reports to Director of Zed Digital
- Position title of subordinates/ Number of subordinates
Supervisor/Executive of Zed Digital: 3-5

KEY WORKING RELATIONSHIPS
- Internal contacts
Zed Digital team / Planning team / Finance / Buying Team
- External contacts
Clients / Media Vendors / Production Vendors / 3rd Suppliers (DFA, iResearch,…etc)

DESIRED COMPETENCE
- Strategic digital planning experience;
- Strong client management skills;
- Innovative in digital marketing;

DUTIES & RESPONSIBILITES
- Deliver digital strategy and maintain quality control of all projects and plans of clients;
- Supervise and instruct Digital Supervisor/Executive’s document writing;
- Assist the Associate Director and/or the Director in providing training of all subordinates;
- Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency;

EXPERIENCE

Essential:
- Mini. 4-6 years of working experience in marketing/advertising related field for brand management;
- Be detail-oriented, patient and responsible for work;
- Always keep a cool head when facing numbers and pressure;
- Have good education track record in marketing, sensitive with numbers;
- good strategic thinking/communication skill; good project management;
- Be a frequent user of OFFICE software users;

Desirable:
- Have knowledge in the advertising industry, especially in the media sector;
- Mini. 2 years of work experience in an international 4A media agency is preferred;
- Mini. 1-2 years of working experience with mini. 2-3 subordinates;
- Proven ability in successful campaign implementations (third party ad serving and tracking, measurement, billing reconciliation, winning awards)

Job Title: Media Buying Manager

Department: Zed Digital
Location: Shanghai

JOB PURPOSE
To assist director in accomplish team media buying and negotiation objective, while well allocating and managing the various buying execution of day-to-day delivery & operations of digital media.

KEY WORKING RELATIONSHIPS
- Internal contacts
Zed Digital team / Planning team / Buying Team/Finance
- External contacts
Clients / Media Vendors / 3rd Suppliers (DFA, iResearch,…etc)

DESIRED COMPETENCE
- Strong digital media relationships, specially with higher level media contacts;
- Strong media negotiation capability to improve media buying deals;
- Very strong execution capability to lead team execute digital projects successfully

DUTIES & RESPONSIBILITES
- Steward and operate of all projects execution of L’Oreal group clients’ digital campaigns;
- Supervise and instruct Digital Supervisor/Executive’s deliveries and execution;
- Assist the Associate Director and/or the Director in media negotiation;
- Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency;

EXPERIENCE

Essential:
- Mini. 4 years of working experience in digital marketing or related;
- Mini 1-2 years of working experience in media buying or negotiation;
- Logical thinking, detail-oriented, patient and responsible for work;
- Always keep a cool head when facing numbers and pressure;
- Have good education track record in mathematics and marketing, sensitive with numbers;
- Good communication skills;
- Be a frequent user of OFFICE software users;

Desirable:
- Strong media relationships; work experience in an digital media agency, specially the media buying team is preferred;
- 2 years above experience to manage a team with at least 3 subordinates is preferred.

Job Title: SEM Manager

Department: Zed Digital
Location: Shanghai

JOB PURPOSE
To take response to operate the SEM team and support all clients in their Search marketing requests. Support director on SEM business objective and development.

KEY WORKING RELATIONSHIPS
- Internal contacts
Zed Digital team / Planning team
- External contacts
Clients / Media Vendors / 3rd Suppliers (DFA, iResearch,…etc)

DESIRED COMPETENCE
- Strategic SEM planning experience;
- Strong SEM keywords management and analytical optimization skills;
- Logical thinking capability to analysis keywords performance and conversion;

DUTIES & RESPONSIBILITES
- Steward and operate of all projects and plans of clients search engine projects;
- Supervise and instruct Digital Supervisor/Executive’s SEM planning and execution;
- Assist the Associate Director and/or the Director in providing training of all subordinates;
- Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency;

EXPERIENCE

Essential:
- Mini 2 years and above of working experience in search marketing;
- Logical thinking, detail-oriented, patient and responsible for work;
- Always keep a cool head when facing numbers and pressure;
- Have good education track record in mathematics and marketing, sensitive with numbers;
- Be a frequent user of OFFICE software users;

Desirable:
- 1 year above experience to manage a team with at least 2 subordinates is preferred;
- GAP certification.

_____________________________
请将个人简历发送到: glenis.fan@vivaki.com, 来信请注明您所应聘的职位, 并务必让我们知道该招聘信息来源于DamnDigital

你可能还对下面的文章感兴趣

阳狮锐奇VivaKi赢得欧莱雅数字业务

02Chan — Wed, 02 Dec 2009 12:45:24 +0000

自9月L’Oreal(欧莱雅)召开数字媒介业务比稿, groupm(群邑) 和VivaKi(阳狮锐奇) 都参加了这次竞标。最后VivaKi击败Mindshare Interactive赢得了这次Digital Agency Pitch。

阳狮锐奇VivaKi主要包含了ZenithOptimedia和SMG这Media Agency还有DIGITAS和Razorfish这两家Digital Creative Agency。在欧莱雅的数字业务上, 会由ZenithOptimedia和DIGITAS来负责管理。

有消息称VivaKi已在准备为欧莱雅新进Digital人才。

你可能还对下面的文章感兴趣

ZenithOptimedia赢得BBC全球媒介业务

02Chan — Wed, 18 Nov 2009 11:56:55 +0000

近日, BBC Worldwide正式任命ZenithOptimedia(实力传播)为其全球媒介代理商, 主要负责帮助包括Top Gear, BBC America和Doctor Who在内的几个BBC重要品牌在英国, 美国, 澳大利亚, 新加坡和香港的媒介计划和购买业务。

该笔5000万美元的媒介业务由实力传播在击败WPP旗下Maxus(迈势媒体)和MEC(尚扬媒介)后赢得, 原代理商宏盟的PHD于今年9月就推出竞标。