来源: Thoughtful China
- Mindshare传立中国总裁Amrita Randhawa。
Media agencies have never faced a more challenging time when it comes to planing and buying media for a successful campaign. Consumers have more choices than ever, and they view ad messages in an ever greater number of devices and formats.Ms. Randhawa spoke with host Trevor Lai about the challenges facing the media industry today, such as how to evaluate the ROI of ad spending, how media agencies should be structured to maintain growth in the future and how to evaluate the effectiveness of social media campaigns.