Saatchi & Saatchi纽约: Cheerios Nana – 脆谷乐麦圈里有外婆的爱

这是Saatchi & Saatchi纽约为老牌麦圈品牌Cheerios做的广告,这个广告关注点在家人之间的爱。以一个小的切入点,拍了这个温情的广告。小男孩问母亲,她的母亲是否也会给她做麦圈当早饭,母亲说是的。进而道出早饭吃麦圈的意义在于——就像和不在身边的亲人一起分享这温馨一刻。

来源: ADWEEK
编译: London.h@DamnDigital
(转载请注明来自: DamnDigital

Project: Nana
Client: Cheerios
Agency: Saatchi & Saatchi, New York

Credits:

Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte
Audio Post: Michael Marinelli, Sonic Union


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