Pully Chau周佩莲任DraftFCB大中华区主席兼CEO

DRAFT FCB

2010年7月18日, 香港 – 博达大桥正式任命Pully Chau周佩莲为大中华区主席兼首席执行官, 任期从2010 年7月开始。博达大桥大中华区在上海、香港、青岛和台北四地设有分公司。

“大中华区将在Pully的领导下, 打造以绩效为导向的世界一流公司, 致力于奉献更加贴近消费者的卓越创意, 并帮助改变消费者行为。”DraftFCB全球总裁兼首席执行官Laurence Boschetto表示。

周佩莲女士拥有26年的广告从业经验, 此前曾任盛世长城中国区首席执行官。过去10年间, 在她的领导下盛世长城中国区业绩增长了叁倍; 过去2年内, 她更亲力培养出一支数字与整体营销团队。此外, 她还率领盛世长城中国区先后捧回了第一尊戛纳铜狮和银狮, 以及首个亚太区艾菲奖金奖。

Pully Chau历任奥美、Bozell、 BBDO 和 D’Arcy等公司。在D’Arcy公司, Pully曾任香港及华南区董事总经理, 并曾任宝洁公司亚太区总监。

“我们相信, Pully非常适于帮助我们继续打造新模式广告公司, ”博达大桥大中华区总裁兼全球客户总监Mark Pacchini表示: “Pully在数字与整体营销以及大中华市场管理方面拥有广泛丰富的经验, 这将有助于博达大桥在这一重要市场中取得长期发展。”

在其职业生涯中, Pully曾因对行业的巨大贡献而屡获殊荣, 包括“2004年中国十佳高管”、“2005年广告业杰出女性”、“2005年、2006年及2007年中国品牌建设最具影响力人物”、“2007年中国年度最佳广告人”、2008年中国广告协会“中国广告业三十年杰出贡献奖”等。2008年周女士被任命为中国广告协会副会长任期5年, 并连续两年应邀在戛纳国际广告节主会场上发言。

“从业26年, 以个人经验来看, DraftFCB将所有资源集中到一个自负盈亏公司之下的模式, 是帮助客户业务发展的正确选择。”Pully表示: “我相信, 6.5 Seconds That MatterSM运营系统将使我们得以继续创造真正贴近消费者的世界一流创意, 并帮助客户改变消费者行为。”

周女士所在管理团队的其他成员包括: Iris Lo(香港地区董事总经理兼执行创意总监) 、Caroline Chyr(台湾地区董事总经理) 、Hwee Beng Poh(中国大陆地区执行创意总监) 、Elizabeth Chavez(大中华区策略总监副总裁) 、Norman Lo(大中华区首席财务总监) 及Caroline Diao(大中华区人力资源总监) 。

HONG KONG, Jun 17, 2010

Draftfcb has officially announced the appointment of Pully Chau as chairman and CEO, Draftfcb Greater China, with offices in Shanghai, Hong Kong, Qingdao and Taipei in July 2010.  

“Pully will lead the Greater China region in building a world-class, performance-driven organization committed to creating brilliant ideas that truly matter to consumers and help change their behavior”, said Laurence Boschetto, president and CEO of Draftfcb.

Chau has worked in the advertising industry for more than 26 years, most recently as CEO of Saatchi & Saatchi Great Wall, China where over the past 10 years she tripled the agency’s revenue and for the last two years helped to successfully develop its digital and integrated marketing capabilities.  She also helped Saatchi & Saatchi Great Wall, China to win their first Cannes bronze and silver Lions and first gold Asia Pacific Effie award.

Pully previously worked for Ogilvy & Mather, Bozell, BBDO and D’Arcy where she was managing director for Hong Kong and Southern China and regional director for the Procter & Gamble business in Asia Pacific.

“We’re confident that Pully is well-suited to continue to build our new model agency,” said Mark Pacchini, president, Draftfcb Greater China and global accounts.  “Pully has extensive experience in digital and integrated marketing as well as management expertise in the Chinese market, which we believe will only have a positive impact on the growth of our business in this vital marketplace.”

During her career Chau has received numerous awards for her contributions to the industry, including “Top 10 China Chief Executive” (2004); “Outstanding Advertising Woman” (2005); “The Most Influential People in China Brand Building” (2005, 2006, 2007); “China Adman of the Year” (2007); and “Outstanding contribution in three decades of China Advertising” by China Advertising Association (2008).  In 2008 Chau was appointed vice president of the China Advertising Association and was invited to speak at the Main Forum of the Cannes International Advertising Festival for two consecutive years.   

“Having worked in this industry for the past 26 years, I really believe that the model that Draftfcb has created by putting together all capabilities under one P&L is the right one to help our clients’ businesses grow,” said Pully Chau. “I’m confident that its 6.5 Seconds That MatterSM operating system will allow us to develop world-class creative that truly matters to consumers and helps change their behavior for the good of our clients.”

Chau will join a management team composed of Iris Lo, managing director and executive creative director, Hong Kong; Caroline Chyr, managing director, Taiwan; HweeBeng Poh, executive creative director, China; Elizabeth Chavez, VP – planning director, Greater China; Norman Lo, chief financial officer, Greater China; and Caroline Diao, human resources director, Greater China.

About Draftfcb
Draftfcb is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L.  In delivering its clients a high Return on IdeasSM, the agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing and firmly believes there is no way to separate creativity from accountability. Part of the Interpublic Group of Companies (NYSE:IPG), the Draftfcb network spans 92 countries with more than 9,200 employees. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and global chief creative officer; and Neil Miller, chief financial officer. For more information, visit www.draftfcb.com.


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