[北京] Ruder Finn 罗德公关招客户总监

Ruder Finn 罗德公关

(Associate) Account Director [DIGITAL DEPARTMENT]

I. Job Summary

A. Purpose
Integrate the digital resources of Ruder Finn BJ and manage related communications programs and special projects.  Lead new business development and support organizational initiatives.  Manage growth and development of staff.

B. Business Objectives
To add value, maintain and grow business in the digital area.

II. Primary Responsibilities

Develop and grow senior level client relationships.
Develop and pitch new business opportunities for RF in the digital area.
Maintain and grow existing client business in the digital area.
Provide counsel, strategy and direction of accounts.
Productively provide ideas to client to maximize communications results and/or anticipate issues.
Manage profitability and financial aspects of accounts.
Manage and develop account staff.
Develop original research, surveys and market studies for existing and new business proposals in the digital area
Develop complete communications plan for client.
Maintain industry contacts to stay informed on current industry affairs.

III. Organizational Associations

A. Supervision

Reports to:
The Account Director reports to a Vice President or Senior Vice President. Works under little supervision.

Supervises:
The Account Director may supervise Associate Account Directors, Senior Consultants, Consultants, Senior Account Executives, Account Executives, Assistant Account Executives and other staff members, as needed. An Account Director contributes to the professional development of his/her staff.

B. Internal Communications and/or External Contacts

The Account Director oversees work for the client with account handlers, external vendors, news media, and other Ad/PR agencies.  An Account Director also works with senior account handlers and senior personnel at the client.

IV. Skills Required

Internet background preferred.
Digital experiences required.
Ability to plan strategically and globally.
Excellent interpersonal skills.
Ability to supervise and motivate account staff.
Ability to manage, lead and inspire a whole team.
Ability to handle and manage stressful situations.
Ability to develop and present new business pitches.
Ability to manage numerous projects simultaneously.
Strong ability to develop and deliver presentations and pitches to clients.
Ability to think creatively.
Strong problem solving skills.
Ability to write strategic materials for clients.
Strong client management skills and experience.
With solid knowledge and great interests in ePR.

V. Recommended Background

Extensive professional experience.
Comprehensive understanding of client, practice and industry.
Comprehensive experience in and understanding of public relations.
In-depth knowledge of media relations from key trade publications to business and consumer media.
University degree.

__________________
Please send your CV to hr_rfbj@ruderfinn.com.cn, kindly refer to this posting on DamnDigital.

关于Ruder Finn罗德公关
罗德公关公司成立于1948年, 拥有50多年历史,是提供全方位公关服务的跨国公司, 现已发展成为世界第二大独立公关公司, 总部位于美国纽约, 营业额超过5,000 万美元, 在世界各地拥有800多名员工。其全球范围经营的业务涉及消费产品的营销、企业形象管理、危机管理等。为世界上超过250家公司、政府机构和非盈利组织提供公共关系服务。
五十多年来, 罗德公关公司引导客户在瞬息万变的动态世界环境中应对来自传播与沟通领域的种种挑战, 通过协调与公众的关系, 引导公众舆论、公众态度和公众行为, 让客户享受到极具个性的专业服务, 从基于对国内和国际市场充分理解的专业见解和综合服务中受益。
罗德公关的主要客户: 奥迪、蓝博基尼、BP、米其林、波音、大众集团、微软、罗氏、DHL、麦格劳-希尔、B&O、通用电气医疗部、花旗集团、卡地亚、爱马仕、欧莱雅、阿联酋航空、加拿大旅游局、诺华、强生、李宁、GSK、新加坡证券交易所等。

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