Euro RSCG 4D: 妮维雅男士体面直播台 Miss U, 去你的油


http://www.nivea4men.cn/missu/

几个控油Fun记录的Video拍的挺搞笑的! 有段是拿Wall-E中的声效来做的背景音, 不说别的, 还挺搭调! 呵呵
个人认为这个案例是相当成功的, 直推一个卖点, 让我一看到“去油”就能想到“Miss U, 去你的油”! Nice!

Title: 妮维雅男士体面直播台 Miss U, 去你的油
Date: 2009-05
Client: NIVEA
Agency: Euro RSCG 4D – Digital

Creative Director: Eric Sun
Art director: Jeremy Shi
Web Designer: King Jin
Copy Writer: Yihsin Hsu, Marcus Lao
Account Leader: Ada Hau
Account Executive: Sherry Wu


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