Singapore, 19 June 2012 – Omnicom Media Group, Asia Pacific today announced that it has completed the consolidation of its search brands under Resolution Media in the region.
This move unifies all search operations running under OMD, PHD and the flagship search arm FLOW under the single Resolution Media brand. The completion of the APAC regional roll-out comes after recent global announcements that Omnicom Media Group were planning the consolidation across 40 countries, a move that creates a leading global search marketing and optimisation platform to effectively leverage scale, data and knowledge on behalf of clients.
In line with the global structure, Resolution Media in APAC will be housed under the Annalect Group, Omnicom Media Group’s technology, data and analytics division that also encompasses Accuen, the group’s programmatic buying division, launched in 2011. Resolution Media and Accuen strengthens Omnicom’s value proposition of delivering better consumer insights, more precise audience targeting and more effective media investment strategies through advanced technology and data.
Lee Smith, CEO, Platforms, Asia Pacific said “This is a natural and important alignment that will further enhance our platform services areas and the talent that delivers them. We will continue to concentrate on technology and data services leadership at the centre of our client offering, moving forward. Resolution will play a key role in our data and technology leadership in the region.”
Barry Cupples, CEO, Omnicom Media Group, Asia Pacific said, “This is another testament to our commitment in the area of data-driven solutions. Our mandate is very clear; to continue to deliver outstanding information and technology-driven media solutions in every APAC market, and to position each of our clients’ businesses to benefit from these solutions in the best way possible, with tangible returns on investment. Resolution Media is a great addition to our dynamic offering and will enhance our ability to deliver even better holistic business results.”
The new structure builds on the successful history of Resolution Media, acquired by Omnicom Media Group in 2005. Since then, Resolution has become a leading provider of Paid Search, Search Engine Optimization, Website Optimization and Social Content Management.