Ogilvy & Mather纽约: 穿上纪念Tee 一起来拍属于可口可乐迷们的电影

可口可乐终于不再自动贩卖机上“分享快乐”了,这次他们为自己的粉丝送去了特别设计的纪念T恤,收到Tee的幸运儿可以参与到可口可乐制作的短片中,不过主角是Tee上的那两个家伙。

来源: creativity-online
编辑: Viking Wong@DamnDigital
(原创内容,转载请注明来自DamnDigital)

URL: http://wearablemovie.com/

不要天真的以为每件T恤的图案都一样哦~这次可口可乐可谓是业界良心,把动画的每一帧图像印在衣服上。粉丝在收到之后,穿上衣服登入活动网站,然后拍照。接着制作公司Psyop就会把粉丝上传的照片一张张拼接起来,制作成这部短片”The Wearable Movie”,故事讲述的是一对好基友,想方设法的逗乐“嘴唇”,当然最终的功劳还要归功在可口可乐上啦~

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Project: The Wearable Movie
Client: Coca-Cola
Agency: Ogilvy & Mather New York
Production Company: Psyop

Credits:

Chief Creative Officer: Calle Sjonell
Executive Creative Director: Corinna Falusi
Creative Director: Abe Baginsky
Associate Director: Akiko Nakashima
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Art Director: Jen Lally
Design Director: Lucas Camargo
Associate: Justin Bettman/ Swati Prasad
Creative Director: Borja Pena
Producer: Michael Neithardt/ Anna de Castro
Post Production: Borja Pena/ Ben Chan/ Samantha Ballardini/ Frank Naranjo/ Dave Chen/ Sean Martin/ Oliver Castle
Animation: Patrick Porter/ Kitty Lin/ Alexander Dietrich/ Eric Chou
Digital Production Company: Bossa
Creative Director: Andrezza Valentin
Art Director: Sara Skapik
Developer: Enrique Gonzales/ Jeremy Abel/ Jeramy Morrill/ Josh Gross
Producer: Hans Weiss/ Victoria Fishel/ Kate Gibson
Music: Found Objects Music Production
Partner/Composer: Bryan Senti/ Jay Wadley/ Trevor Gureckis
Sound Design: Henryboy
Sound Designer: Bill Chesley


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