DDB香港: 麦当劳lovin’ 35年 爱·延续

URL: http://www.mcdonalds.com.hk/chinese/campaign/lovin35/

新春之际为了庆祝在香港35周年, 麦当劳推出了35天的名为“爱.延续”的品牌宣传活动。

Project: 35 Years: The Love Lives On 麦当劳lovin’ 35年 爱·延续
Client: McDonald’s Hong Kong 麦当劳
Creative Agency: DDB Worldwide Ltd
Media Agency: OMD 浩腾媒体
Exposure Television, Print, Outdoor, Radio, Online, In-Store

Creative Directors: Jeffry Gamble, Frankie Fung, O’ Poon
Copywriters: Polly Ko, Jay Lee
Art Director: Winnie Chan
Producers: Annie Tong, Wong Wai Hung
Account Servicing: Irene Tsui, Gladys Chin, Peggy Chong, Algra Chan, Tom Wong
Planner Team: Johan Ostlund

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