[V]Clio Awards 2013 克里奥国际广告奖2013获奖作品赏(上)

damndigital_archives_clio-awards_cover_2013-05
友情提醒:爆多视频,慎入~

今年的克里奥国际广告大奖之风吹得格外的早,一如既往,互动中国精选了CLIO 2013年全部获奖大类中的Hall of Fame名誉堂、Digital/Mobile 数码/移动营销类、Digital/Mobile Technique 数码移动技术应用类奖项、Innovative Media 创新媒体应用类、Integrated Campaign 整合营销类的获奖作品视频与大家分享,由于案例视频过多,我们将于今天和明天分为上、下两期奉上。想补充的是:制作一个好的案例演示视频,对拿奖真的很重要!

信息来自: Clio Awards 2013 Winners
编译、整理:  Vivian  Peng@DamnDigital
Image: Wang Qi@DamnDigital
(原创内容,转载请注明来自DamnDigital)

 

Winners of Year Clio 2012 年度特别荣誉大奖

  • Network of the Year年度最佳代理商联盟: Ogilvy & Mather
  • Agency of the Year年度最佳代理公司: Marcel Worldwide
  • Advertiser of the Year年度最佳广告主: Google
  • Production Company of the Year年度最佳制作公司: Biscuit Filmworks

 

Hall of Fame 名誉堂

 

◎ Hall of Fame-Film

Volkswagen:Snow Plow

Company:DDB NY New York

 

◎ Hall of Fame – Print

Volkswagen: Think Small

Think Small

Company: DDB NY New York

 

◎ Hall of Fame-Design

Coca-Cola:Coca-Cola VIS
Coca-Cola VIS

Company: Turner Duckworth Design-London & San Francisco San Francisco

 

Digital/Mobile 数码/移动营销类奖项

 

Gold 金奖

Nature Valley Trail View

Company: McCann Erickson New York
Category: Microsite/Website

 

Docs Demo: Masters Edition

Company: Goodby Silverstein & Partners San Francisco
Category: Microsite/Website

 

Nike+ FuelBand

Company: R/GA New York
Category: Apps

 

新加坡红十字会:Rapid Rescue

Company: J Walter Thompson Singapore Pte Ltd
Category: Apps

 

Old Spice: Dikembe Matumbo Saves the World

Company: Wieden+Kennedy Portland
Category: Games

 

IKEA: MOVING THE STORE

案例详见:http://www.damndigital.com/archives/72098
Company: SMFB OSLO
Category: Campaigns

 

Metro Trains: Dumb Way To Die

案例详见:http://www.damndigital.com/archives/74830
Company:McCann Melbourne
Category: Social Media

 

OREO: OREO Daily Twist

Company: Draftfcb New York
Category: Social Media

 

Volkswagen Brand:Don´t make up and drive

Company:DDB Tribal Group GmbH Berlin
Category: In-Stream Advertising

 

Red Tomato Pizza: VIP Fridge Magnet

Company: TBWA\RAAD Dubai
Category: other

 

 

Silver 银奖

Google Chrome:100,000 Stars

Company: Google Creative Lab
Category: Microsite/Website

 

Google/Lego:Build with Chrome

Company: North Kingdom Skellefteå
Category: Microsite/Website

 

Livable App – Powered by Google

Company: R/GA New York<
Category: Apps

 

Google:The Ping-Pong Hangout

Company: Goodby Silverstein & Partners San Francisco
Category:Apps

 

Hunted:Byzantium Tests

Company: Cinemax New York
Category: Games

 

The New Volvo FH:Launch of the Volvo FH truck

Company:Forsman & Bodenfors Gothenburg
Category: Campaigns

 

Bradesco Auto: Car

Company: AlmapBBDO Sao Paulo
Category: In-App Advertising

 

Display Advertising:“Hilltop” Re-imagined for Coca-Cola, Project Re:Brief by Google

Company: Grow Interactive Norfolk
Category: In-App Advertising

 

MEAT PACK:Hijack

Company:4am Saatchi & Saatchi Guatemala
Category: In-App Advertising

 

IKEA:The smallest IKEA store in the world

Company: Memac Ogilvy/Ogilvy Action Dubai
Category: Banners & Rich Media Advertising

 

Digital/Mobile Technique 数码移动技术应用类奖项

 

Gold 金奖

 

UNIQLO:UNIQLO GIF BOX

Company:Razorfish New York
Category: Graphic Design

 

ONLY Jeans: The Liberation

案例详见:http://www.damndigital.com/archives/59627
Company: North Kingdom Skellefteå
Category: Sound Design

 

◎ Bronze 铜奖

 

Agency of Record – JetBlue:The New JetBlue

Company: ROKKAN New York
Category: User Experience

 

Coca-Cola:Move to the Beat of London 2012

Company:MRY New York
Category: Sound Design

 

◎ 查看Clio Awards 2013完整获奖作品名单:http://www.clioawards.com/catalog/2013

 

◎ Clio Awards 2012 (点击下图)
Clio_Award_2

 

 


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