[上海] NURUN找媒介策划/购买/执行、数据分析

Nurun

Media Planner / Buyer

(Media planning, buying and execution)
Manage the development of media campaign execution
Manage the development of the spot plan
The buying process in collaboration with the Media Strategic Planner (Head of media) and media agency partners
Assist in the management of the media partners

Search
Display buys
Social media
Video networks
Targeting /Re-targeting

Input into the creative brief and define the media formats within the creative deliverable section of the creative brief
Work with the creative to produce the optimal creative treatment and media performance
Development of post campaign post mortem media performance review
Assist the Head of Media in the training and development of account service team media knowledge
Develop and maintenance of media performance database (to include media format and site information)
Capture, systemisation and store the media campaign data for site and media format analysis with the analytics team (Media performance database)
Provide the relevant information and assist in the preparation of a monthly media budgets deployed/buys, revenue and income statement
Preparation of eMarketing WIP

Media Executive

Manage media deployment display, social media
Collect data from media publishers and partner agencies on a timely basis for the development of media reports – daily, weekly and monthly
Systemisation of media performance data into media analysis template
Manage the resolution of campaign issues with media publishers and/or media agency partners
Preparation of campaign media performance
Provide contact reports of communications and agreement with media publishers and agency partners
Provide input into the development of client media performance by tracking the media landscape and competitor monitoring during campaign periods 

Data Analyst

In 2010, as marketers focus more on measurability and accountability, analytics plays a central character in Nurun China.  The role of Insights and Analytics team is to assess the effectiveness of clients’ marketing campaigns and provide insights and recommendations to improve clients’ return on marketing investment.  We are currently seeking a Data Analyst to support the growing needs of analytics across our portfolio of clients.

Responsibilities

Web analytics
• Analyze traffic sources, engagement, page flow, and site conversion with web analytics tools
• Own and manage site tagging to ensure track-ability and measurability
• Provide insights and recommendations to improve site conversion, navigation and engagement
• Manage web analytics resources, including tool evaluation and migration
• Work closely with media planner to track digital media performance and advise on optimization opportunities

Campaign analysis
• Own and manage campaign measurement from data tracking, consolidation to interpretation
• Analyze campaign performance with a holistic view from digital media to website and conversions
• Develop marketing dashboards to provide regular measurement reporting for clients
• Prepare client presentations with actionable insights and recommendations to improve client’s marketing ROI

Value add to Insights & Analytics team
• Build knowledge database with past campaign results to for internal sharing, e.g. KPI benchmarking, campaign planning
• Assist in new business pitches

Qualifications and skills

Qualifications
• Bachelor’s degree in marketing, business administration, statistics, economics, or social science
• 3+ years of experience in data and analytics, particularly web analytics

Technical skills
• First-hand experience in web analytics tools, e.g. Omniture, Web Trends, Google Analytics
• Solid understanding of digital marketing performance metrics
• Proficiency in MS Excel, Access and PowerPoint
• Bi-lingual in Chinese and English

Soft skills
• Team player
• Attention to details
• Ability to articulate in English
• Ability to work under pressure and to tight deadlines
• Agency experience is a plus

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如果您有兴趣, 请发送您的简历给我们, 注明申请职位并且让我们知道来自DamnDigital
Email: wendy.wu@nurun.com


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