TBWA\ DAN 上海: GE,想到,做到 (本月大中华区最佳案例)

ge_branding-site_tbwa-shanghai_cover

GE,想到,做到
BY: TBWA\DIGITAL ARTS NETWOTK\上海
Client: GE China


URL: http://all.vic.sina.com.cn/ge/

TBWA\DIGITAL ARTS NETWOTK\上海为通用电气(GE)全新打造 “ GE,想到,做到。”在线活动。动画讲述了古代中国造纸技术让知识轻巧传播,而今日GE的小巧器材实现便捷医疗,传达了“古典,今用”的理念。 千百年来,中国实现了一个个创新与进步;而古时智慧也不断与当代科技进行相互碰撞,创造出令人惊喜的成果与更富足安宁的生活。

造纸术篇

丝绸之路

集废制蜡

Project:GE,想到,做到。
Client:GE中国
Agency:Digital Arts Network上海(TBWA)

Credits:

董事总经理:Douglas Lin
创意群总监:Dwayne Koh
客服群总监:Stefanie Liew
策划:Ben Chen
客服总监:Adrian Looi
副创意总监:Sherry Shi, Jimmy Wang
设计师:Qihan
文案:Yu Haiyang
资深数字制片人:Allen Chen
制作公司:ACNE PRODUCTION, Ars Thanea, I Love Dust
媒体公司:Starcom中国
类别:数字营销
地区:中国大陆

截图欣赏:

ge_branding-site_tbwa-shanghai_01 ge_branding-site_tbwa-shanghai_03 ge_branding-site_tbwa-shanghai_04 ge_branding-site_tbwa-shanghai_05 ge_branding-site_tbwa-shanghai_06 ge_branding-site_tbwa-shanghai_07 ge_branding-site_tbwa-shanghai_08 ge_branding-site_tbwa-shanghai_10 ge_branding-site_tbwa-shanghai_11 ge_branding-site_tbwa-shanghai_12 ge_branding-site_tbwa-shanghai_13 ge_branding-site_tbwa-shanghai_14 ge_branding-site_tbwa-shanghai_15

 


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