RECMA 全球互动代理商排名 2008 (员工数量)

EXTRACT OF THE GLOBAL RANKING INCLUDING 130 INTERACTIVE AGENCIES / UNITS

巴黎评估媒介代理商的调研公司RECMA基于互动代理商的员工人数, 对50个国家的1,115家互动代理商进行了排名。

前三名分别是:

N.1: Ogilvy Interactive (WPP) 3800名员工, 包括OgilvyInteractive, OgilvyOne和Neo@Ogilvy.

N.2: Isobar (Aegis Media) 3663名员工, 包括55家专业代理商及Carat, Vizeum等互动整合团队.

N.3: Sapient Interactive (Independent) 2500名员工.

以下列出从130家全球顶级互动代理商中排名前25家:

Rank 2008 STAFF Agency / Unit Group / Owner Operational Body Reporting Status
1 3 800 Ogilvy Interactive Worldwide WPP Ogilvy Group Advertising
2 3 665 Isobar (55 specialist agencies + Carat & Vizeum Interactive ) Aegis Aegis Interactive branch Media
3 2 500 Sapient Interactive Independent Sapient Independent
4 2 100 Publicis Modem & Dialog Publicis Groupe Publicis Worldwide Specialist
5 1 960 Razorfish Microsoft Razorfish Independent
6 1 875 MRM Worldwide Interpublic McCann Worldgroup Advertising
7 1 710 Euro RSCG 4D Havas Euro RSCG Advertising
8 1 600 Digitas Publicis Groupe VivaKi Nerve Center Specialist
9 1 600 LBi/ LBi International Independent LBi/ LBi International Independent
10 1 437 Havas Digital Havas Havas Media/ MPG Media
11 1 400 Proximity Omnicom BBDO Worldwide Advertising
12 1 200 Tribal DDB Omnicom DDB Worldwide Com. Group Advertising
13 1 099 MediaCom Interaction WPP MediaCom/ GroupM Media
14 1 011 Mindshare Digital Teams WPP Mindshare/ GroupM Media
15 1 000 Rapp/ Rapp Digital Omnicom DDB Worldwide Com. Group Advertising
16 950 G2 WPP Grey Group Advertising
17 920 FullSIX Independent FullSIX Group Independent
18 890 ZenithOptimedia Digital Publicis Groupe ZenithOptimedia/ VivaKi Media
19 843 MEC Interaction WPP Mediaedge:cia/ GroupM Media
20 820 Nurun Independent Nurun Independent
21 806 Media Contacts Havas Havas Media/ MPG Media
22 778 Starcom MediaVest Digital Publicis Groupe Starcom MediaVest/ VivaKi Media
23 770 Tequila Omnicom TBWA Worldwide Advertising
24 750 AKQA Independent AKQA Independent
25 750 Arc Worldwide Publicis Groupe Leo Burnett Worldwide Advertising