Ogilvy & Mather纽约: IBM为美国网球公开赛打造互动数据墙

IBM相信“在体育和商业领域,数据都是游戏规则改变者”(In business and sport, Data is a Game Changer),这也是它携手Ogilvy & Mather纽约和Hush一起在今年的美网赛场上建起这个绝妙的交互式数据墙的原因之一。尽管这项网球盛事的主角明显是运动员,但是IBM用这个15英尺的触摸屏来增强观众的整体观赛体验,证实比赛不局限于球场。

来源: creativityonline
编译: Lena Chen@ DamnDigital
(转载请注明来自:DamnDigital)

这面数据墙通过展示过去7年大满贯的历史数据来实时分析每个运动员为击败对手需要采用哪种战略,这无疑加剧了本届美网的竞争。同时为回应在美网现场发推特的人群,这面互动数据墙还展示带有地理标签的推特更新。除此之外,它还为观众提供实际有效的便民信息:班车的达到时间,每天该准备多少水让身体发生适当的水合作用,天气状况如何等。

Project: U.S. Open Data Wall
Client: IBM
Digital Agency: Ogilvy & Mather New York

Credits
Chief Creative Officer: Steve Simpson
Worldwide Executive Creative Director: Susan Westre
Group Creative Director: Mike Hahn,Ryan Blank
Creative Director: Greg Gerstner,Seth Rementer,Ginevra Capece,Fergus O’Hare,Graham Hill,Wilson Brown
Executive Digital Producer: Tracy Moore
Senior Digital Producer: Tracy MooreColby Black
Technical Director: Jason Wurtzel
Technical Lead: Ian Crowley
Art Director: Chris Rowson
Executive Content Producer: Leslie D’Acri
Content Producer: Sharon Mendelow
Associate Head of Traffic: Rachel Fuller
Senior Print Producer: Mike Piscatelli
Illustration: Serial Cut
3D Artist: Jimmy Andersson
Design Agency: HUSH
Head of Production: Ryan McGrath
Producer: Rhonda Shade
Technical Lead: Ivan Safrin
Creative Partner: David Schwarz
Technical Partner: Erik Karasyk
Creative Advisor: Jodi Terwilliger
Designer:,Erik Yang,Evan Anthony,Eric Ko
Concept Artist: Carlos Ancalmo
Backend Developer: Max Goldberg
Developer: Charlie Whitney
3D Animator: Evan Anthony,Christian Haberkern,James Zanoni,Antoine Schirer,Rob Eckert
Compositor: Lu Lui,Gerald Soto,Jose Fuentes
Line Producer: Mark Mutschler
Production Assistant: Waichi Yeung
Sound Design & Composition: Antfood
EP: Sean McGovern
Sound Designer/Composer: Charlie Van Kirk,Andrea Ryan
Technology Design & Integration: AV&C
Fabrication Partner: Showman Fabricators
Architect: Mark Thorpe


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