Wieden+Kennedy Shanghai 找Digital人才


高级互动战略策划 Senior Digital Strategist

汇报对象Reports to: 区域互动总监 Regional Head of Digital

概述 General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或公司当下确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

高级互动战略策划能以直接和积极的的方式影响应用通信和数字媒体的理解,文化和行为变化,随着技术的进步,影响创意工作的质量。高级互动战略策划将领导的项目,其中可能包括通信跨媒体设计、规划、社交媒体的参与和创新技术应用提供解决方案,能为客户的业务作出挑战。高级互动战略策划在确保我们创意指令,客户提案和新业务发展,确保开发未知平台的设定和纳入或是否能被数字化技术相关战略所接受。
The Senior Digital Strategist is responsible for impacting the quality of creative work in a direct and positive way by applying understanding of the consumer and marketplace and the cultural and behavioral shifts that come with new media and technological advances. The Senior Digital Strategist will help lead projects that may include social media, brand activation, immersive brand experiences, customer relationship marketing and innovative applications of technology to provide solutions for clients’ business challenges. The Senior Digital Strategist plays an instrumental role in ensuring our creative directives, client pitches and new business are developed with a platform agnostic mindset and incorporate or are supported by digital technology where strategically relevant.

Major Responsibilities/Primary Functions

  • 有助于公司内部和外部战略策划/跨媒体视野沟通,和广告客户与创意团队合作发展制定明确和鼓舞人心的创意简报
  • 监督和诠释客户业务以及相关的文化,社交和互动发展趋势,与行业、顾客、竞争对手的信息保持并进,发展集成战略品牌建议的见解
  • 与客户及内部团队紧密合作,发展整个营销项目,实现特定目标,并采用多种多样的客户接触点
  • 领导社交媒体以及直接主导对其他互动故事叙述项目
  • 领导建立概念、消费者洞察、方法生成、用户行为分析、用户体验设计和动员反对数字战略;确保数字方案的成功
  • 促进全面的设想,全面认知客户的定位,相关技术和市场机会
  • 帮忙发展简报,提案新业务和管理举措
  • 充分利用自身见解发展经验战略和提供架构,用于创意团队探索如何引导客户与消费者利用品牌进行互动
  • 解释网页和网站方分析,并纳入信息点的意见和策略
  • 通过焦点小组,集思会,和一对一的采访来设计并进行定性和定量研究
  • 在与客户交流中整合信息,尊重媒体,创意部并达成有效性共识,持续发展一个接一个广告系列
  • 和客户服务一起制定积极措施,帮助创造新的收入机会,并获得客户所拥有的研究
  • 与创意部合作概念,探索和推进创意工作的好作品
  • 和同事与客户构建诚实直接的关系
  • 拥有建设性的辩论,并能提出具有挑战性的问题
  1. Contributes to the strategic/brand vision internally and externally; With the Account and Creative team, develops clear and inspiring creative briefs
  2. Monitors and interprets cultural, social and digital trends relevant to client business as well as keeps abreast of industry, customer and competitor information and integrates insights into strategic branding recommendations
  3. Partners closely with clients and internal teams to develops integrated marketing programs that achieve specific objectives and employ a wide variety of customer touch points
  4. Lead social media and other digital storytelling projects directly.
  5. Lead concepting, consumer insight, method generation, user behavior analysis, user experience design, and mobilization against digital strategies; ensures the success of digital initiatives
  6. Integrates, into overall vision, a comprehensive awareness of the clients’ positions, relevant technologies and opportunities in the marketplace
  7. Contributes in developing briefs, pitch new business and managing initiatives
  8. Leverages insights to develop an Experience Strategy and to provide the architecture in which creative teams explore how to guide consumer interactions with the brand and with each other through the brand
  9. Interprets web and site-side analytics and incorporates information into point-of-views and strategies
  10. Designs and conducts qualitative and quantitative research via focus groups, brainstorming sessions, and one-on-one interviews
  11. Integrates (and communicates with client) knowledge with respect to media, creative and messaging effectiveness from one campaign to the next
  12. Works with Account Services to develop proactive initiatives that help create new revenue opportunities and gain access to client owned research
  13. Partners with Creatives to concept, explore and push the creation of good work
  14. Builds honest, direct relationships with colleagues and clients
  15. Debates constructively and asks challenging questions

资质,特长和特殊要求
Qualifications, Distinguishing Characteristics and Special Requirements

  • 具备学士学位以上,MBA或其他相关高等学历者优先考虑
  • 流利的中英文口语表达能力和书面读写能力
  • 至少八年以上在互联网公司或创新团队的数字策略的工作经验
  • 对中国市场通信策划、调查研究、策划、分析、媒体报告工具方面具有自己深刻理解和最佳实践
  • 创意广告公司和在线广告系列经验优先考虑
  • 对互动市场的先进科技,文化和发展趋势,对娱乐年轻文化具有深刻理解
  • 五年以上互动营销,社交媒体战略、游戏和移动通信技术、网络策略、用户研究、概念发展和创造相关领域经验
  • 卓越的谈判技巧和书面和口头沟通技巧,能与各级员工交流的能力
  • 活跃、冷静、积极、注重细节、后续执行技巧
  • 能接受工作需要的加班和出差
  1. Bachelor’s Degree required, MBA or other related advanced degree desired
  2. Fluent in both Chinese and English, spoken and written required
  3. At least 8+ years experience in digital strategy in an interactive agency or innovation gro
  4. Deep understanding of social media, research, planning, analytics, media reporting tools, and best practices in China
  5. Creative advertising agency and online campaign exposure preferred
  6. A deep understanding of the interactive marketplace — tech, culture and trends; entertainment and youth culture.
  7. 5 years experience with interactive marketing, social media strategy, gaming and mobile technologies, web strategy, user research, and concept development and creation
  8. Exceptional negotiation skills and written and verbal communication skills with the ability to communicate with all levels of employees
  9. Active, solid initiative, attention to detail and follow-through skills
  10. After-hours work and overnight travel required

社交网络经理 Community Manager

汇报Reports to: 互动交流总监 Digital Comms Leader & Social Media Director

概述 General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

社交网络经理将负责发展和制定和所有客户品牌目标相符合的社交媒体计划。社交网络经理将领导品牌网络社区的整体编辑工作,同时开发策略性对话并确保及时监测和相应对策。
A community manager is responsible for developing and producing a social media plan in line with the clients overall brand goals. The Community Manager will lead the overall editorial process of a branded community while developing strategies for activating conversations and ensuring timely monitoring and response.

主要职责 Major Responsibilities/Primary Functions

  • 直接面对客户部,了解业务需要并将其转化成可操作的社交媒体计划
  • 策划和驱动整体内容制作行程表包括制作和社交媒体内容的发布
  • 通过多方社交媒体渠道建设和维护内容制作网络
  • 与客户紧密合作建立社交媒体审核指南,以确定问题的升级路径和所有权
  • 安排时间表和组织多个部门合作作为日常内容制作
  • 监视社交媒体交流确保及时作出反应,以及确保社交媒体的对话是有意义的,忠于品牌的
  • 和互动策划发展人员一起发展跨渠道社区战略和战术,以满足业务/沟通目标
  • 与互动战略师一起分析媒体宣传活动,将建议或定性数据转化成更优化的宣传活动建议和计划
  • 和互动战略师一起对监督社交媒体文案,确定符合整体品牌目标的对话机会和概念,激活和品牌总体目标相一致的战术和意见
  • 通过对社交媒体文案的监督,建立合作的内容用以建设社会媒体网站内容
  • 和社交媒体文案合作和预见,不断参与有关我们的品牌,产品和内容的谈话
  • 和社交媒体文案的合作,对品牌的受众发聩有所了解
  • 通过数据分析创建每日,每周,每月更新报告
  1. Interfaces directly with Account Service team to understand business needs and translate into actionable social media plan
  2. Plans and drives overall content calendar including production and publishing of social media content
  3. Builds and maintains content distribution network by way of social media channels
  4. Works with client to create social media moderation guidelines in order to identify issue escalation paths and ownership
  5. Liaison with Account Service, Digital Producers to generate content on a daily basis
  6. Monitors social media communities to ensure timely responses as well as ensuring social media conversations are meaningful and true to brand
  7. Working with Digital Strategist develops cross channel community engagement strategies and tactics to meet business/communication objectives
  8. Working with Digital Strategist analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
  9. Working with Digital Strategist and through oversight of Social Media Writer, identifies conversation opportunities and concepts tactical activation ideas in line with overall brand goals
  10. Through oversight of Social Media Writer collaborates on and creates content for feeds and snippets in various social media sites
  11. Through oversight of Social Media Writer continuously participates in conversations surrounding our brand, products and content
  12. Through oversight of Social Media Writer acts as the eyes and ears of our brand
  13. Through oversight of Data Analyst creates and updates daily, weekly and monthly reports

资历,特长和特殊要求 Qualifications, Distinguishing Characteristics and Special Requirements

  • 本科以上学历
  • 中英文流利,口语和写作俱佳
  • 4年以上互动,社交媒体,网络公布或互动公关相关经验者优先
  • 对中国互联网具备热情
  • 出色的书面和口头表达能力和与各阶层员工的沟通能力
  • 在紧张工作环境中能不断赢得信任并保持冷静的态度和批判性思维能力
  • 了解社交合同操作(礼仪,财务,合同细则等),了解所有网络工具和体验客户主要受众群在线的经验
  • 对社交媒体在中国如何表现最佳有自己深入见解
  • 对社交媒体,手机和电脑了解深入
  • 拥有成功管理在线社区的记录
  • 表现主动,注重细节和后续跟踪能力
  • 能满足工作需求的加班任务
  • Bachelor’s degree required
  • Fluent in both Chinese and English, spoken and written required
  • 4+ years’ experience in interactive, social media, web publishing or digital PR preferred
  • Demonstrated passion for Chinese internet
  • Exceptional written and verbal communication skills with the ability to communicate with all levels of employees across many disciplines
  • A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • Understands the driving social contract (etiquette, social currency, rules of engagement, etc.) at work on sites, networks, tools and experiences inhabited by our client’s primary targets online
  • Deep understanding of social media and best practices in China
  • Possesses a thorough understanding of social media, mobile and physical computing
  • A proven track record in managing successful online communities
  • Exceptional initiative, attention to detail and follow-through skills
  • After-hours work required

________________
Qualified candidates please e-mail cover letter, including salary requirements, and CV toshanghaijobs@wk.com. Please specify Job Title in the subject line of your e-mail and kindly specify these roles are from DamnDigital

No phone calls, please.
We greatly appreciate your interest in W+K.
Only those selected for the interview process will be contacted.

如果你觉得自己是合适的人选,请将您的求职信包括薪资要求和简历(Doc或者Pdf文件格式),一并发送到shanghaijobs@wk.com。请在邮件主题内注明您应聘的职位并说明招聘信息来自DamnDigital
我们不接受任何电话咨询。
非常感谢您对W+K的关注。
我们会严格挑选并联系合格的应聘者。


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