DDB香港于2012香港金帆奖上获至高荣誉

DDB香港 2012香港金帆奖 年度最佳创意代理商称号

2012年12月1日—香港,2012香港金帆奖(Kam Fan Awards)落下帷幕,DDB集团(香港)赢得了行业内的最高荣誉,卫冕年度最佳创意代理商称号。

DDB香港为麦当劳打造的 “I’m Amazing’小童大作”一向广受好评,今次亦顺利拿下全场大奖。

以风暴般席卷各大奖项的DDB集团(香港和广州)执行创意总监Jeffry Gamble被授予“年度创意人物”称号。麦当劳“I’m Amazing’小童大作”广告同时为DDB拿下了户外类金帆奖,媒体类金帆奖,以及最佳整合广告方案大奖。该方案同时助力麦当劳拿下了“年度最佳客户”(Client of the Year)大奖。

本次金帆奖上,DDB共赢得四个金奖,六个银奖,11个铜奖,及18个佳作奖。

DDB集团(香港和广州)总裁兼CEO谭靖桥(Simone Tam)表示:“今晚我们在金帆奖上所获的荣誉,无可争议地再一次证明了我们是香港最具有创意和实效的广告公司。今年,我们在国际和本土都屡屡获奖,成为许多国际创意盛事上香港地区获奖最多的广告公司,如Spikes Asia、戛纳广告节等等,我们也曾经获得 Marketing杂志颁发的2012‘年度创意广告公司’称号。”

DDB集团(亚太区、日本和印度)的总裁兼CEO John Zeigler表示:“和客户成为合作伙伴关系,是一个广告公司成功的最佳证明,我们很幸运能够拥有这样的客户,他们足够勇敢,和我们一样深信创意的力量。正因为这种双向的尊重和支持,我们才能一路共同走来,才能真正地帮助客户迈向成功。今晚,DDB再一次证明了他们是香港最好的广告公司,能够拥有像Simone, Jeffry 以及他们的团队这样出色的人才,我觉得无比自豪。”

香港金帆奖是香港广告商会(HK4As)举办的年度广告盛会。香港广告商会(HK4As)由53家香港最主要的广告公司组成,金帆奖见证的是香港广告行业中最出色的创意作品。

获奖名单:

KAM FAN AWARDS
Best Creative Agency Award (Gold)
Best ECD Award – Jeffry Gamble (Gold)
Client Award – McDonald’s
Grand Kam Fan – McDonald’s I’m Amazing – DDB Group Hong Kong
Outdoor Kam Fan – McDonald’s I’m Amazing – DDB Group Hong Kong
Media Kam Fan – McDonald’s I’m Amazing – DDB Group Hong Kong

CREATIVE AWARDS
Best Integrated Campaign (Silver) – McDonald’s ‘I’m Amazing’ – DDB Group Hong Kong

GOLD
Outdoors – Field Marketing
McDonald’s I’m Amazing
DDB Group Hong Kong

Media – Campaign – Best-Integrated Media Campaign
McDonald’s I’m Amazing
DDB Group Hong Kong

Media – Campaign – Best Use of Ambient
McDonald’s I’m Amazing
DDB Group Hong Kong

Media – Single – Best Use of Branded Content, Product Placement, Experiential, sponsorship, Stunts and Events
McDonald’s I’m Amazing
DDB Group Hong Kong

SILVER
Design – Environmental and Space Design
McDonald’s I’m Amazing
DDB Group Hong Kong

Media – Campaign – Best-Integrated Media Campaign
McDonald’s Share the Blessings
DDB Group Hong Kong

Media – Single – Best Use of Ambient
McDonald’s I’m Amazing
DDB Group Hong Kong

Media – Single – Best Use of Other Digital Platform
McDonald’s ‘Breaking out of the Screen’
DDB Group Hong Kong

Design – Posters, film, exhibition, events, concerts, sponsorships
McDonald’s I’m Amazing
DDB Group Hong Kong

BRONZE
Print – Single – Electronics
Westone ‘Tunnel’
DDB Group Hong Kong

Print – Single – Beverages, Food Snacks Confectionary
Well Synergy ‘Shrimp’
DDB Group Hong Kong

Print – Campaign – Beverages, Food Snacks, Confectionary
Well Synergy Tofu/Fish/Shrimp
DDB Group Hong Kong

Print – Campaign – Electronics
Westone Café/Tunnel/Train
DDB Group Hong Kong

Outdoors – Poster Single – Electronics
Westone Tunnel
DDB Group Hong Kong

Outdoors – Poster Campaign – Beverages, Food Snacks, Confectionary
Well Synergy Tofu/Fish/Shrimp
DDB Group Hong Kong

Outdoor – Poster Campaign – Electronics
Westone Café/Tunnel/Train
DDB Group Hong Kong

Craft – Direction
Vitasoy – Stay or Go – Girl
DDB Group Hong Kong

Outdoors – Ambient
Friends of the Earth – Taxi Meter
DDB Group Hong Kong

Media – Campaign – Best Use of Screen
McDonald’s Breaking out of the Screen
DDB Group Hong Kong

Media – Campaign – Best Use of Other Digital Platform
McDonald’s Breaking out of the Screen
DDB Group Hong Kong

全部获奖名单,请访问:
http://www.aaaa.com.hk/en/awards/creativeAwards/winnerList2012.php




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