Molson Canadian: 一台拥有加拿大国籍的冰箱

这个特别设计并安置在了欧洲各大城市的冰箱来自于加拿大啤酒品牌Molson,不过只有持有加拿大护照的人才能打开它哟!

来源:creativity-online
编辑:Viking Wong@ DamnDigital
(转载请注明来自:DamnDigital)

虽然这只是广告创意,但未免会给人带来国家歧视的感觉。不过你可以看一下Molson Canadian之前的一则广告“我是加拿大人”,激昂的演说不经让小编想到了当年的力波啤酒广告。

对于这个装满了Molson啤酒的冰箱,只需拿着加拿大的护照扫描一下,就可以打开了。请记得与你周围的外国朋友一同分享。此外,Molson Canadian也想用这种特殊的方式庆祝加拿大国庆日。

我是加拿大人

Project: the Beer Fridge
Client: Molson
Agency: Rethink Communications

Creative Director: Aaron Starkman/ Chris Staples/ Dre Labre/ Ian Grais
Art Director: Joel Holtby/ Vince Tassone/ Christian Buer
Writer: Mike Dubrick/ Aaron Starkman/ Matt Antonello/ Dave Thornhill
Broadcast Producer: Clair Galea
Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and Sound Design: RMW Music
Music Producer/Composer: Steven Mackinnon
Colorist: Eric Whipp, Alter Ego


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