Universal Everything: “Fit”互动装置 感受Nike Flyknit创新技术

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2012年,为了推广Nike的Flyknit技术以及其系列跑鞋的发布,Nike特邀数字艺术工作室Universal Everything为其设计了“Fit”互动装置,展览于今年的米兰时装周上。

来源:creativeapplications
编译:Viking Wong@DamnDigital
(转载请注明来自:DamnDigital

装置由4面显示屏立方体组成,而显示屏同时又作为一面镜子,实时反馈参与者在装置前的动作。此装置采用了Kinect及openFramework等技术,用于取读参与者的运动和姿势。可以看出屏幕上出现的图像轮廓由各种流线型线条组成,这也与Flyknit——“利用纱线通过编织工程提高性能“相得益彰。

本次展览也将在纽约,东京和伦敦相继对外开放。

Fit Installation

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Credits:

Interactive Piece:
Concept and Creative Direction: Matt Pyke
Art Direction: Dylan Griffith
3D Animation: Chris Perry
Developers: Mike Tucker/ Andreas Müller
Sound Design: Simon Pyke
Executive Producer: Keri Elmsly
Producer: Captain Blyth
Film and Photography: James Medcraft

Print & Animation Pieces:
Concept and Creative Direction: Matt Pyke
Art Direction: Dylan Griffith
3D Animation: Chris Perry
Sound Design: Simon Pyke
Executive Producer: Keri Elmsly
Producer: Captain Blyth


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