[V]白熊家的悲惨遭遇——对含糖苏打水说不!

这个视频的主角是可人儿的大白熊一家,大白熊也正好就是可口可乐的吉祥物。而这个视频呈现了大白熊一家的经历,表达了对整个含糖苏打水行业的批评。

来源: creativity
编辑:London H@ DamnDigital
(转载请注明来自:DamnDigital)

伴随轻快鬼马的Jason Mraz的歌,白熊一家出场了。白熊一家都热爱饮用含糖的苏打水,先是白熊妈妈的腰围大到撑破了衣服;然后小白熊要钻进冰里抓鱼却因为肥胖而卡在洞口;随后发生了一系列事情直到其中一只白熊因过度饮用含糖苏打水导致糖尿病最后截肢。大家才意识到苏打水才是“unhappy”的来源……

Project: The Real Bears
Client: Center for Science in the Public Interest
Agency:Common Boulder/ The Butler Brothers Austin

CREDITS:

Executive Creative Director:Alex Bogusky
Executive Producer:Marty Butler
Executive Producer:Adam Butler
Writer:Ronny Northrop
Writer:Ryan Kutscher
Art Director:Stefanie Hermsdorf
Producer:Amanda Fox
Director/Designer/Animator:Lucas Zanotto
Music:Jason Mraz
Music:MC Flow
Guitar/Mix:Bill Bell
Horn Parts:Grooveline Horns
Sound Design:Nikolai von Sallwitz
Mix:Travis Wurges
Web Design:Cyrus Clemesen




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