智威汤逊发布《2013年值得关注的100件事》年度榜单

智威汤逊 2013值得关注的100件事

智威汤逊(JWT)近期公布了《明年值得关注的100件事》年度榜单。“榜单中囊括了包括旅游、技术、食品、零售和可持续发展等各个领域的热门进展”,智威汤逊趋势分析总监Ann Mack说,“同时这个榜单也反映出未来一年在包括朋辈间力量,个性化预测和智能化等方面将会发生更为广泛的变化”。

此次上榜的很多内容都是以科技为中心,其中包括“手机应用饰品”(Appcessories)的激增,数码生态系统(digital ecosystems),可弯曲屏幕(flexible screens)和互动式网页设计等(responsive Web design)。该榜单上还包括了值得关注的新食品和配料(人造肉faux meat,埃塞俄比亚画眉草teff),新式商品或商业(静音产品quiet products,购物酒店shopping hotels),新行为(醒生活mindful living,隐私礼仪privacy etiquette)和一些有潜力成为更具影响力趋势的想法。

智威汤逊2013年值得关注的100件事情,排名不分先后,以英文字母排序(具体内容请登录JWTIntelligence.com“2013 and beyond”章节)

  1. 3D Bioprinting
  2. Adult Playgrounds
  3. African Tech Stars
  4. Allergen-Free
  5. Alternative Brand Currencies
  6. Ambushed by Amazon
  7. Appcessories
  8. The Arabic Web
  9. B2C/P2P Partnerships
  10.  Bee Venom
  11.  Biometric Authentication
  12.  Blocking Social Media Bores
  13.  Chia Seeds
  14.  Click-and-Collect Shopping
  15. “Cloaking”
  16.  Coaching Brands
  17.  Cool Techie Camps
  18.  Crowdsourced Translation
  19.  Cutting out the Middleman
  20.  Cyber War
  21.  Dads in the Aisles
  22.  Data Scientists: The New Hotshots
  23.  Decline of Chinese Bling
  24.  Desalination
  25.  Detoxifying Life
  26.  Digital Ecosystems
  27.  Drones
  28.  ecoATM
  29.  Egg Freezing
  30.  Emotion Recognition
  31.  The End of Voicemail
  32.  Faux Meat
  33.  Fitness Beyond the Gym
  34.  Flexible Screens
  35.  Food Sharing
  36.  Frontier Markets
  37.  G20 Devolves to G-Zero
  38.  Gender-Blurred Toys
  39.  Geofencing
  40.  Green Growth
  41.  Handwriting = Hieroglyphics
  42.  Hotels in Africa
  43.  Human-Centered Tech
  44.  Humane Food
  45.  Hyper-Personalized Customer Service
  46.  Impact Sourcing
  47.  Imperfection
  48.  Individual Attention
  49.  Instant-Erase Apps
  50.  JOMO (Joy Of Missing Out)
  51.  Live-Streaming Life
  52.  Low-Cost Robots
  53.  Low-Tech Device Charging
  54.  Media That Gets to Know You
  55.  Medical Smartphones
  56.  Menu-Free Dining
  57.  Midcalorie Foods
  58.  Mindful Living
  59.  Mobile-Optimized Goes Mainstream
  60.  MOOC Stars
  61.  Nature As Antidote
  62.  Neurotechnology
  63.  New Digital Royalty
  64.  News Bites
  65.  NFC Tags
  66.  Objects With Attitude
  67.  Offset Thinking
  68.  Online Groceries
  69.  Paperless Education
  70.  Passwords 2.0
  71.  Patchwork Earnings
  72.  Personal Data Ownership
  73.  Prime Time for Second Screen
  74.  Privacy Etiquette
  75.  Quiet Products
  76.  Reduced-Guilt Candy
  77.  Responsive Web Design
  78.  Retailers Enable Recycling
  79.  River Cruising
  80.  Self-Service
  81.  Serialized Digital Fiction
  82.  Set Jetting
  83.  Shopping Hotels
  84.  Social Media Hacks
  85.  Standup Desks
  86.  Stress-Monitoring Apps
  87.  Sugru
  88.  Tablet Shopping
  89.  Tech-Enabled Farm-to-Fork
  90.  Teff
  91.  Trade School
  92.  Trust Ratings
  93.  User-Based Insurance
  94.  Variable Pricing
  95.  Vegetable Boxes
  96.  Vertical Farming
  97.  Video Games As Art
  98.  Window Shopping
  99. Wireless Charging
  100. 100.  Yogurt Shops

 

这是智威汤逊连续第七年在年底发布趋势报告和明年百件值得关注事件榜单。往年智威汤逊的年度榜单中包括:2012年的集体分工式学习(Crowdsourced Learning),Z一代(Gen Z)和智能面料(Smart Clothing);2011年的点对点拼车(P-to-P Car Sharing),上载广播节目(YouTube the Broadcaster)和指甲油经济(The Nail Polish Economy);2010年的椰子汁(Coconut Water)和无处不培根(Bacon Everywhere);2009年的Lady Gaga,维基泄密(Wiki Leaks)和无谷蛋白(Gluten-Free);2008年的彻底透明化(Radical Transparency)和宅(Staycations);2007年的奥巴马(Barack Obama),珍妮佛·哈德逊(Jannifer Hudson),企业趋向环保(Companies Going Green)和年龄重组(Age Shuffling)。

报告下载:http://vdisk.weibo.com/s/myTVx/1357357243




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