Adidas: Chelsea FC – It’s blue, what else matters?

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Adidas这样的运动品牌永远不缺大明星的助阵。这次他们邀请了切尔西的明星阵容John Terry, Fernando Torres以及Juan Mata为其拍摄了一组“蓝色”大片,据说使用了3000升蓝色油漆,只为宣传切尔西的新战衣。

来源:the corner london
编译:Viking Wong@DamnDigital
(转载请注明来自:DamnDigital)

由The Corner执导,此次campaign结合TVC,数字,户外及社交于一体。配合切尔西的官方色,slogan“It’s blue, what else matters?”显得相得益彰。不过比起新发布的球衣,相信这些球员才是广告的真正卖点。反正,当你看到他们半裸的浸在蓝色液体中,然后湿身走出的那一刻,觉得一切都值了。

TVC的最新亮相是在切尔西对战桑德兰的半场休息时间,下半场Torres的替补上场帮助切尔西2-1逆转。除此之外, Demba Ba, Gary Cahill, Petr Cech, Eden Hazard, David Luiz及Oscar也为其拍摄了一系列平面海报。

It’s blue, what else matters?

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TVC Making

Project: It’s blue, what else matters?
Client: adidas
Advertising agency:  The Corner
Production company: 24 Productions

Credits:

Creative director:  Tom Ewart
Creative team: Matthew Lancod, Robert Amstell, Pauline Ashford,  Mike Kennedy
Head of integrated production: Danny Bush
Designer: Will Chak
Business director: Jonny Angel
Senior communications manager: Steve Marks
Director/photographer: Mark Zibert
Sound design: Wizzy Wow
Retouching: Smoke & Mirrors


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