Oreos: 奥利奥饼干分离器,让吃饼干变得更高效

damndigital_oreo-cookie-vs-creme_2013-03

在奥利奥最新发布的一波campaign宣传“Cookie Vs. Creme”中,邀请了世界上最厉害的机器人专家、艺术家和能工巧匠们制作了这样四台奥利奥饼干分离器,不同于以往的“扭一扭,舔一舔,泡一泡”。

URL: http://brands.nabisco.com/oreo/cookievscreme/

来源:designtaxi
编辑:Viking Wong@ DamnDigital
(转载请注明来自:DamnDigital)

考虑到有些人会因为喜欢吃饼干而花时间把夹心奶牛剔除干净,亦或相反。品牌精心制作的这四部机器简直就像“救世主”般,拯救了人们浪费在吃法上的时间,让吃饼干这件事变得更加高效。

Physicist David Neevel

Toy Scientists Bill and Barry

Conceptual Artist Collective DENTAKU

Robotic Butler HERB

Project: Cookie Vs. Creme
Client:Oreo
Agency:Wieden + Kennedy Portland

Credits:

CD:Jason Bagley/ Craig Allen
Interactive Creative Director:Matt O’Rourke
Copywriter:Michael Illick
Art Director:Croix Gagnon/ Ruth Bellotti
ECD:Mark Fitzloff/ Susan Hoffman
Agency Executive Producer:Ben Grylewicz
Digital Director:Pierre Wendling
Interactive Producer:Robbie Veltman
Executive Interactive Producer:Lori DeBortoli
Broadcast:Felicia Glover/ Monica Ranes/ Jessica Staples
Studio Manager:Rob Mumford
Prod. Co.:World War Seven
Director:David Shafei/ Michael Illick
Exec. Producer:Josh Ferrazzano
Line Producer:Lauren Sweeney
DOP:Peter S. Thompson
Post Prod:World War Seven/Tom Engler
Editor:Brady Hammes
VFX:W+K MotionVFX
Producer:Michael Gersten
Titles/Graphics:Albert Yih/ Mike Weihs
Song:Meow by Anamanaguchi




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