Tribal DDB Shanghai: 百事足球嘉年华 — 酷爽足球,百事争罐


Tribal DDB Shanghai has just launched one of the biggest campaigns for Pepsi this summer by bringing the football experience online to teens – The Pepsi way!The campaign features a digital 3D African inspired island where teens can meet and experience a carnival full of activities and games. Participation is simple, just visit log on by using your QQ number:

1. Explore the 3D “African” island
2. Earn your cans to help Pepsi build the journey from China to Africa (Last one with the lucky can that reaches Africa wins!)
3. Test your football prediction skills through our “William Hill” inspired sports “betting”! (Phase 2)
4. Test how quick your eyes & hand coordination skills are on the pitch with our catch the can game!
5. Check out the coolest & latest technology game online – Augmented reality
6. Get your personal “morning call” from our hot & sexy football babe & hunk so that you don’t miss a game! (Phase 2)
7. Watch behind the scenes Pepsi football stars Messi, Kaka, Drogba, Lampard and more do their thing on video
8. Join the offline carnival experience (all over China in June)

What’s unique? Teens get to experience football – The fun & Pepsi way – from the comforts of their home & be part of a bigger movement that’s meaningful! So kick off your world cup experience with this pre-build up now & stay tuned till June as we referee and launch more fun things over the next few weeks.

Project: 百事足球嘉年华
Client: Pepsi 百事
Creative Agency: Tribal DDB Shanghai
Media Partner: QQ

Creative Director: William Chang
Associate Creative Director: Jackie Wang
Senior Digital Producer: Itsuki Wang
Senior Art Director: Tengchuen Swee
Business Director: Daryl Ho
Account Director: Sasha Hsieh
Account Manager: Vera Tong
Media Director: Jack Wu


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