Cheil 杰尔思行: E-Mart – 飞行中的超市

为了让那些不方便去或者地理位置不靠近E-Mart的人,能够在E-Mart中选购商品消费,Cheil为其制作了一个带有Wifi设备的气球。现在,只要气球飞到哪儿,你就可以轻松的购物啦~

编译:Viking Wong@DamnDigital
(转载请注明来自:DamnDigital

消费者们可以通过免费的Wifi下载E-Mart的优惠券,或者直接使用超市的app直接进行在线购物。这种消除地理障碍的购物体验,值得借鉴。不过对于全球网速排名第一的韩国来说,这样的活动宣传在执行层面并不难,而在国内嘛···需要顾忌的全面些。

Project: Flying store
Client: E-Mart
Advertising Agency: Cheil, South Korea

Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Alex J. Kwon
Art Director: Seokjin Shin
Copywriter: Song-ha Lee
Account Executive: Jintaek Noh
Production Company: Pentabreed
Engineers: Yunho Choi, Sejun Jeong, Eunjin Kim / Opener
Engineer: Hyuncheol Cho / H9works
Engineers: Choonkeun Song, Hyungjoon Seo / Dove to rabbit


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