Wieden+Kennedy Shanghai 找Digital人才


互动制作人 Interactive Producer

汇报对象:执行互动制作人
Reports to: Executive Interactive Producer

概述 General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

互动制作人的主要工作是将创意转化成为项目计划,以及适用于网络、手机或相关平台的广告应用。并将其严格控制在预算和期间内。
The Interactive Producer is responsible for translating creative ideas into project plans and deliverables for Internet, mobile and related content-based advertising applications while staying within budget and schedule parameters.

主要职责 Major Responsibilities/Primary Functions

  • 常常需要同时提出多个项目方案,并且每个方案都要满足:没有错误、按时或提前交出、成本控制在预算内。此外,每个方案都要满足或超出创意目标和期望值。Delivers multiple, often concurrent, projects: error free, on time or early, on or under budget, all while meeting or exceeding creative objectives and expectations
  • 与团队内部设计师、开发人员和艺术创意紧密合作,共同确定项目需求,研发进度和预算,识别技术因素,互动团队内部人员责任分工。Works closely with internal team of Designers, Developers and Creatives to define project requirements, develop timeline and budget, identify technical considerations and designate areas of responsibility among Interactive team
  • 积极管理产品的日常全部方面:制定详细的项目计划、管理项目范围,记录变更请求,协调项目会议,核查项目所有可交付成果的质量和准确性、维护项目档案和定位项目风险。Actively manages all day-to-day aspects of production by developing detailed project schedules, managing project scope, documenting change requests, facilitating project meetings, reviewing all project deliverables for quality and accuracy, maintaining project documentation and identifying project risk
  • 与艺术创意人员共同确定网站整体观感:架构和导航,后端整合和内容开发。Works with Creatives to determine overall look and feel for sites including architecture and navigation, back-end integration and content development
  • 在互动团队中,承担面向客户的服务。向不同互动知识需求的客户解释技术和互动概念。Serves as the client-facing member of the Interactive team, able to explain technical and interactive concepts to clients of varying degrees of interactive knowledge
  • 就产品各个方面,积极与创意人员、客户服务、商务部门以及客户方进行沟通。其中包括:重要事件、可交付阶段、交货期内保持产品进程顺利推进。Communicates actively with Creative, Account Services and Business Affairs departments and clients on all aspects of the production including milestones, deliverables and due dates to keep the production process flowing smoothly
  • 追踪和报告网站使用情况,协调URL登记和坐标搜索引擎优化,请求用户体验反馈信息。Tracks and reports on website usage; coordinates URL registration and search engine optimization and solicits feedback on the customer experience
  • 通过研究网络内容、浏览行业杂志和网站,紧跟行业趋势。Keeps abreast of industry trends by reviewing Internet content and industry magazines and websites

任职资格和条件,以及相关特别要求 Qualifications, Distinguishing Characteristics and Special Requirements

  • 卓越的中英文口头和书面交流能力。Demonstrated excellence in written and oral communications in BOTH ENGLISH AND MANDARIN
  • 学士学位优先考虑。BA/BS degree strongly preferred
  • 2年以上广告公司互动产品方面、互动产品公司或类似工作经验。2+ years in interactive production at an agency, interactive production company or similar environment
  • 熟悉互动式应用的作用和局限(从设计到开发到后端服务器的设置)Intimate knowledge of the abilities and limitations of interactive applications (from design to development to back-end server setups)
  • 有效沟通和解决问题的能力 Effective negotiation and problem-solving skills required
  • 高压作业能力,并能够在快节奏创意环境中按时完成任务。Ability to work under pressure and meet deadlines in a fast-paced creative environment
  • 与公司内部同事、外部供应商或客户之间进行有效沟通的能力。Ability to interact with internal co-workers and external clients and vendors at a variety of levels and across functions
  • 能够广泛赢得信任和尊敬的思辨能力以及高工作压力下沉着冷静的心理素质。A demonstrated track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • 优秀的书面、口头交流能力。善于和不同员工进行交流。Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
  • 高度的条理性,关注细节 Highly organized with a keen sense of attention to detail
  • 进取心和贯彻执行的能力 Exceptional initiative and follow-through skills
  • 能够接受加班工作、连夜出差拍摄、工作所需的后期制作 After-hours work and overnight traveling to shoots and post sessions required

互动战略策划 Digital Strategist

汇报对象: 互动交流总监
Reports to: Digital Comms Leader

概述 General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

互动战略策划能以直接和积极的的方式影响应用通信和数字媒体的理解,文化和行为变化,随着技术的进步,影响创意工作的质量。互动战略策划将领导的项目,其中可能包括通信跨媒体设计、规划、社交媒体的参与和创新技术应用提供解决方案,能为客户的业务作出挑战。互动战略策划在确保我们创意指令,客户提案和新业务发展,确保开发未知平台的设定和纳入或是否能被数字化技术相关战略所接受。
The Digital Strategist is responsible for impacting the quality of creative work in a direct and positive way by applying understanding of the consumer and marketplace and the cultural and behavioral shifts that come with new media and technological advances. The Digital Strategist will help lead projects that may include social media, brand activation, immersive brand experiences, customer relationship marketing and innovative applications of technology to provide solutions for clients’ business challenges. The Digital Strategist plays an instrumental role in ensuring our creative directives, client pitches and new business are developed with a platform agnostic mindset and incorporate or are supported by digital technology where strategically relevant.

Major Responsibilities/Primary Functions

  • 有助于公司内部和外部战略策划/跨媒体视野沟通,和广告客户与创意团队合作发展制定明确和鼓舞人心的创意简报 Contributes to the strategic/brand vision internally and externally; With the Account and Creative team, develops clear and inspiring creative briefs
  • 监督和诠释客户业务以及相关的文化,社交和互动发展趋势,与行业、顾客、竞争对手的信息保持并进,发展集成战略品牌建议的见解 Monitors and interprets cultural, social and digital trends relevant to client business as well as keeps abreast of industry, customer and competitor information and integrates insights into strategic branding recommendations
  • 领导社交媒体以及直接主导对其他互动故事叙述项目 Lead social media and other digital storytelling projects directly.
  • 促进全面的设想,全面认知客户的定位,相关技术和市场机会 Integrates, into overall vision, a comprehensive awareness of the clients’ positions, relevant technologies and opportunities in the marketplace
  • 帮忙发展简报,提案新业务和管理举措 Contributes in developing briefs, pitch new business and managing initiatives
  • 充分利用自身见解发展经验战略和提供架构,用于创意团队探索如何引导客户与消费者利用品牌进行互动
  • Leverages insights to develop an Experience Strategy and to provide the architecture in which creative teams explore how to guide consumer interactions with the brand and with each other through the brand
  • 解释网页和网站方分析,并纳入信息点的意见和策略 Interprets web and site-side analytics and incorporates information into point-of-views and strategies
  • 通过焦点小组,集思会,和一对一的采访来设计并进行定性和定量研究 Designs and conducts qualitative and quantitative research via focus groups, brainstorming sessions, and one-on-one interviews
  • 在与客户交流中整合信息,尊重媒体,创意部并达成有效性共识,持续发展一个接一个广告系列 Integrates (and communicates with client) knowledge with respect to media, creative and messaging effectiveness from one campaign to the next
  • 和客户服务一起制定积极措施,帮助创造新的收入机会,并获得客户所拥有的研究 Works with Account Services to develop proactive initiatives that help create new revenue opportunities and gain access to client owned research
  • 与创意部合作概念,探索和推进创意工作的好作品 Partners with Creatives to concept, explore and push the creation of good work
  • 和同事与客户构建诚实直接的关系 Builds honest, direct relationships with colleagues and clients
  • 拥有建设性的辩论,并能提出具有挑战性的问题 Debates constructively and asks challenging questions

资质,特长和特殊要求 Qualifications, Distinguishing Characteristics and Special Requirements

  • 具备学士学位以上 Bachelor’s Degree required
  • 流利的中英文口语表达能力和书面读写能力 Fluent in both Chinese and English, spoken and written required
  • 对中国市场通信策划方面具有自己深刻理解和最佳实践 Deep understanding of social media and best practices in China
  • 创意广告公司和在线广告系列经验优先考虑 Creative advertising agency and online campaign exposure preferred
  • 对互动市场的先进科技,文化和发展趋势具有深刻理解 A deep understanding of the interactive marketplace — tech, culture and trends
  • 五年以上互动营销,社交媒体战略、游戏和移动通信技术、网络策略、用户研究、概念发展和创造相关领域经验 5 years experience with interactive marketing, social media strategy, gaming and mobile technologies, web strategy, user research, and concept development and creation
  • 卓越的谈判技巧和书面和口头沟通技巧,能与各级员工交流的能力 Exceptional negotiation skills and written and verbal communication skills with the ability to communicate with all levels of employees
  • 冷静、积极、注重细节、后续执行技巧 Solid initiative, attention to detail and follow-through skills
  • 能接受工作需要的加班和出差 After-hours work and overnight travel required

 

________________
Qualified candidates please e-mail cover letter, including salary requirements, and CV toshanghaijobs@wk.com. Please specify Job Title in the subject line of your e-mail and kindly specify these roles are from DamnDigital

No phone calls, please.
We greatly appreciate your interest in W+K.
Only those selected for the interview process will be contacted.

如果你觉得自己是合适的人选,请将您的求职信包括薪资要求和简历(Doc或者Pdf文件格式),一并发送到shanghaijobs@wk.com。请在邮件主题内注明您应聘的职位并说明招聘信息来自DamnDigital
我们不接受任何电话咨询。
非常感谢您对W+K的关注。
我们会严格挑选并联系合格的应聘者。

 


1 Comment

  • bee says:

    这是一则描述清晰明确的招聘启事,其中所述正是广告公司员工所应承担的工作负荷,用词和句式也无懈可击。遗憾的是,从始至终都只提要求,首段的唯一主题就是希望员工能无私的奉献给企业,虽然所有人都清楚这要求是对的,这确实是员工应该具备的价值观。但是启事里真是只字未提员工在公司所能获得的任何尊重,令人心寒。

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