Hong Kong, 28 May 2012 – Eight’s campaign for The Lily, Chinachem Group’s flagship development in Repulse Bay, has launched with full-page ads in today’s Financial Times, South China Morning Post and Asian Wall Street Journal.
Designed by Sir Norman Foster (Hong Kong International Airport, HSBC headquarters), The Lily has already become a Hong Kong icon, with its unmistakable curves and prime location overlooking Repulse Bay Beach.
“A Norman Foster beachfront property that’s barely 10 minutes from Central is a dream concept to sell,” says Björn Fjelddahl, Managing Partner at Eight. “We felt that a world-class building like this needed world-class images, to show The Lily for what it is – an incredible building in a fantastic location.”
Capturing the images was a challenge that required careful site scoping, planning and pre-production work. “We wanted to show some of the interiors while still emphasising the surroundings, which made this a very technical photo shoot. So teamwork was important,” says Chris Leung, Account Manager at Eight. “We had great collaboration between our photographer, art director and digital artist, a lot of coordination and waiting for the perfect light conditions.”
Eight’s property practice is working with a growing number of international developers with projects in Japan, China and around Southeast Asia.