Digitas launches iBase in China

SHANGHAI – Ibase has announced its official opening in China, after a six-month soft launch under country manager Thibault Souffront. Ibase is a French email marketing subsidiary of Digitas.

The new China team, run out of Shanghai, has recently secured the Chinaveo account, with the aim of driving awareness of the online travel agency and to boost sales.

The win is reported to be worth US$400,000, and Ibase has expressed plans to expand its operations on the Mainland.

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