Leagas Delaney大师分享课参与者招募

Leagas Delaney Shanghai

众所周知, 好的广告内容能够拨动消费者心弦, 身临其境产生对话。但无论是业内人士, 还是消费者都被劣质广告伤害过, 我们开始怀疑文字的重要性, 文字已不再是商品艺术和创意的承载工具?
与大师对话 – 反煽情、反尖锐、反虚华

Tim Delaney, 您的大师朋友, 与您讲述好的文案不是职业, 而是态度
文字应重拾广告创作中的地位, 展现创意张力和文化渗透,
Tim 将向您叙述一个成为优秀文案的真实故事

时间: 7月8日 (星期四), 19:00 – 21:00
地点: 上海(取得参与资格的朋友, 具体地址我们将另行通知)
参与方式: 请将您的姓名, 联系方式(手机+电子邮件) 和目前职位抬头写邮件到: leagasdelaney2010@gmail.com 。由于参与人数有限, 我们只能邀请最先报名的10位朋友参与, 尽请谅解。
注: 活动全程英文交流(不备现场同声翻译)

Tim Delaney

This is what I know about Tim.
He is tall.
He likes to talk.
He really likes to talk.
He’s a bloody good writer,
but you know that already.
Tim’s other name is
Deadline Delaney. Past the
Deadline Delaney would be
more accurate.
His copy is always late.
Tim possesses child-like wonderment.
Tim is a tad competitive,
he would have given
Carl Lewis a run
for his money.
When he’s angry, he
looks like this.

When he’s happy, he looks like this.

He’s not too bothered
about taking holidays.
He’s a friend.
Tim is celebrating over
60 years of hair loss.
Bang goes another friend.
As its President,
he shook up D&AD when
it needed shaking up.
In fact, if ever you needed
anything shaken up, he
is definitely the right man for
the job.
In his early 20s, Tim
became the Managing
Director of BBDO London,
making him the youngest MD
in the history of MD’s.
As he had never run a company
before, he rang up the MD’s
of all his clients to find
out how they did it.
Tim once fronted his own
rock band, regularly playing
alongside no-hopers,
The Rolling Stones.
I’ve never heard Tim
sing but I suspect
advertising was a better bet.
Tim once said, “Everything
has a story to tell and I want
to write it.”
This tells us
1. Tim likes writing.
2. Tim has a big appetite
for work.
3. Tim is unnaturally curious.

His stories could fill the
New York Public Library.
He showed the BBC how
to advertise with mould-breaking work.
Adidas was on its knees when
Tim took over the account.
Just look at them now.
For Hyundai, Tim wrote a
passionate campaign against
British prejudice towards
Koreans. The commercials were
genuinely profound.
His work for Harrods
is as famous as Harrods itself.
Sitting opposite Tim is like
sitting opposite an automatic
tennis ball machine. Ideas, opinions,
verbal abuse fly everywhere.
Tim was advisor to British Prime
Minister Jim Callaghan.
Tim has won everything going
except the Nobel Peace Prize.
Surely an oversight.
Tim is a generous man, especially
with sharing ideas. He’s the Mother
Theresa of advertising.
Tim’s brand essence wheel
includes words like integrity,
fearless, energetic, honest,
stubborn. There are other words
best left out.
This is Tim’s big night.
Tim has a swear word perfect
tongue. Being dropped into a
tank full of angry piranhas would
be a more pleasurable experience
than one of his tongue lashings.
When we worked together, I
laughed my socks off.
When we talk on the phone,
I laugh my socks off.
When we have dinner,
I laugh my socks off.
Send more socks, Mother.
The dog of doubt has never
gnawed at the leg of Tim Delaney.

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