[V]Clio Awards 2013 克里奥国际广告奖2013获奖作品赏(上)


今年的克里奥国际广告大奖之风吹得格外的早,一如既往,互动中国精选了CLIO 2013年全部获奖大类中的Hall of Fame名誉堂、Digital/Mobile 数码/移动营销类、Digital/Mobile Technique 数码移动技术应用类奖项、Innovative Media 创新媒体应用类、Integrated Campaign 整合营销类的获奖作品视频与大家分享,由于案例视频过多,我们将于今天和明天分为上、下两期奉上。想补充的是:制作一个好的案例演示视频,对拿奖真的很重要!

信息来自: Clio Awards 2013 Winners
编译、整理:  Vivian  Peng@DamnDigital
Image: Wang Qi@DamnDigital


Winners of Year Clio 2012 年度特别荣誉大奖

  • Network of the Year年度最佳代理商联盟: Ogilvy & Mather
  • Agency of the Year年度最佳代理公司: Marcel Worldwide
  • Advertiser of the Year年度最佳广告主: Google
  • Production Company of the Year年度最佳制作公司: Biscuit Filmworks


Hall of Fame 名誉堂


◎ Hall of Fame-Film

Volkswagen:Snow Plow

Company:DDB NY New York


◎ Hall of Fame – Print

Volkswagen: Think Small

Think Small

Company: DDB NY New York


◎ Hall of Fame-Design

Coca-Cola:Coca-Cola VIS
Coca-Cola VIS

Company: Turner Duckworth Design-London & San Francisco San Francisco


Digital/Mobile 数码/移动营销类奖项


Gold 金奖

Nature Valley Trail View

Company: McCann Erickson New York
Category: Microsite/Website


Docs Demo: Masters Edition

Company: Goodby Silverstein & Partners San Francisco
Category: Microsite/Website


Nike+ FuelBand

Company: R/GA New York
Category: Apps


新加坡红十字会:Rapid Rescue

Company: J Walter Thompson Singapore Pte Ltd
Category: Apps


Old Spice: Dikembe Matumbo Saves the World

Company: Wieden+Kennedy Portland
Category: Games



Company: SMFB OSLO
Category: Campaigns


Metro Trains: Dumb Way To Die

Company:McCann Melbourne
Category: Social Media


OREO: OREO Daily Twist

Company: Draftfcb New York
Category: Social Media


Volkswagen Brand:Don´t make up and drive

Company:DDB Tribal Group GmbH Berlin
Category: In-Stream Advertising


Red Tomato Pizza: VIP Fridge Magnet

Company: TBWA\RAAD Dubai
Category: other



Silver 银奖

Google Chrome:100,000 Stars

Company: Google Creative Lab
Category: Microsite/Website


Google/Lego:Build with Chrome

Company: North Kingdom Skellefteå
Category: Microsite/Website


Livable App – Powered by Google

Company: R/GA New York<
Category: Apps


Google:The Ping-Pong Hangout

Company: Goodby Silverstein & Partners San Francisco


Hunted:Byzantium Tests

Company: Cinemax New York
Category: Games


The New Volvo FH:Launch of the Volvo FH truck

Company:Forsman & Bodenfors Gothenburg
Category: Campaigns


Bradesco Auto: Car

Company: AlmapBBDO Sao Paulo
Category: In-App Advertising


Display Advertising:“Hilltop” Re-imagined for Coca-Cola, Project Re:Brief by Google

Company: Grow Interactive Norfolk
Category: In-App Advertising



Company:4am Saatchi & Saatchi Guatemala
Category: In-App Advertising


IKEA:The smallest IKEA store in the world

Company: Memac Ogilvy/Ogilvy Action Dubai
Category: Banners & Rich Media Advertising


Digital/Mobile Technique 数码移动技术应用类奖项


Gold 金奖



Company:Razorfish New York
Category: Graphic Design


ONLY Jeans: The Liberation

Company: North Kingdom Skellefteå
Category: Sound Design


◎ Bronze 铜奖


Agency of Record – JetBlue:The New JetBlue

Company: ROKKAN New York
Category: User Experience


Coca-Cola:Move to the Beat of London 2012

Company:MRY New York
Category: Sound Design


◎ 查看Clio Awards 2013完整获奖作品名单:http://www.clioawards.com/catalog/2013


◎ Clio Awards 2012 (点击下图)




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