[V]2013 D&AD英国全球创意(黄铅笔)奖获奖作品精选

damndigital_d&ad-2013_winners_cover_2013-07

创意看戛纳,设计看英国,提起英国设计,中国的创意人最熟悉的就是D&AD全球创意奖。它致力于表扬及培育杰出的设计与广告作品,被举世公认为名符其实的创意成就的象征。D&AD年鉴不但年年展示最好的作品,并持续提供无与伦比的创意灵感来源。近日公布的D&AD2013获奖作品中更囊括了数字广告,数字设计,移动广告,社交媒体应用等一系列新媒体奖项,我们整理了其中的部分奖项作品。其中不乏一系列我们在其他各大奖项中耳熟能详的作品,还有一些冷门佳作的案例视频分享。

信息来自: D&AD 2013 Winners
编译、整理:  Vivian  Peng@DamnDigital
Image: Wang Qi@DamnDigital
(原创内容,转载请注明来自DamnDigital)

 

Digital Advertising 数字广告类奖项

 

◎ Campaign Sites 活动网站

Build With Chrome

URL:http://www.damndigital.com/archives/69023
Agency: M&C Saatchi/Mark Sydney
Client: Google Australia, LEGO

 

Faktum Hotels


Agency: Forsman & Bodenfors
Client: Faktum

 

Clouds Over Cuba

URL:http://www.damndigital.com/archives/72820
Agency: The Martin Agency
Client: The JFK Presidential Library & Museum

 

Create the Rainbow


Agency: BBDO Canada
Client: Wrigley Canada

 

The Science of Imitation Milk

URL:http://www.damndigital.com/archives/74725
Agency: Goodby Silverstein & Partners
Client: California Milk Processors Board

 

◎ Digital Adverts 数字广告

 

The Dove Ad Makeover


Agency: Ogilvy & Mather London
Client: Unilever

The Smallest IKEA Store in the World

Agency: Memac Ogilvy & Mather
Client: IKEA

 

◎ Digital Solutions 数字解决方案

Nike+ FuelBand

Agency: R/GA
Client: Nike+

 

Chrome Web Lab

Agency: Google Creative Lab London
Client: Google Chrome, Chrome

 

Civil Rights Captcha

Agency: Prime
Client: Civil Rights Defenders

 

Easy Way Subtitles


Agency: Loducca
Client: Easy Way Language Center

 

Recipe Receipt


Agency: Ogilvy Brazil
Client: Unilever

 

Red Tomato VIP Fridge Magnet

Agency: TBWARAAD Middle East – Dubai
Client: Red Tomato Pizza

 

SR Plus

Agency: Forsman & Bodenfors
Client: Sveriges Radio

 

 

◎ Games 游戏类

The Parcel Memory


Agency: åkestam.holst
Client: The Swedish Post

 

“Dikembe Mutombo’s 4 ½ Weeks to Save the World” Video Game


Agency: Wieden+Kennedy Portland
Client: Procter & Gamble

 

◎ Integrated Digital Campaigns 整合类数字活动

Call of Duty: Black Ops II

Agency: 72andSunny USA
Client: Activision Publishing

 

Driving Dogs


Agency: Draftfcb New Zealand
Client: MINI New Zealand, SPCA New Zealand

 

Dumb Ways to Die

Agency: McCann Erickson Melbourne
Client: Metro Trains

 

iQ Street View


Agency: Happiness Brussels
Client: Toyota Belgium

 

OREO Daily Twist

Agency: Draftfcb New York
Client: Mondelez International

 

Who Cares?


Agency: DDB Stockholm
Client: Swedish Armed Forces

 

YouTube Space Lab

Agency: Google Creative Lab
Client: Google/YouTube

 

◎ Use of Social Media 社交媒体应用

 

Hashtag Killer Case


Agency: DDB Worldwide New York
Client: Water is Life

 

Gang Up For Good


Agency: Leo Burnett Chicago
Client: P&G

 

Mariachi


Agency: AMV BBDO
Client: PepsiCo, Doritos

 

Metropole Tweetphony


URL:http://www.tweetphony.nl/
Agency: Havas WorldWide Amsterdam
Client: Metropole Orkest

 

One Copy Song


Agency: R/GA
Client: Adam Tensta

 

The Beauty Inside

Agency: Pereira & O’Dell
Client: Intel, Toshiba

 

The Dove Ad Makeover

Agency: Ogilvy & Mather London
Client: Unilever

 

The Society of Good Taste


Agency: Crispin Porter + Bogusky
Client: Grey Poupon

 

YNYWYH Twitter Campaign


Agency: AMV BBDO
Client: MasterFoods

 

◎ Web Films 网络视频/短片

 

Dumb Ways to Die

Agency: McCann Erickson Melbourne
Client: Metro Trains

 

Love to Bingo


Agency: AlmapBBDO
Client: Getty Images
案例介绍:http://www.damndigital.com/archives/60729#more-60729

 

The Liberation

Agency: Uncle Grey/North Kingdom
Client: ONLY Jeans

 

Bodyform Responds :: The Truth

Agency: Rubber Republic
Client: Carat, Carat

 

Don’t Cover it Up


Agency: BBH London
Client: Refuge

 

Golden Chains


ALB - Golden Chains

Agency: CLM BBDO
Client: ALB

 

Old Spice Muscle Music

URL:http://www.damndigital.com/archives/67859
Agency: Wieden+Kennedy Portland
Client: Procter & Gamble

 

The Ballerina Stunt


Agency: Forsman & Bodenfors
Client: Volvo Group Sweden

 

Digital Design 数码设计类奖项

 

◎ Apps 应用程序类

Easy Way Subtitles

Agency: Loducca
Client: Easy Way Language Center

 

Nike+ FuelBand

Agency: R/GA
Client: Nike+

 

Mobile Medic


Agency: George Patterson Young & Rubicam Melbourne
Client: Defence Force Recruiting

 

MTV Under the Thumb


Agency: AKQA London
Client: Viacom International Media Networks

 

Puppets


Agency: Dare London
Client: Dare

 

REWORK_


URL:http://smarturl.it/rework
Agency: Snibbe Studio
Client: Dunvagen Music Publishers

 

◎ Digital Design 数字设计

 

Gallery One


Agency: Local Projects
Client: Cleveland Museum of Art

 

London 2012 Olympics and Paralympics Opening and Closing Ceremonies…

Agency: Crystal CG
Client: LOCOG

 

Ugokidase Tokyo

Ugokidase Tokyo1

Ugokidase Tokyo2

Ugokidase Tokyo3

Ugokidase Tokyo4
URL:http://awards.akqa.com/awards2013/AKQA/UGOKIDASE/default.html
Agency: AKQA London
Client: Nike Japan

 

BBC 2012 Olympics Digital Portfolio

Agency: BBC Broadcast
Client: BBC

 

Font Me

adobe font me
URL:http://font-me.net/
Agency: Bascule
Client: Adobe Systems Japan

 

◎ Interface & Navigation for Websites & Digital Design 交互界面与导航设计

 

The Liberation

Agency: North Kingdom
Client: ONLY Jeans

 

1440 Project

URL:http://www.damndigital.com/archives/81327
Agency: BBDO Atlanta
Client: Recreational Equipment

 

Clouds Over Cuba

URL:http://www.damndigital.com/archives/72820#more-72820
Agency: The Martin Agency
Client: The JFK Presidential Library & Museum

 

Level .06

level06-01

level06-02

level06-03
URL:http://www.fb.se/level-06
Agency: Forsman & Bodenfors
Client: Systembolaget

 

Nike+ FuelBand

Agency: R/GA
Client: Nike+

 

OFFF APPP


Agency: Somewhat_
Client: OFFF Digital Festival

 

WWF Together

URL:http://www.damndigital.com/archives/80090
Agency: AKQA Washington D.C
Client: World Wildlife Fund

 

◎ Websites 网站类

 

Clouds Over Cuba

Agency: The Martin Agency
Client: The JFK Presidential Library & Museum

 

100,000 Stars

URL:http://www.damndigital.com/archives/91622
Agency: Google Creative Lab New York
Client: Google

 

Chrome Web Lab

Agency: Google Creative Lab
Client: Google Chrome, Chrome

 

Love to Bingo

Agency: AlmapBBDO
Client: Getty Images

 

Lowdi


URL:http://www.momkai.com/#/cases/lowdi
Agency: Momkai
Client: Lowdi

 

This Exquisite Forest

This Exquisite Forest
URL:http://www.exquisiteforest.com/
Agency: Tate Modern/Google Creative Lab
Client: Tate Modern/Google

 

Tobacco Body

Tobacco Body
URL:http://tobaccobody.fi/
Agency: 358
Client: Cancer Society of Finland

 

Your Everyday Drive

URL:http://www.damndigital.com/archives/81535
Agency: Toaster Ltd
Client: Toyota

 

Mobile Marketing 移动营销类

 

◎ Integrated Mobile Campaigns 整合移动营销活动

Nike+ FuelBand

Agency: R/GA
Client: Nike

 

Parking Douche


Agency: Look At Media Moscow
Client: The Village

 

◎ Mobile Apps & Sites 移动应用及移动端网站

Easy Way Subtitles

Agency: Loducca
Client: Easy Way Language Center

 

Pothole Season

Pothole-Season--6NVC
URL:http://potholeseason.ca/
Agency: TAXI Montréal
Client: TAXI Montréal

 

Secret Fishing Spots

Secret Fishing Spots
URL:http://secretfishingspots.co.nz/
Agency: DDB New Zealand
Client: Hutchwilco

 

◎ Mobile Interaction & Experience 移动交互及体验

 

Nike+ FuelBand

Agency: R/GA
Client: Nike+

 

Clouds Over Cuba

Agency: The Martin Agency
Client: The JFK Presidential Library & Museum

 

Happiness Refill


Agency: Ogilvy Brazil
Client: The Coca-Cola Company

 

Project Re: Brief

Agency: Johannes Leonardo
Client: Google

 

Red Tomato VIP Fridge Magnet


Agency: TBWARAAD Middle East – Dubai
Client: Red Tomato Pizza

 

◎ 查看D&AD 2013完整获奖作品名单:http://www.dandad.org/awards/professional/2013/categories


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