AKQA: NIKE FREE ID 微信活动



NIKE FREE一直以来都是自我表达,灵活运动和创造力的象征,今年随着Nike Free的新品上市。
AKQA与Nike合作,利用微信平台让消费者能真实体验这种灵动并激发他们自由表达。

使用方式很简单

第一步:加Nike微信号
第二步:随意上传有关自由起动的照片
第三步:将照片发送给Nike微信,即刻生成你的专属Free ID照片

活动开始的一个月内,已经积累了33090张上传照片,此活动还在在火热进行中。
拍照,上传,购买,赶快去体验吧!

damndigital_nike-free-id_wechat-campaign_akqa_2013-06

Project: NIKE FREE ID 微信活动
Client: NIKE
Agency: AKQA

Credits:

Executive Creative Director: Johan Vakidis
Associate Creative Director: Felix Chen
Associate Motion Director: Kim Jerbo
Designer: Bruce Ji
Copywriter: Celia She
User Experience Architect: Angela Huang
Planning Director: Edward Wang
Strategic Planner: Lynn Lin
Group Technical Director: Alan Stafford
Associate Account Director: Jason Wang
Account Manager: Yuki Chen
Director of Delivery: Joel Godfrey
Senior Project Manager: Vivian Zhang
Producer: Shell Ni
Associate Producer: Isabella Gao




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