[V]Venables Bell+Partners: Lightlife——这样的农场你肯定没见过

Lightlife是一家生产蔬菜和素食食品的公司,这是由Venables Bell和Partners联手制作的一支最新TVC。

来源: creativityonline
编译: Lena Chen@ DamnDigital
(转载请注明来自: DamnDigital)

导演Krik Kelley向我们介绍这支广告的背景——Lightlife”蔬菜农场”,当然这个农场中的所有生物都是由新鲜诱人的蔬菜做成的。你肯定对E-I-E-I-O的旋律不陌生吧,这算得上是经典儿歌”Old Macdonald Had a Farm”的转录版本。要是这个广告都不能让你想在午饭中吃点蔬菜沙拉,那我难以想象会有其他东西做到了。

Project: EIEIO
Client: Lightlife
Agency: Venables Bell+Partners

Credits:

ECD: Will McGinness, Paul Venables
ACD: Crockett Jeffers, Jonathan Byrne
Art Director: Beau Hanson
Copywriter: Josh Parschauer
Director of Integrated Production: Craig Allen
Agency Producer: DP Odishoo
Production Company: Laika House
Director: Kirk Kelley
Director of Photography: John Nolan
EP: Lourri Hammack, Adam Podrat
Producer: Rebecca Bowen, Josh Marcy
Production Designer: Elizabeth Burhop
Stop Motion Animator: Julianna Cox, Wendy Fuller, Nicholas Weigel
Editor: Michael Corrigan
Flame Artist: Rex Carter
Sound Design: Mophonics
Composer/Arranger: Michael Haziza




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