Skype: 让思念“Stay Together”

Skype在7月推出的三支TVC中,以人与人之间是如何通过Skype与远方的亲友、朋友联系为主线,通过主角第一人称的口述,讲述一个感人的日常生活故事。

来源:creativity-online
编译:Viking Wong@ DamnDigital
(转载请注明来自:DamnDigital)

由独立广告代理商Pereira & O’Dell联合摄影师John Clang,分别拍摄了三支主题为“The Impossible Family Portrait”、“The Animal Family Portrait”、“The Growing Family Portrait”的影片。“The Impossible Family Portrait”讲述了离家背井来到美国的乌干达男子Denis与家人通过Skype保持密切联系,并通过Skype拍下与家人的合照。“The Animal Family Portrait”则是关于动物管理员不得不离开澳洲,但始终与她的动物朋友们保持联系。而“The Growing Family Portrait”讲的是10对的小女孩Julie和她在巴西的表妹之间的故事。

无论你在哪里,无论是近或远,是亲人、朋友还是你思念的任何一切,Skype都能把你的思念传达给对方。正如此次campaign的主旨“Stay Together”。同时,为了增加与消费者的互动,Skype也让用户上传自己独特的故事,分享他们的“Stay Together”。

Project: Stay Together
Client: Skype
Agency: Pereira & O’Dell

Credits:

CCO: PJ Pereira
ECD: Jaime Robinson
Creative Director: Jonathan Woytek
Sr. Art Director: Arnau Bosch/ Brett Beaty/ Tim Delger
Sr. Copywriter: Katie Brinkworth
Copywriter: Chris Ryan
Designer: Leila Moussaoui
VP Production: Jeff Ferro
Senior Integrated Producer: Victoria Whitlow/ Erin Davis
Senior Broadcast Producer:Elisa Moore
Interactive Producer: Kathy Zembera
Print Producer: James Sablan
Producer: Bill Spangler/ Sarah McMurray
Business Affairs Manager: Xandra Ess
Production Company: Station Film
Director: Gregory Mitnick/ Nat Livingston Johnson
Executive Producer: Caroline Gibney
Artist: Eric Axene/ Shadi Best/ James Burger/ Anne Curran Conrad/ Travis Drennen/ Tonya Martin/ Sean Moser/ Ryan Aoriaty/ Mario Sanchez/ Elin Tew
Editor: Jessica Congdon
Assistant Editor: Peter Geiger
Colorist: Ivan Miller
Executive Producer: Gina Locurcio
Producer: Kelly Gibbs
Music: Human
Sound Mixing: One Union Recording
Sound Mixer: Matt Zipkin
Executive Producer: Lauren Mask
Digital Production Company: Uncorked Studios


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