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Account Executive

Roles/Responsibilities 工作职责

– Assist Account Manager to produce integrated campaigns from start to finish
– 协助客户经理自始至终完成一体化活动
– Demonstrate day to day project management skills with Account Manager supervision
– 在客户经理监督下完成日常项目管理
– Lead AC in managing and tracking of all finances, invoices and billing
– 领导AC管理和追踪财务,发票和账单事宜
– Organize/schedule meetings, book/prep conference rooms, test and arrange for all necessary equipment and materials (including projectors, printing out decks, speakers, DVDs, dialing into conference calls, etc.)
– 安排/协调会议,预定/准备会议室,调试和安排所有需要的设备和演讲材料,包括投影仪,印刷板,话筒,DVD,确保准时进行电话会议等
– Prepare and issue timely and accurate status reports, conference reports and other follow-up/follow-through communications
– 及时准备和发布准确的进度报告,会议报告及其他跟单/追踪信息
– Gather all assets for campaign wrap-ups
– 收集所有活动总结所需要的材料
– Provide admin support by tracking all paperwork including estimates, making sure packages/materials are sent to clients on time and are signed for, looking after file server or team job folder, booking agency car for meetings, etc.
– 提供日常行政支持所有书面工作包括报价的追踪,确保客户及时收到包裹、材料并签收,照看文件服务器和客户工作文件夹,预定参加客户会议的公司用车等
– Conduct research (with guidance), when necessary, in support of planners, creatives and Account management
– 在策划员,创意部和客户部支持下开展研究(在指导下)
– Provide constant stream of updates on competitive activity and other industry trends that’s related to the clients’ business
– 不断更新竞争对手近况和其他与客户业务有关的行业发展趋势

Professional Skills 专业技能

– Can take direction
– 目标明确
– Detail oriented, organized, responsible and reliable
– 组织能力强,有责任感,值得信赖
– Be proactive, anticipate needs
– 积极主动,对所要求的目标有预测能力
– Ability to stay calm in stressful situations
– 能在紧张的工作环境下保持冷静

Problem Solving Skills 解决问题能力

– Should be fast on their feet, be flexible
– 反应迅速灵活
– Know when to ask for help, ask questions at the right time
– 知道什么时候应该寻求帮助,适时提问

Strategic Skills 战略技巧

– Begin to develop in this area by understanding what goes into a brief and why
– 有能力开始发展到理解提案的形成的背景和过程
– Contribute to the writing and/or authoring briefs for creatives
– 协助创意部编写和/或提供提案
– Be able to develop basic strategic recommendations/POV, based on sound rationale and are actionable, and be able to express these internally and externally
– 能根据合理的理由发展基本战略建议/观点,并采取行动,同时在内部和外部都表达此观点

Communication Skills 沟通能力

– Strong written/verbal skills
– 书面和口头表达俱佳
– Constant stream of communication in all directions internally and externally – with a strong sense of urgency
– 在内部和外部方向具有持续沟通力-有强烈的紧迫感
– Good listener, develop basic presentation skills
– 善于倾听,培养基本的演讲技巧
– Understand how to be persuasive, both internally and externally
– 在内部和外部都具有说服力

Creative Judgment 创意判断力

– Understand client comments/campaign or brand guidelines
– 能理解客户意见和战略活动或品牌主旨
– Start developing and formulating opinions about the work that we do
– 开始能发展和制定我们该做什么工作的意见
– Contribute to making the work better by understanding the brand and the environment
– 致力于更好的理解品牌和环境来创造更好的作品
– Be honest yet constructive when providing feedback/your opinion
– 提供真实并有建设性的反馈和意见

Passion/Hunger 热情

– Interested in advertising as a career – talk about good campaigns, read about advertising, etc
– 有兴趣将广告作为一种职业发展-乐于探讨战略活动,对广告有一定的阅读量等
– Bring new ideas to the table
– 能带来新思路
– Eager to learn
– 积极学习
– Get involved beyond your account – pro bono, new business, agency culture
– 涉及各种活动-公益,新业务和公司文化

Leadership 领导能力

– Confidence and commitment are key
– 信心和承诺是关键

Management/People Development 管理/员工发展

– Ability to manage and develop intern/AC
– 有能力管理和培养实习生/AC
– Ability to work with different personality types
– 能够与不同性格类型工作
– Be able to manage up by reporting into superior with frequent updates
– 能在管理中向上司提供及时报告
– Keep people involved on the project by informing the broader team on updates/next steps thru conference reports and other necessary follow-through
– 通过会议报告和其他必需的后续跟踪让参与项目的广泛团队能及时了解和参与下一步活动

Internal Relationship 内部关系

– Establish strong partnerships throughout the agency
– 在整个公司内能建立很强的合作关系-
– You need to know everyone and what they do – traffic, production, studio, finance, creatives, accounting and anyone else associated with getting the work done
– 了解公司同事和他们做些什么-项目统筹部,制作部,工作室,财务部,创意部,客户管理部其他与工作相关的有关人员

Client Relationship 客户关系

– You should know all of your client counterparts, their roles/responsibilities in the day to day management of projects
– 了解所有对应客户的在日常管理中的工作职责
– Build/maintain positive/productive working relationships with client counterparts
– 与对应的客户保持建立/保持积极的,富有成效的工作关系
– Earn client’s trust and confidence through responsiveness, reliability and know-how
– 通过自身的责任心和工作方式赢得客户的信任和信心
– Understand client’s business/working process
– 了解客户的业务/工作流程

Business Results 业绩成果

– Budgets and estimates are your responsibility (with supervision)
– 你的职责是制作预算和报价(在监督之下)
– Understand what things cost and why
– 了解运营成本及相关因素
– Understand how project and budget management impact account/agency profitability
– 了解项目和预算管理对客户管理/公司盈利的影响

Account Manager 客户经理

Professional Skills 专业技能

– Should be able to produce fully integrated campaigns from start to finish
– 自始至终完成一体化战略活动
– Flawless execution demonstrated through project management
– 项目管理的准确执行能力
– Ability to stay calm in stressful situations
– 在紧张环境中能够保持冷静
– Day to day project management; master of process and production
– 日常项目管理;总管流程和制作

Problem Solving Skills 解决问题能力

– Should be fast on their feet, be flexible, come up with smart, creative answers to client issues 反应迅速灵活,在与客户协调方面具有巧思和创意
– Ability to resolve conflict (with support from above) 有能力解决冲突(得到上级的支持)
– Start to develop negotiation skills 开始培养谈判技巧
– Anticipate problems; resolve problems at early stages; know when to ask for help 预见问题,在问题早起阶段着手解决问题,知道什么时候寻求帮助

Strategic Skills 战略能力

– Begin to develop in this area by understanding what goes into a brief and why, what makes a good brief and how to inform creatives
– 在战略方面,开始发展到理解好的提案如何形成,并与创意部的沟通
– Contribute to the writing and/or authoring briefs for creatives
– 为创意部撰写提案并进行指导
– Be able to develop basic strategic recommendations/POV, based on sound rationale and are actionable, and be able to express these internally and externally
– 能根据合理的理由发展基本战略建议/观点,并采取行动,同时在内部和外部都表达此观点
– Should be able to recognize/articulate/challenge strategic intent of creative and media
– 能够识别/阐明/挑战创意和媒体的战略意图

Communication Skills 沟通能力

– Strong written/verbal skills and the ability to sell a concept and write a strong agency POV
– 书写和口头表达俱佳,能流利销售一个概念和撰写有力的POV
– Constant stream of communication in all directions internally and externally – with a strong sense of urgency
– 在内部和外部方向具有持续沟通力-有强烈的紧迫感
– Good listener, develop solid presentation skills
– 善于倾听,培养基本的演讲技巧
– Understand how to be persuasive, both internally and externally
– 理解如何在内部和外部都具有说服力

Creative Judgment 创意判断力

– Understand client comms/campaign or brand guidelines
– 能理解客户意见和战略活动或品牌主旨
– Need to be able to clearly express ideas and build relationships with creatives that allow them to contribute to the process
– 能清楚表达意见并与创意部建立良好的合作关系使其更有参与感
– Make the work better by understanding the brand and the environment
– 致力于更好的理解品牌和环境来创造更好的作品
– Be honest yet constructive when providing feedback/your opinion
– 提供真实并有建设性的反馈和意见

Passion/Hunger 热情

– Interested in advertising as a career – talk about good campaigns, read about advertising, etc
– 有兴趣将广告作为一种职业发展-乐于探讨战略活动,对广告有一定的阅读量等
– Bring new ideas to the table
– 能带来新思路
– Eager to learn
– 积极学习
– Get involved beyond your account – pro bono, new business, agency culture
– 愿意参与各种活动-公益,新业务和公司文化

Leadership 领导能力

– Should be the internal leader on the project
– 公司内部项目主导
– Decisive/able to take action (also be accountable for actions)
– 决定性/行动派(能对自己的行为负责)
– Confidence and commitment are key
– 信心和承诺是关键

Management/People Development 管理/员工发展

– Ability to manage and develop intern/AC
– 有能力管理和培养实习生/AC
– Ability to work with different personality types
– 能够与不同性格类型工作
– Be able to manage projects and people within the “big picture”, including managing up by reporting into superior with frequent updates
– 在“大框架”中管理项目和属下,包括在管理中向上司提供及时报告
– Keep people involved on the project by informing the broader team on updates/next steps thru conference reports and other necessary follow-through
– 让参与项目的团队得到更新更广泛的通知,告知其会议报告和/下一步骤外,其他必要的后续行动
– Find balance between delegating tasks and executing projects – project team leader
– 在授权任务和执行项目之间寻找平衡点-作为项目组长

Internal Relationship 内部关系

– The go to person for your projects and reports to AD; responsible for intern/AC/AE development
– 项目负责人,直接汇报给客户总监;管理和培养实习生/客户协调/客户执行
– Establish strong partnerships throughout the agency
– 在整个公司内能建立很强的合作关系
– You need to know everyone and what they do – traffic, production, studio, finance, creatives, accounting and anyone else associated with getting the work done
– 了解公司同事和他们做些什么-项目统筹部,制作部,工作室,财务部,创意部,客户管理部其他与工作相关的有关人员

Client Relationship 客户关系

– You should know all of your client counterparts, their roles/responsibilities in the day to day management of projects
– 了解所有对应客户的在日常管理中的工作职责
– Build/maintain positive/productive working relationships with client counterparts
– 与对应的客户保持建立/保持积极的,富有成效的工作关系
– Earn client’s trust and confidence through responsiveness, reliability and know-how
– 通过自身的责任心和工作方式赢得客户的信任和信心
– Understand client’s business/working process
– 了解客户的业务/工作流程

Business Results 业绩成果

– Budgets and estimates are your responsibility (with supervision)
– 你的责任是制作预算和报价(在监督之下)
– Understand what things cost and why and be able to explain costs
– 了解运营成本和相关因素
– Understand how project and budget management impact account/agency profitability
– 了解项目和预算管理对客户管理/公司盈利的影响

如果你正是这样的人, 就请把你的简历发给shanghaijobs@wk.com吧, * 请让我们知道该招聘信息来源于DamnDigital
If this sounds like you, please send shanghaijobs@wk.com your CV, * kindly refer to this posting on DamnDigital

Social Connections Manager

岗位描述:

我们寻求的社交媒体经理职位需要从策略和策划两方面去深入建立社交媒体关系,并进行应用和分析。我们眼中的成功候选人是中国社交媒体交流与应用的主力军,对如何在整个中国的社会网络、BBS论坛和博客中吸引观众的注意力和传播文化信息都具有扎实的个人见解。

基本要求:

-对网络事业充满热情,无论从技术和文化的角度都对中国网络领域具有很深的了解
-良好的沟通技巧,网上交流表达流利
-具有分析的能力,能够跟踪网络表现,分析数据,并转化为可操作的自我运用
-表现积极主动,并且能在一个充满活力的环境中工作

岗位职责:

-作为品牌的网络社区代言人和互动监管人
-建立并参与在线社区,执行与品牌和业务战略目标一致的策略计划
-品牌业务执行管理包括:撰写博客,发表内容,答复意见和反馈,拓展社交媒体产品的服务承诺
-对知名的网络人和当地社区团体进行宣传并建立联系
-对在线会话和整个社区空间的活动进行监控,整合并提出行动建议
-建立和管理业绩和参与度的报告并进行指标分析

附加条件:

– 2年以上从事互动、社交媒体,或公关行业的相关经验,
– 母语为普通话(书面,口语)
– 英语具有会话水平
– 拥有在线社交媒体和内部工具的工作经验
– 拥有并记录一个产生大量内容的在线社区

如果你正是这样的人, 就请把你的简历和一些文字作品一起发给shanghaijobs@wk.com吧, * 请让我们知道该招聘信息来源于DamnDigital

General Position Summary

We are looking for a Social Connections Manager that will assist in branded social media efforts, from strategy and planning, to implementation and analysis. The successful candidate will be a committed power user of social media communities and tools in China, with a solid understanding of how to drive audience engagement and transmit content across Chinese online social networks, BBS forums and blogs.

Basic Requirements

– Passionate about the web, and highly knowledgeable of the China online landscape, from both a technology and cultural perspective
– Excellent communication skills, and fluent in online expression
– Analytic Skills, able to track performance, analyze information and transform this into actionable insights
– Proactive, and able to work within a dynamic working environment

Responsibilities

– Act as the digital guardian of brand voice across online communities
– Develop and execute online community engagement and content strategies aligned to brand and business goals.
– Manage branded properties by blogging, posting content, responding to comments and feedback, extending service commitment to social media outlets
– Conduct outreach and build relationships with online influencers and local community groups
– Monitor online conversations and activity across social spaces, synthesize, and make recommendations for action
– Build and manage performance and engagement metrics reporting and analysis

Additional Requirements

– 2+ years experience in interactive, social media, or PR
– Native level Mandarin (written, spoken)
– Conversational level English
– Experience with online social media and insight tools
– Proven track record owning and curating an online community that has generated substantial following

If this sounds like you, please send shanghaijobs@wk.com your CV, along with samples of your written work. * kindly refer to this posting on DamnDigital


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