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t/pesth2pg-1"> TBWA\上海: 麦当劳中title="RSD" href="http://www.damndital.com%m/arch"" /> <bookn-lgetl » TBWA\上海: 麦当劳中igital"2tstrappg-1"><d .gli281"i_r1alp><objectg-sing="201tite{ ma="44rdPg-1">ody>; id:d27cdb6 + e6d-11cf-96b8-44r356,40000dPglagting48d>t; chEve.mact(SComadigitpub/anickwave/cabs/.sush/sw.sush.cab#ings="d=6356456,720xert="movee3)><t')am pt> <merc="valuextembehreoji an.youkudigitpji an.om// id/XNTAwMTQ0MjUy/v.sw.tinDit')am pt> <mqu0xety="valuexte{ mtinDit')am pt> <ms' ow</stylaccnt=="valuextsentDomaidesnDit')am pt> <ms' owfu id" medi"valuexta.asesnDiembedg-sing="201tite{ ma="44rdPbers.cst" type="aprtanickwave-.sush"lank"><img sroji an.youkudigitpji an.om// id/XNTAwMTQ0MjUy/v.sw.tiqu0xety48d{ mtis' ow</stylaccnt= <lentDomaidess' owfu id" medxtB.ases0xert="movee3)inDigobjecttalpesth5 reen"y>Comm verticc[0]eraadlspan reen"y>mvccls{ 888888aadbwa上海onald’s, 伢牙乽广告 - 心“年”r=1pan>igh5tstpdlspan ody>m/im-rchivetr=1pan>ibrinD 意堡餐 2013年1月30日,/> <title> T和bwa上海,麦以神话人物告 - 为主角1推出全新的,麦新onal劳活raq。alpestp>此次传播活raq的目标是重燃京家对,麦新ona传统的兴趣。让各,ona龄阶层的消费者通过新的方式去体月,sh重要的节3广春节的各类备受推崇的历史传统。alpestp>传说1鞭炮可以驱赶告 - 忴1月盛美食可以满足它的口腹之欲。在此全新的,播活raq1传说的告 - 因为bwa上海,麦新onal而再次出现。alpestp>此次传播活raq的主角是一,现度的告 - 忴1有趣的性格让它l劳v' 爱。现在1只有bwa上海,麦新onal可以满足它的馋嘴1而bwa上海消费者也不愿拱手相让自己的bwa上海点。由此1月,极具影响力、轻松、有趣的l劳应迿而生。告 - 的话题已在引起热议。此次传播活raq共有4支系列电视l劳年1机未来几周持续播出14支电视l劳都将围绕告 - 染指垂涎bwa上海消费者手' t的bwa上海物。alpestp>我们望在新ona期间1bwa上海能真正采取一,新颖且具有本土连结性的方式为消费者制造惊v' 1引起他们的关注和共鸣。因此1我们给度数出了难题1让他们发展出能引发热议1并具有突破性的作品。WA\上海: 麦全国市场部副总裁Chr.adsplaXu (须聪)表示。alpestp>l » T董事总B600n S nads表示:我们对此作品的推出感到非常兴奋。bwa上海为国际品牌1仍然不断努力加强本土连结性。动是段l劳活raq期间的b要目的。我认为我们以一种有趣且能引起共鸣的方式做到了。alpestp><objectg-sing="201tite{ ma="44rdPg-1">ody>; id:d27cdb6 + e6d-11cf-96b8-44r356,40000dPglagting48d>t; chEve.mact(SComadigitpub/anickwave/cabs/.sush/sw.sush.cab#ings="d=6356456,720xert="movee3)><t')am pt> <merc="valuextembehreoji an.youkudigitpji an.om// id/XNTAwMTQzNDA4/v.sw.tinDit')am pt> <mqu0xety="valuexte{ mtinDit')am pt> <ms' ow</stylaccnt=="valuextsentDomaidesnDit')am pt> <ms' owfu id" medi"valuexta.asesnDiembedg-sing="201tite{ ma="44rdPbers.cst" type="aprtanickwave-.sush"lank"><img sroji an.youkudigitpji an.om// id/XNTAwMTQzNDA4/v.sw.tiqu0xety48d{ mtis' ow</stylaccnt= <lentDomaidess' owfu id" medxtB.ases0xert="movee3)inDigobjecttalpesth5 reen"y>Comm verticc[0]eraadlspan reen"y>mvccls{ 888888aadbwa上海onald’s, 伢牙bwa趣鸡盒r=1pan>i/h5tstpdlobjectg-sing="201tite{ ma="44rdPg-1">ody>; id:d27cdb6 + e6d-11cf-96b8-44r356,40000dPglagting48d>t; chEve.mact(SComadigitpub/anickwave/cabs/.sush/sw.sush.cab#ings="d=6356456,720xert="movee3)><t')am pt> <merc="valuextembehreoji an.youkudigitpji an.om// id/XNTAwMTQ1ODY0/v.sw.tinDit')am pt> <mqu0xety="valuexte{ mtinDit')am pt> <ms' ow</stylaccnt=="valuextsentDomaidesnDit')am pt> <ms' owfu id" medi"valuexta.asesnDiembedg-sing="201tite{ ma="44rdPbers.cst" type="aprtanickwave-.sush"lank"><img sroji an.youkudigitpji an.om// id/XNTAwMTQ1ODY0/v.sw.tiqu0xety48d{ mtis' ow</stylaccnt= <lentDomaidess' owfu id" medxtB.ases0xert="movee3)inDigobjecttalpesth5 reen"y>Comm verticc[0]eraadlspan reen"y>mvccls{ 888888aadbwa上海onald’s, 伢牙红迿茶点组合1r=1pan>i/h5tstpdlobjectg-sing="201tite{ ma="44rdPg-1">ody>; id:d27cdb6 + e6d-11cf-96b8-44r356,40000dPglagting48d>t; chEve.mact(SComadigitpub/anickwave/cabs/.sush/sw.sush.cab#ings="d=6356456,720xert="movee3)><t')am pt> <merc="valuextembehreoji an.youkudigitoji an.om// id/XNTA1Njc4MjMy/v.sw.tinDit')am pt> <mqu0xety="valuexte{ mtinDit')am pt> <ms' ow</stylaccnt=="valuextsentDomaidesnDit')am pt> <ms' owfu id" medi"valuexta.asesnDiembedg-sing="201tite{ ma="44rdPbers.cst" type="aprtanickwave-.sush"lank"><img sroji an.youkudigitpji an.om// id/XNTA1Njc4MjMy/v.sw.tiqu0xety48d{ mtis' ow</stylaccnt= <lentDomaidess' owfu id" medxtB.ases0xert="movee3)inDigobjecttalpesth5 reen"y>Comm verticc[0]eraadlspan reen"y>mvccls{ 888888aadbwa上海onald’s, 伢牙红迿茶点组合2r=1pan>i/h5tstpdlstrong>ProjectBWA\上海: 麦当劳中r=1trong><brinD Cli[0]: M年”,mcWA\上海: 麦<brinD Aetac { l » Talpestp><1trong>C{ its:r=1trong><lpestp>董事总: B600n S nads<brinD 客户群总:Jane Lm<brinD 首刺总:Edm; Choe<brinD 创群总:Gnadon Shu<brinD 创总:Joe Zhou<brinD 副总:Ste()} Chung<brinD 美术指导:Popo Jin<brinD 文ase: Jeff Zhady<brinD 策划1Jocelyn Tse<brinD 电视l作总: Raymo Lau<brinD 导演1Wady Zi Zhao<brinD 摄影指导: Ronnie Ch25_<brinD 制作公司: PRO Films Shadyhai<brinD 监制1Jx 8 Tsai<brinD 媒介公司:OMD<brinD 媒介公司成员1 XHTcy Luk, Y'wp-pg LcolShel @mShecolLi @mGu, Bei Pei, Joe Wady, Joyce Zhady, K'_tn Zhody, Ivy Wata, Maruk)} Zhady<brinD bwa上浳媒介部门1Gmesn QuacolCder} Chen<brinD 类别1电视<brinD 地区1大陆alpest> </div>nalg-1"><djiathis_reen"_24x24ngerntg-1"><djiathis_button_weixide>igiterntg-1"><djiathis_button_t clae>igiterntg-1"><djiathis_button_tqqe>igiterntg-1"><djiathis_button_)[0)[0e>igiterntg-1"><djiathis_button_doup-ce>igiternt"> <h1><a href="hjiathisdigitantre?uody1678850dPg"headejiathis jiathis_txt jiathis_set')akgr jtano jtano_jiathis k" class="external" target=gitst/ </div</styl=bers.css" /ype="text/javadChijiathis_assfig={arg6,16_q.pus_c tykpx 8:B.as,argsumn-ly:"",argraosieuod:{arg "t clae:"1734726933"arg},argappeta:{arg "t clae:"1496152800darg},arg oveM/im:falsewidthr=1scripger</styl=bers.css" /ype="text/jlank"><img srv3.jiathisdigitglag/jiaery/uody1678850dPgxt/html"utfhar>ig1scripgerbrfestrappg-1"><d fau_nmesgpe="a ptesgpe="a efaclateargaclat="deest> </div>nalody> umiiDemoji Divr>ig </div> </div>nalody>adminredPg"headeadminreeb dogetstrappg-1"><dadminreeetstrappody>;年etsth3"1 Cne; 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