Ogilvy巴黎: IBM的智慧型广告牌让城市生活更美好

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由奥美巴黎为IBM打造的“Smarter Cities”系列户外广告,让户外广告变身为极具功能性的城市便利设施——“雨棚”、“长椅”或者“无障碍坡道”,IBM旨在“城市让生活更美好”。

来源:Creative Review
编译:Viking Wong@ DamnDigital
(转载请注明来自:DamnDigital)

一个简单的曲线,就可以把广告牌制作成拥有其他用途的城市设施,IBM这次别出心裁的广告创意让我们看到品牌打造智慧型城市的决心。当然也开辟了平面广告新的篇章,国内的同行们赶快学起来吧!

此外IBM也鼓励居民们分享自己的创意智慧,登陆:people4smartercities.com 一起为城市建设献计献策。“Smarter Ideas for Smarter Cities” 也摘得了本届戛纳国际创意节户外广告全场大奖。

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Project: Smart Ideas for Smarter Cities
Clirnt: IBM
Ad agency: Ogilvy & Mather Paris

Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland


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