BBH Asia: Levi’s Square Cut Colour Campaign 有声有色,炫出真我


URL: http://levissquarecolour.com/

今年春夏, Levi’s®将掀起一场色彩丹宁革命, 让牛仔裤炫出真我本色, 展现最新自我风格! 以「My Color My Sound 有声有色 炫出真我」为主题, 串连时尚色彩与音乐调性, 呈现崭新丹宁面貌。运用四种Color, 大玩创新造型, 让牛仔单品更多变、实穿。在色彩之外, 更结合四种音乐: Pop、Rock、Hip-pop、Electronic, 每一种Sound都是独特的Look, 让每次的造型, 都能尽情表现个人时尚调性, 大FUN专属音乐创意!

本次活动网站也融汇了时尚和音乐。音乐合成功能可使用户在浏览Square Cut系列的同时欣赏自己混合的背景音乐, 并可供下载。还可以生成一段个性化的“Color Code 色彩代码”可用于Levis以后的活动。

Project: Levi’s Square Cut Colour Campaign 有声有色, 炫出真我
Client: Levi’s Strauss Asia Pacific 李维斯
Creative Agency: BBH Asia Pacific 百比赫
Exposure: Print, Outdoor, Online

Credits
Regional Executive Creative Director: Steve Elrick
Copywriter: Janson Choo
Digital Creative Director: Shawn Loo
Digital Copywriter: Daniel Foo
Digital Art Director: Jade Tomlin
Designers: Edward Ng, Tomaz Goh
Planner: Cherry Chan
Account Servicing: Frances Great, Joanna Yeo, Sophina Smith 

Production: Redorfe Photography
Director of Photographer: Mathew Niederhauser
Editor & Re-Toucher: Dave Phung, Procolor Imaging




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