[V]2012 One Show Interactive互动广告获奖作品分享!(下)

倾情奉上2012 One Show Interactive互动广告Online Films & Video在线电影&视频、Mobile Applications移动应用、Craft、Brand Transformation品牌传播、Social Media社交媒体类别获奖作品。与上一篇不同的是,在这一部分有大量的精彩视频及APP等着您!

信息来自: the One Club Award Archives
编译、整理: Viking Wong@DamnDigital
Image: Wang Qi@DamnDigital
(原创内容,转载请注明来自DamnDigital)

Craft:

◎ One Show Interactive Gold Pencil:

The Beauty of a Sencond


Agency:Leo Burnett Milan / Milan
URL: http://awards.lbdevelop.com/montblanc/  

Slavery Footprint


Agency:MUH-TAY-ZIKI HOF-FER/ San Francisco
URL: http://slaveryfootprint.unit9.com/  
Rome-3 Dream of Black
Agency: Google Creative Lab / New York
DamnDigital案例介绍:http://www.damndigital.com/archives/25192
Philips Obsessed with Sound
Agency: Tribal DDB Amsterdam/ Amstelveen
DamnDigital案例介绍: http://www.damndigital.com/archives/30817

◎ One Show Interactive Silver Pencil:

Sexy Fingers

Agency: JWT Paris/ Neuilly-sur-Seine cedex
UEL: http://vimeo.com/29950250 

the Bark Side

Agency: Deutsch / Los Angeles
URL: http://www.youtube.com/watch?v=6ntDYjS0Y3w 
Bjork.com
Agency: Jam3/ Toronto
DamnDigital案例介绍: http://www.damndigital.com/archives/29072
The Ecosphere Project
Agency: HEIMAT,Berlin / Berlin
DamnDigital案例介绍:http://www.damndigital.com/archives/37925

◎ One Show Interactive Bronze Pencil:

Sperm Visualizer

這是日本互動創意天團Party的新作,它可以將Vimeo上的音樂指揮一群精子來表達“Music Saves Tomorrow”的概念。
Agency:PARTY/Tokyo
URL: http://prty.jp/award/2012/sperm-dance.html 

XYLOPHONE Drill


Agency:Inc./ Shibuya
URL: http://www.engine-plus.co.jp/docomo_tw/ 

Wall of Fame


Agency:Kempertrautmann Gmbh/ Hamburg
URL: http://frida-frommen.de/awards/walloffame/cyber/A16/ 
21st century beetle-rock’n’scrool
Agency: DDB Tribal Group/ Berlin
DamnDigital案例介绍: http://www.damndigital.com/archives/40470
Kinetic V5
Agency:Kinetic Singapore/ Singapore
DamnDigital案例介绍:http://www.damndigital.com/archives/42591

Mobile Applications(移动应用):

◎ One Show Interactive Gold Pencil:

Autodance (每个广告人的梦想)


Agency:CP+B / Gothenburg
URL: http://slowpoke.se/comp/2012/oneshow/autodance 

TRAM Sightseeing


Agency: Forsman & Bodenfors / Gothenburg
URL: http://entries.se/e/vasttrafik/tramsightseeing/

◎ One Show Interactive Silver Pencil:

Heineken Star Player


Agency:AKQA / London
URL: http://awards.akqa.com/awards2012/oneshow/StarPlayer/default.html 

Totoya Creatures Development & Introduction


Agency:Carnation Group/ Budapest
URL: http://www.totoyacreatures.com/presskit/ 

SPARQ


Agency: R/GA / New York
URL: http://judgeseyesonly.com/nike-sparq 

◎ One Show Interactive Bronze Pencil:

the Nightjar


Agency: Abbott Mead Vickers BBDO/London
URL: http://digital.151awards.com/awards/5gum/cybermobile/

HBO GO Mobile Apps


Agency:HUGE/ Brooklyn
URL: http://itunes.apple.com/us/app/hbo/id343753047?mt=8
Banner Dove NFL
Agency: Grupo W/ Saltillo
URL: http://www.grupowprojects.com/dovemen/NFL/banner/en/

Online Films & Video(在线短片&视频):

◎ One Show Interactive Gold Pencil:

MFCEO

Agency:72andSunny / Los Angeles

Touch the Rainbow

Agency:BBDO Toronto/ Toronto
URL: http://www.interactiveentries.com/skittlestouchcampaign/  

Rear View Girls- Los Angeles


Agency:Colenso BBDO/ Auckland
URL:http://www.ourshowroom.co.nz/rearviewgirls/ 
Celebrate the Era
Agency:TBWA Chiat Day, Los Angeles/ Los Angeles
URL: http://projeqt.com/pstfilms#lsi130372ci0q 
Michael——PS3 Long Live Play
Agency:Deutsch / Los Angeles
URL: http://www.youtube.com/watch?v=mdWkKKSckNk  
Mano y Mano en el Bano(Old Spice)
Agency:W+K Portland/ Portland
DamnDigital案例介绍:http://www.damndigital.com/archives/26615
OK Go All Is Not Lost 
Agency:HAKUHODO / Tokyo
DamnDigital案例介绍:http://www.damndigital.com/archives/26733

◎ One Show Interactive Silver Pencil:

The Web is what you make of it

Agency:BBH New York/ Google Creative Lab/ New York

BHF-Vinnie

Agency:Grey London/ London
URL: http://www.bhf.org.uk/redirect/handsonlyCPR.html 

the Inside Experience

Agency:pereira & o’dell/ San Francisco
Production:B-Reel
URL: http://showcase.noagencyname.com/INSIDE/recap/the_campaign.html
Cat
Agency:BBDO Toronto/ Toronto
URL: http://www.youtube.com/watch?v=eDlaJlb1ezg&feature=related
Legendary Makinng of the Date
Agency:W+K Amsterdam/ Amsterdam
URL: http://www.youtube.com/watch?v=dhLF437J_Jk
Bungee Stunt 
Agency:Motion Theory(MTh)/ Los Angeles
URL: http://motiontheory.com/content/563/chevrolet_chevy-sonic 

◎ One Show Interactive Bronze Pencil:

Search Stories

Agency:Google Creative Lab / New York

Catvertising

Agency:john st./Toronto
URL: http://www.unignorablework.com/catvertising/ 
the Return of Dictator Ben Ali
Agency:Memac Ogilvy Label/Tunis Mahrajene
URL: http://www.awds2011.com/zaba/zaba.html 
Camry it’s Reinvented
Agency:Saatchi & Saatchi LA/ Torrance
URL: http://www.youtube.com/watch?v=T8XmdQjJ7BM

Social Media(社交媒体):

◎ One Show Interactive Gold Pencil:

Take This Lollipop
Agency: Tool / Santa Monica
DamnDigital案例介绍:http://www.damndigital.com/archives/34278

◎ One Show Interactive Silver Pencil:

Kid Rescue


Agency:Y&R colombia/ bogota
URL: http://www.kidrescueapp.com/
Skittles Super Mega Rainbow
Agency:Updater TBWA / London

 ◎ One Show Interactive Bronze Pencil:

Curators of Sweden

Agency:Volontaire/ Stockholm

Run with Me


Agency:VML Australia /IdeaWorks /Sydney
URL: http://s61725.gridserver.com/AWARDawards/ASICS/runwithme/
the Museum of Me
Agency:Projector Inc./Shibuya
DamnDigital案例介绍:http://www.damndigital.com/archives/53119

Brand Transformation(品牌传播):

◎ One Show Interactive Gold Pencil:

Be the Coach
Agency: Ogilvy Cape Town/ Cape Town
URL: http://www.creativeawards.co.za/sab/integratedcampaign/bethecoach/ 

 

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[V]2012 One Show Interactive互动广告获奖作品分享!(上)

 


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