Wieden+Kennedy Shanghai 找Digital人才


资深互动战略策划Senior Digital Strategist

汇报对象Reports to: 互动交流总监Digital Comms Leader

概述General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或公司当下确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

资深互动战略策划能以直接和积极的的方式影响应用通信和数字媒体的理解,文化和行为变化,随着技术的进步,影响创意工作的质量。资深互动战略策划将领导的项目,其中可能包括通信跨媒体设计、规划、社交媒体的参与和创新技术应用提供解决方案,能为客户的业务作出挑战。资深互动战略策划在确保我们创意指令,客户提案和新业务发展,确保开发未知平台的设定和纳入或是否能被数字化技术相关战略所接受。
The Senior Digital Strategist is responsible for impacting the quality of creative work in a direct and positive way by applying understanding of the consumer and marketplace and the cultural and behavioral shifts that come with new media and technological advances. The Senior Digital Strategist will help lead projects that may include social media, brand activation, immersive brand experiences, customer relationship marketing and innovative applications of technology to provide solutions for clients’ business challenges. The Senior Digital Strategist plays an instrumental role in ensuring our creative directives, client pitches and new business are developed with a platform agnostic mindset and incorporate or are supported by digital technology where strategically relevant.

Major Responsibilities/Primary Functions

  • 有助于公司内部和外部战略策划/跨媒体视野沟通,和广告客户与创意团队合作发展制定明确和鼓舞人心的创意简报
  • 监督和诠释客户业务以及相关的文化,社交和互动发展趋势,与行业、顾客、竞争对手的信息保持并进,发展集成战略品牌建议的见解
  • 领导社交媒体以及直接主导对其他互动故事叙述项目
  • 促进全面的设想,全面认知客户的定位,相关技术和市场机会
  • 帮忙发展简报,提案新业务和管理举措
  • 充分利用自身见解发展经验战略和提供架构,用于创意团队探索如何引导客户与消费者利用品牌进行互动
  • 解释网页和网站方分析,并纳入信息点的意见和策略
  • 通过焦点小组,集思会,和一对一的采访来设计并进行定性和定量研究
  • 在与客户交流中整合信息,尊重媒体,创意部并达成有效性共识,持续发展一个接一个广告系列
  • 和客户服务一起制定积极措施,帮助创造新的收入机会,并获得客户所拥有的研究
  • 与创意部合作概念,探索和推进创意工作的好作品
  • 和同事与客户构建诚实直接的关系
  • 拥有建设性的辩论,并能提出具有挑战性的问题
  1. Contributes to the strategic/brand vision internally and externally; With the Account and Creative team, develops clear and inspiring creative briefs
  2. Monitors and interprets cultural, social and digital trends relevant to client business as well as keeps abreast of industry, customer and competitor information and integrates insights into strategic branding recommendations
  3. Lead social media and other digital storytelling projects directly.
  4. Integrates, into overall vision, a comprehensive awareness of the clients’ positions, relevant technologies and opportunities in the marketplace
  5. Contributes in developing briefs, pitch new business and managing initiatives
  6. Leverages insights to develop an Experience Strategy and to provide the architecture in which creative teams explore how to guide consumer interactions with the brand and with each other through the brand
  7. Interprets web and site-side analytics and incorporates information into point-of-views and strategies
  8. Designs and conducts qualitative and quantitative research via focus groups, brainstorming sessions, and one-on-one interviews
  9. Integrates (and communicates with client) knowledge with respect to media, creative and messaging effectiveness from one campaign to the next
  10. Works with Account Services to develop proactive initiatives that help create new revenue opportunities and gain access to client owned research
  11. Partners with Creatives to concept, explore and push the creation of good work
  12. Builds honest, direct relationships with colleagues and clients
  13. Debates constructively and asks challenging questions

资质,特长和特殊要求
Qualifications, Distinguishing Characteristics and Special Requirements

  • 具备学士学位以上
  • 流利的中英文口语表达能力和书面读写能力
  • 对中国市场通信策划方面具有自己深刻理解和最佳实践
  • 创意广告公司和在线广告系列经验优先考虑
  • 对互动市场的先进科技,文化和发展趋势,对娱乐年轻文化具有深刻理解
  • 五年以上互动营销,社交媒体战略、游戏和移动通信技术、网络策略、用户研究、概念发展和创造相关领域经验
  • 卓越的谈判技巧和书面和口头沟通技巧,能与各级员工交流的能力
  • 活跃、冷静、积极、注重细节、后续执行技巧
  • 能接受工作需要的加班和出差
  1. Bachelor’s Degree required
  2. Fluent in both Chinese and English, spoken and written required
  3. Deep understanding of social media and best practices in China
  4. Creative advertising agency and online campaign exposure preferred
  5. A deep understanding of the interactive marketplace — tech, culture and trends; entertainment and youth culture.
  6. 5 years experience with interactive marketing, social media strategy, gaming and mobile technologies, web strategy, user research, and concept development and creation
  7. Exceptional negotiation skills and written and verbal communication skills with the ability to communicate with all levels of employees
  8. Active, solid initiative, attention to detail and follow-through skills
  9. After-hours work and overnight travel required

社交网络经理Community Manager

汇报Reports to: 互动交流总监Digital Comms Leader

概述General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

社交网络经理将负责发展和制定和所有客户品牌目标相符合的社交媒体计划。社交网络经理将领导品牌网络社区的整体编辑工作,同时开发策略性对话并确保及时监测和相应对策。
A community manager is responsible for developing and producing a social media plan in line with the clients overall brand goals. The Community Manager will lead the overall editorial process of a branded community while developing strategies for activating conversations and ensuring timely monitoring and response.

主要职责Major Responsibilities/Primary Functions

  • 直接面对客户部,了解业务需要并将其转化成可操作的社交媒体计划
  • 策划和驱动整体内容制作行程表包括制作和社交媒体内容的发布
  • 通过多方社交媒体渠道建设和维护内容制作网络
  • 与客户紧密合作建立社交媒体审核指南,以确定问题的升级路径和所有权
  • 安排时间表和组织多个部门合作作为日常内容制作
  • 管理影响者的外联,发展持续合作关系
  • 和出资人,关键意见领袖及影响人直接沟通,以确保满足其要求交付,保持各方面互相激励
  • 监视社交媒体交流确保及时作出反应,以及确保社交媒体的对话是有意义的,忠于品牌的
  • 和互动策划发展人员一起发展跨渠道社区战略和战术,以满足业务/沟通目标
  • 与互动战略师一起分析媒体宣传活动,将建议或定性数据转化成更优化的宣传活动建议和计划
  • 和互动战略师一起对社交媒体的预见,确定符合整体品牌目标的对话机会和概念,激活和品牌总体目标相一致的战术和意见
  • 通过对社交媒体文案的监督,建立合作的内容用以建设社会媒体网站内容
  • 和社交媒体文案合作和预见,不断参与有关我们的品牌,产品和内容的谈话
  • 和社交媒体文案的合作,对品牌的受众发聩有所了解
  • 通过数据分析创建每日,每周,每月更新报告
  1. Interfaces directly with Account Service team to understand business needs and translate into actionable social media plan
  2. Plans and drives overall content calendar including production and publishing of social media content
  3. Builds and maintains content distribution network by way of social media channels
  4. Works with client to create social media moderation guidelines in order to identify issue escalation paths and ownership
  5. Schedules and organizes collaborations with multiple departments to generate content on a daily basis
  6. Manages influencer outreach to develop on-going relationships
  7. Communicates with contributors, key opinion leaders and influencers directly to ensure requirements, deliverables, and incentives are aligned between all parties
  8. Monitors social media communities to ensure timely responses as well as ensuring social media conversations are meaningful and true to brand
  9. Working with Digital Strategist develops cross channel community engagement strategies and tactics to meet business/communication objectives
  10. Working with Digital Strategist analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
  11. Working with Digital Strategist and through oversight of Social Media Writer, identifies conversation opportunities and concepts tactical activation ideas in line with overall brand goals
  12. Through oversight of Social Media Writer collaborates on and creates content for feeds and snippets in various social media sites
  13. Through oversight of Social Media Writer continuously participates in conversations surrounding our brand, products and content
  14. Through oversight of Social Media Writer acts as the eyes and ears of our brand
  15. Through oversight of Data Analyst creates and updates daily, weekly and monthly reports

资历,特长和特殊要求Qualifications, Distinguishing Characteristics and Special Requirements

  • 本科以上学历
  • 中英文流利,口语和写作俱佳
  • 2年以上互动,社交媒体,网络公布或互动公关相关经验者优先
  • 对中国互联网具备热情
  • 出色的书面和口头表达能力和与各阶层员工的沟通能力
  • 在紧张工作环境中能不断赢得信任并保持冷静的态度和批判性思维能力
  • 了解社交合同操作(礼仪,财务,合同细则等),了解所有网络工具和体验客户主要受众群在线的经验
  • 对社交媒体在中国如何表现最佳有自己深入见解
  • 对社交媒体,移动和物理计算了解深入
  • 拥有成功管理在线社区的记录
  • 表现主动,注重细节和后续跟踪能力
  • 能满足工作需求的加班任务
  • Bachelor’s degree required
  • Fluent in both Chinese and English, spoken and written required
  • 2+ years’ experience in interactive, social media, web publishing or digital PR preferred
  • Demonstrated passion for Chinese internet
  • Exceptional written and verbal communication skills with the ability to communicate with all levels of employees across many disciplines
  • A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • Understands the driving social contract (etiquette, social currency, rules of engagement, etc.) at work on sites, networks, tools and experiences inhabited by our client’s primary targets online
  • Deep understanding of social media and best practices in China
  • Possesses a thorough understanding of social media, mobile and physical computing
  • A proven track record in managing successful online communities
  • Exceptional initiative, attention to detail and follow-through skills
  • After-hours work required

兼职互动社区写手Freelance Community Writer

汇报Reports to: 互动交流总监Digital Comms Leader

概述General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或公司当下确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

兼职互动社区写手要协助互动交流团队通过参加在线社区和驱动观众参与努力努力将社会媒体品牌化,并且通过中国在线社交网络,BBS论坛和博客传播内容。
A Freelance Community Writer assists the Digital Comms team in branding social media efforts by engaging online communities by driving audience engagement and transmitting content across Chinese online social networks, BBS forums and blogs.

主要职责Major Responsibilities/Primary Functions

  • 与社交网络经理为各种社交媒体网站创造内容素材和片段
  • 参与我们品牌、产品和内容的相关对话
  • 对我们的品牌眼观六路耳听八方
  • 通过管理博客、张贴内容、回复的评论和收到的反馈经营品牌特性从而扩大服务致力于社交媒体发展
  • 与在线有影响力的人和当地社区团体拓展和建立交际
  • 监控在线对话并积极的为社交空间的合成提出建议采取行动
  • 监视社交媒体交流确保及时作出反应,以及确保社交媒体的对话是有意义的,忠于品牌的
  • 了解社交合同操作(规则,财务,合同细则等),了解所有网络工具和体验客户主要受众群在线的经验
  1. Working with Community Manager, creates content for feeds and snippets in various social media sites
  2. Participates in conversations surrounding our brand, products and content
  3. Acts as eyes and ears of our brand
  4. Manages branded properties by blogging, posting content, responding to comments and feedback, while extending service commitment to social media outlets
  5. Conducts outreach and builds relationships with online influencers and local community groups
  6. Monitors online conversations and actively across social spaces, synthesize and make recommendations for action
  7. Monitors online communities using social media tools to ensure timely responses as well as ensuring social media conversations are meaningful and true to brand
  8. Understands the driving social contract (etiquette, social currency, rules of engagement, etc.) at work on sites, networks, tools and experiences inhabited by our clients primary targets online and actively engages on those terms

资历,特长和特殊要求Qualifications, Distinguishing Characteristics and Special Requirements

  • 本科以上学历
  • 拥有互动,社交媒体或公关相关项目工作经验者优先
  • 对中国互联网具备热情
  • 中英文流利,口语和书面能力俱佳
  • 出色的书面和口头表达能力和与各阶层员工的中英文沟通能力
  • 在紧张的工作环境中能不断赢得信任并保持冷静的态度和批判性思维能力
  • 对社交媒体在中国如何表现最佳有自己深入见解
  • 拥有运用在线社交媒体和观察工具的经验
  • 拥有成功管理在线社区的记录
  • 工作表现积极主动,注重细节和持续完成工作的能力
  • 能满足工作需要的加班任务
  1. Bachelor’s degree preferred
  2. Related experience in Interactive, Social Media, or Public Relations preferred
  3. Demonstrated passion for Chinese internet
  4. Fluent in both Chinese and English, spoken and written required
  5. Exceptional written and verbal communication skills with the ability to communicate with all levels of employees across many disciplines in both English and Chinese
  6. A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  7. Deep understanding of social media and best practices in China
  8. Experience with online social media and insight tools
  9. A proven track record in managing successful online communities
  10. Exceptional initiative, attention to detail and follow-through skills
  11. After-hours work required

客户经理Account Manager

汇报对象Reports to: 客户总监Account Director

概述General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

客户经理负责所有日常客户服务部的日常运作。
The Account Manager is responsible for the overall day-to-day operations of the client account.

主要职责Major Responsibilities/Primary Functions

  • 制作全案广告,自始至终完成一体化战略活动,通过项目管理表现准确的执行能力
  • 通过监管客户服务执行领导整个客户服务团队的日常运作
  • 完成对高级客户的日常沟通联系
  • 和客户服务总监保持对日常客户状态的监督与汇报
  • 通过对客户品牌,种类和竞争对手的不断研究来了解客户业务的微观和宏观表现
  • 根据自己以往的经验,有能力营销高端的战略概念,驱动创意、撰写深刻有见地的工作简报
  • 影响最高质量的创意工作进度,通过分享自己在客户、业务、品牌方面的知识,证明自己强有力的创意判断力
  • 在参与领导战略策划的帮助下区别短期和长期品牌和广告战略
  • 确保财政和行政方面协调顺利
  • 按工作需要解决日常客户部发生的问题
  • 解决W+K,客户和合作公司(媒体,零售,互动)的沟通问题,确保创意顺利进行,媒体制作妥善运作
  • 参与大成本的拍摄工作和编辑以确保得到客户满意和肯定
  • 负责客户服务部的职业规划和工作表现评估
  • 不断寻找额外的收入机会
  1. Produces fully integrated campaigns from start to finish, including flawless execution demonstrated through project management
  2. Through the oversight of Account Executives directs the day-to-day running of entire account
  3. Assumes role of senior day-to-day client contact
  4. Maintains constant communication with Account Director on account status
  5. Demonstrated micro and macro knowledge of the client’s business by continuous research of brand, its categories and competitors
  6. Possess the ability to sell advanced, strategic concepts, drive initiatives, and write strong, insightful agency briefs based on sound rationale and previous experience
  7. Influences the development of the highest quality of creative work by sharing knowledge of the client/business/brand and demonstrating strong creative judgment
  8. Helps to devise short term and long-term brand and advertising strategies in partnership with lead team Strategic Planner
  9. Ensures smooth running of finances and administrative systems
  10. Problem solves day-to-day account issues as needed
  11. Manages the communication between W+K, client and our partner agencies (media, retail, digital) to ensure seamless creative and media production and placement
  12. Attends large budget shoots and edits to ensure client approval and satisfaction
  13. Responsible for Account teams’ professional development and performance reviews
  14. Continually looks for additional income opportunities

资历,特长和特殊要求Qualifications, Distinguishing Characteristics and Special Requirements

  • 本科以上学历
  • 5年以上创意广告公司客户服务经验者,2年以上客户经理经验者优先考虑
  • 英语口语与书面俱佳
  • 中文口语流利,书面俱佳者优先考虑
  • 能承受工作压力,能在高效率的创意环境下工作以达成工作进度
  • 能和公司不同部门的同事进行有效妥善沟通
  • 有效协商解决问题的能力
  • 对财政成本,预算和公司盈利状况有很强的认识
  • 在紧张工作环境中能不断赢得信任并保持冷静的态度,拥有批判性思维能力
  • 能和所有不同部门的员工沟通,出色的书面和口头沟通技巧
  • 组织能力出众,注重细节
  • 主动积极和后续完成工作的能力
  • 能接受工作所需的加班和出差
  1. Bachelor’s degree required
  2. 5+ years account experience and 2+ years account manager in a creative advertising agency preferred
  3. Fluent in spoken and written English
  4. Fluent in spoken Mandarin, preferred fluency in written Mandarin
  5. Ability to work under pressure and meet deadlines in a fast-paced creative environment
  6. Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines
  7. Effective negotiation and problem-solving skills required
  8. Strong financial understanding of budgeting, estimating and agency profitability
  9. A demonstrated track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
  10. Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
  11. Highly organized with a keen sense of attention to detail
  12. Exceptional initiatives and follow through skills
  13. After hours work and overnight travel required

________________
Qualified candidates please e-mail cover letter, including salary requirements, and CV toshanghaijobs@wk.com. Please specify Job Title in the subject line of your e-mail and kindly specify these roles are from DamnDigital

No phone calls, please.
We greatly appreciate your interest in W+K.
Only those selected for the interview process will be contacted.

如果你觉得自己是合适的人选,请将您的求职信包括薪资要求和简历(Doc或者Pdf文件格式),一并发送到shanghaijobs@wk.com。请在邮件主题内注明您应聘的职位并说明招聘信息来自DamnDigital
我们不接受任何电话咨询。
非常感谢您对W+K的关注。
我们会严格挑选并联系合格的应聘者。




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