Leagas Delaney上海: 圣诞财神双重礼

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圣诞财神双重礼
BY: Leagas Delaney 上海
CLIENT: Zhenghang 正航

URL:http://www.zhenghang.com/

Leagas Delaney为正航饼干推出全新促销活动,全球首次将圣诞老人跨界财神爷。活动时间从圣诞节一直持续到春节,为期2个月。

Leagas Delaney为此创造一个角色:圣诞财神爷。他继承了两位大神的慷慨精神,左手送你礼物,右手给你现金。

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活动网页中,随着视频下载,节点逐个解锁。用户拖动滑块,即可控制圣诞老人和财神爷互相转变。主角载歌载舞,喜感十足。此外,不少道具还藏有“彩蛋”,点击即能欣赏。

为确保效果逼真,广告公司没有选择省事的三维动画制作,而是全程真人真物拍摄。Leagas Delaney邀请Stink Film加入制作团队,在巴黎完成拍摄及后期制作,在伦敦完成音乐创作。网站设计则由Leagas Delaney和 O/R感官社共同完成。

活动另有路演环节。 “圣诞财神爷”将乘坐驴拉雪橇(真的活生生的驴),在公共场所娱乐百姓,并派发礼物(正航饼干)和装有现金的红包。

正航是本土饼干品牌,现为国际饼干企业Munchy’s收购。Munchy’s是Leagas Delaney今年继Zespri 、Kartell之后赢的又一新客户。

“圣诞财神爷”的创意概念在明年将延伸到亚洲数国。

Project: 圣诞财神双重礼
Client: Zhenghang 正航
Agency: Leagas Delaney上海

Credits:

Agency: Leagas Delaney Shanghai
Executive Creative Director: Kevin Lee
Creative Directors: Kevin Lee / Adams Fan
Art Directors: Zhanglei / Denghua / Rowan Tang
Copywriters: Ryan Falch / Chu Fang Yuan
Digital Art Directors: Ling Meng / Seah Du
Project Manager: Lydia Liu
Client Servicing: Kien Lim / Edward Dai / Eddie Zhang

Film Production Team: Stink Film
Director: Nieto
Executive Producer: Desmond LOH / Louise KWAN
Producer: Ni DING
Line Producer: François DUPONT
Director of Photography: Jean-Charles HOUDAYER
Art Director: Marilou CHABERT
Wardrobe Stylist: Claire PEDOT
Hair & Make-up: Rose-Demonde TACAIL
Editor: Nieto
After Effect: Nieto / Sébastien FILLINGER / Julien WILLEMENOT
Sound Designer: Alain WEILLER
Talent: Laurent MENTEC

Digital team : O/R Studio
Director : Ko Kin
Flash Coding : Vin
Server Engineer : Flog
Design : Momo
Encoding : Star


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