[V]2012 One Show Interactive互动广告获奖作品分享!(上)

作为世界最顶级的广告大奖,One Show奖项的含金量自不必多说。每年的One Show盛会上,都汇集了来自世界各地创意非凡的优秀作品,得奖是目的之一,但更多是广告人、创意人的灵感交流舞台。作为重磅奖项类别之一的2012 One Show Interactive(互动广告奖)也于近期宣布了获奖名单。互动中国特别整理了此次的获奖作品,与大家一同分享。

信息来自: the One Club Award Archives
编译、整理: Viking Wong@DamnDigital
Image: Wang Qi@DamnDigital
(原创内容,转载请注明来自DamnDigital)

由于获奖作品较多,本篇文章重点整理了Website网站、Interactive Advertising互动广告、Integrated Branding品牌整合三大类,其他类别获奖作品,将在下期中与大家分享。其中有些获奖作品,互动中国也曾做过详细的介绍,大家可点击链接直接阅读。

One Show Interactive互动广告奖 预告片:

Website(网站类):

◎ One Show Interactive Gold Pencil:

A New Warrior


Agency: DDB, Paris / Paris
URL:  http://www.ddbparis-campaignsonline.com/Greenpeace/video2m.html 

Sneakerpedia Sapient


Agency: Nitro / London
URL:  http://awards.i4bn.com/awards/websites.microsites.sneakerpedia/  
Philips Obsessed with Sound
Agency: Tribal DDB Amsterdam/ Amstelveen
DamnDigital案例介绍: http://www.damndigital.com/archives/30817
Bear 71
Agency: Jam3 / Toronto
DamnDigital案例介绍:http://www.damndigital.com/archives/50212

◎ One Show Interactive Silver Pencil:

Lullabies:


Agency: Forsman & Bodenfors/ Gothenburg
URL: http://entries.se/e/ikea/lullabies/  

Slavery Footprint


Agency: MUH-TAY-ZIKI HOF-FER/ San Francisco
URL:  http://slaveryfootprint.unit9.com/ 

The Black Mamba


Agency: R/GA / New York
URL: http://judgeseyesonly.com/nike-basketball-black-mamba

Dig Deeper


Agency: DDBO New York/ New York
URL: http://s3digdeeper.com/

Devastating Explosions


Agency: W+K Portland/ Portland
URL: http://devastatingexplosions.com/  
Work Connects Us All
Agency: SS+K / New York
DamnDigital案例介绍:http://www.damndigital.com/archives/48726 
Urban Tour
Agency: BBH London/ London
DamnDigital案例介绍:http://www.damndigital.com/archives/31398
SPENT
Agency: McKinney / durham
DamnDigital案例介绍:http://www.damndigital.com/archives/35973

◎ One Show Interactive Bronze Pencil:

Wall of Fame


Agency: Kempertrautmann Gmbh/ Hamburg
URL:  http://frida-frommen.de/awards/walloffame/cyber/A16/

Shop2aid


Agency: Denkwerk GmbH/ Cologne
URL:  http://www.dw-awards.de/2aid/2010/shop2aid/en

Back for the Future


Agency: W+K Portland/ Portland
URL:  http://back4thefuture.nosharpstuff.com/

Toronto Trending


Agency: CP+B / Toronto
URL:  http://rockymountaintech.org/toronto_trending.html
SCREW*D
Agency: Y&R Chicago/ Chicago
URL:  http://craftsmanscrewd.com/
LRA Crisis Tracker
Agency: Difitaria/ Pleasantville
URL:  http://www.lracrisistracker.com/
Kinetic V5
Agency:Kinetic Singapore/ Singapore
DamnDigital案例介绍:http://www.damndigital.com/archives/42591
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
DamnDigital案例介绍:http://www.damndigital.com/archives/32375
Pleasure Hunt
Agency: Lowe Brindfors/ Stockholm
DamnDigital案例介绍:http://www.damndigital.com/archives/54059

Interactive Advertising(互动广告类):

◎ One Show Interactive Gold Pencil:

The Canvas Experiment

Agency: Perfect Fools / Stockholm
Key to Viano
Agency: Lukas Lindemann Rosinski Gmbh / Hamburg
DamnDigital案例介绍:http://www.damndigital.com/archives/52638
Rome-3 Dream of Black
Agency: Google Creative Lab / New York
DamnDigital案例介绍:http://www.damndigital.com/archives/25192
SPENT
Agency: McKinney / durham
DamnDigital案例介绍:http://www.damndigital.com/archives/35973
Take This Lollipop
Agency: Tool / Santa Monica
DamnDigital案例介绍:http://www.damndigital.com/archives/34278

◎ One Show Interactive Silver Pencil:

John Lewis Banners


Agency: Digital Production Company:unit 9/London
URL: http://ms.unit9.com/johnlewisbanners/ 

Underheard in New York


Agency: BBH New York/ New York
URL: http://underheardinnewyork.com/

Infuse Screen Test

Agency: DDBO New York/ New York
URL: http://submissions.bbdo.com/2011/att-infuse/ 
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Lorem Recuitment
Agency: Jung von Matt AG/ Hanburg
James Ready Spelling Bee Lottery
Agency: Leo Burnett Toronto/Toronto
URL: http://www.leoburnett-awards.com/jamesready/spellingbee/ 
The Ecosphere Project
Agency: HEIMAT,Berlin / Berlin
DamnDigital案例介绍:http://www.damndigital.com/archives/37925
MINI Maps
Agency: DDB, Paris / Paris
DamnDigital案例介绍:http://www.damndigital.com/archives/33726

 ◎ One Show Interactive Bronze Pencil:

Be the Coach


Agency: Ogilvy Cape Town/ Cape Town
URL: http://www.creativeawards.co.za/sab/integratedcampaign/bethecoach/ 

IKEA e-folder


Agency: Laboratory Ideas Kft. / Budapest
URL: http://www.entriesforthisyear.com/ikea-efolder/ 

BLA BLA


Agency: National Film Board of Canada/ Montreal
URL: http://blabla.nfb.ca/ 

Drugs set your timeline


Agency: Mccann Digital israel/ tel-aviv
URL: http://www.mdigital.co.il/Dandad/AntiDrugsTimeline.html 
Banner Dove NFL
Agency: Grupo W/ Saltillo
URL: http://www.grupowprojects.com/dovemen/NFL/banner/en/
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm/ Stockholm
DamnDigital案例介绍:http://www.damndigital.com/archives/51182

Integrated Branding(品牌整合类):

◎ One Show Interactive Gold Pencil:

Sonic Launch

Agency: Goodby, Silverstein and Partners/ San Francisco

Your Mom Hates Dead Space 2


Agency: Draftcb San Francisco/ San Francisco
URL: http://ymhds2-online-campaign.com/

◎ One Show Interactive Silver Pencil:

the Unstoppable Tour


Agency:McKinney/ durham
URL: http://www.awardshowsubmissions.com/EAS_UnstoppableTour.html
MANta Clause
Agency:W+K Portland/ Portland
URL: http://devastatingexplosions.com/  

◎ One Show Interactive Bronze Pencil:

Connecting Lifelines


Agency:Deutsch / Tokyo
URL: http://internavi-dots.shipoo.jp/landing_cl_all_e.html
Hot Wheels for Real
Agency:Mistress/ Venice
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm/ Stockholm
DamnDigital案例介绍:http://www.damndigital.com/archives/51182

 

下期将同大家分享Online Films & Video在线电影&视频、Mobile Applications移动应用、Craft插画、Brand Transformation品牌传播、Social Media社交媒体,敬请期待!

 




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