巴西奥美: 多芬 – 你,比你想象中更美

DOVE邀请美国FBI职业画家为众多女性画像,不同的是画家只是根据女性的自我描述以及他人的描述进行作画,最后当她们看到两种描述下巨大的形象差异时,那种植入人心的泪是那么的真实、感动,整个campaign包括了一部简短的纪录片,四位女性看到肖像后的反映短片以及一个户外广告。

来源:creativity-online
编译: Mary Ma@DamnDigital
(转载请注明来自:DamnDigital)

damndigital_dove-you-re-beautiful

Project: 多芬 – 你,比你想象中更美
Client: Dove 多芬
Creative Agency:巴西奥美

Credits:

Chief Creative Officer:Anselmo Ramos
Executive Creative Director:Roberto Fernandez, Paco CondeArt
Direction:Diego Machad
Copywriter:Hugo Veiga
Artist:Gil Zamora
Producer:Veronica Beach
Junior Producer:Renata Neumann
Business Manager:Libby Fine
CEO:Luis Fernandez Musa
Group Account Director:Valeria Barone
Account Director:Ricardo Honegger
Production Company:Paranoid
Director:John X. Carey
Executive Producer:Jamie Miller
Executive Producer:Claude LetessierLine
Producer:Stan Sawicki
Director of Photgraphy:Ed David


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