AKQA creates lipton greeting for Lipton Milk Tea


URL: http://lipton.act.qq.com/#/index/

Use your microphone, use your keyboard, use your photo! Happy Chinese New Year .

The campign has attracted 8.5 million netizens to engage and more than 2 million to hand on their own greeting, just less two weeks after it been launched.

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Credits:
Advertiser: Unilever
Brand: Lipton Milk Tea
Digital Agency: AKQA Shanghai

Executive Creative Director: Johan Vakidis
Copywriter: Vincent Qin
Art Director: Benjamin Guan
Designer: Eyrie Yang
Producer: Joe Cai
Motion: Kim Jerbo
Creative Development: Shrek Wang / Chunning
Group Account Director: Bob Lv
AE: Chanel Xu


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