[V]Mother London: IKEA英国全新电视广告——Bright Shiny Colours

这是宜家英国2013年的病毒式电视广告,旨在宣传和推广2013年的宜家商品条目和新的商品种类。

编辑: London H@ DamnDigital
(转载请注明来自: DamnDigital

宜家全新的商品目录添加了许多交互体验,很显然宜家这回希望大家都一头钻进新的商品条目册中,因为视频里的女人就是这样做的。使用宜家的APP来阅读全新目录,可以看到隐藏的图片,小短片以及3-D效果的内容。

CREDITS:

Director: David Wilson
Production Company: BlinkInk
Executive Producer: James Bretton
Producer: Patrick Craig
Production Manager: Joshua Smith
Music by 99 Trees (a reworking of ‘Bright Shiny Colours’ by The Shirelles)
Director of Photography: Marc Gómez del Moral
Art Direction: Sam Ludgate & Arthur De Borman
Choreographer: Robert Hylton
1st Assistant Director: Chris Kelly
Actress: Sinaed Godin
Wardrobe: Alexis Knox
Lip Puppets and Puppeteer: Jonny Sabbagh
Music Magazine cover photo: Tag Christof
Agency Producer: Harriette Larder
Creative Directors: Tim McNaughton, Freddy Mandy, Ana Balarin, Hermeti Balarin,
Editor: James Rose at Cut & Run
Post Production: MPC
Lead flame: Michael Gregory & Bill McNamara
VFX Tea: Daniel Cowley, Oliver Chaffe, Ludo Fealy, Bruno Fukumothi, Ryan Hadfield, Mark Stannard
Colourist: Aline Sinquin
Post Producer: Anandi Peiris
Animation:
Lead Animator: Jonathan Harris
Illustration: Nick Edwards
Sinaed Rotoscope: Michael Zauner
Colouring Assistant: Florence Deary


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