上海Leagas Delaney收获One Show银铅笔

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Leagas Delaney Shanghai

5月6日,凭借互动案例“瑞士三角积木”,上海Leagas Delaney在One Show广告节取得不俗成绩,收获设计类银铅笔。

本案例旨在改变消费者只购买一两根的习惯,刺激人们多买。消费者被邀请登录活动页面,用三角巧克力设计有趣造型。若他们下单购买,商家将以实物将此造型的搭建出来,递送给消费者。

本案例还在今年的D&AD获得年鉴奖(In BooK)。

案例视频:

damndigital_news-Toblerone-leagas-delaney_2013-05_01

damndigital_news-Toblerone-leagas-delaney_2013-05_02

 

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Project: Toblerone Sculpture 瑞士三角积木
Client: Toblerone 瑞士三角巧克力
Agency: Leagas Delaney

Credit

Creative Directors:  Kevin Lee / Adams Fan
Art Directors:  Zhanglei / Kevin Lee / Mike Tay / Ling Meng
Copywriters:  Adams Fan / Ryan Falch
Designers:  Zhanglei / Kevin Lee / Ling Meng / Leehom / Tianli Liu / Rowan Tang
Typographers:  Kevin Lee / Zhanglei / Ling Meng
Photographers:  Jason from Meethepeople
Illustrator:  Shanghai Institute of Visual Art
Programmer:  Avenit Software
Agency Producer:  Lydia Liu
Production House:  Meethepeople
Production House Producer       :  Gerald Lee
Post Production:  LD digital
Editors:  Tianli Liu / Kevin Lee
Motion Graphics:  Tianli Liu
DOP/Camera man:  Jeep / Jason
Sound Studio:  LD music
Print Producer:  Gerald Lee




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