Nike: Flyknit Lunar 1 全球创意Campaign

damndigital_works_nike-flyknit-lunar-1-campaign_cover_2013-04

Nike在美国最新推出的Flyknit Lunar 1新品系列全球创意Campaign,出自Nike美国波特兰公司的创意总监Joe Stitzlein之手,包含设计概念视频,店头实体装置展示以及视觉设计等宣传于一体。该活动的创意从传统的针线织布灵感而来,设计创意由多个线条组合而成,后期技术运用了熟知的动态捕捉技术,以及C4D以及AE粒子系统,加上3D建筑场景合成,搭配简约不失高贵的音乐,最后一气呵成,尽显Nike品牌气质。同时也彰显了Nike新品完美贴合足部运动自然需求的未来设计趋势。

来源:Behance

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Project:Nike Flyknit Lunar 1 Global Brand Campaign
Client:Nike
Agency Partners: Character Design, Big Giant, Animal Logic
Credits
Creative Director:Joe Stitzlein, Michael Spoljaric, Justin Hays
Design: Everett Vangsnes, Michael Malowanczyk, Jason Phillips,
Copy: Cory Hansen, Jason Effmann


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