[V]Clio Awards 2012 克里奥国际广告奖最新获奖作品视频赏析(精选)

克里奥国际广告奖 (Clio Awards)总是能把那些拥有独到创意,传达人性之爱,能引起受众内心共鸣的出色广告与设计作品,呈现给全世界。

信息来自: Clio Awards 2012 Winners
编译、整理:  Vivian  Peng@DamnDigital
Image: Wang Qi@DamnDigital
(原创内容,转载请注明来自DamnDigital)

 

克里奥国际广告奖 (Clio Awards)是全球广告业界最受推崇的国际性广告大奖赛之一,素来以注重作品的创意性而著称。关注广告和设计领域尤其是电视、印刷、户外、广播、内容、整合营销、数字互动、创新媒体、设计及公益等方面创意作品。本年5月4日,12年度Clio广告奖公布获奖名单。互动中国整理了年度特别大奖、数字互动, 创新媒体以及整合营销类大奖与金奖获奖作品,全部以视频案例分析的方式与大家进行分享。
(*标题红色的为推荐作品) 

 

Winners of Year Clio 2012 年度特别荣誉大奖


Agency of the Year年度最佳代理商: BBDO New York

获奖作品:

FedEx : Enchanted Forest

Prize:银奖
Category奖项类别: Animation/Technique 动画类技术特效应用
作品属性:影视作品
Product/Service:FedEx
Credits
Advertising Agency: BBDO New York
Production Company: Psyop/Smuggler, New York
Editing Company: Psyop, New York
Music Company: Human, New York
Sound Design Company: Sound Lounge, New York
Animation Company: Psyop, New York
Visual Effects Company: Psyop, New York

 

HBO GO: “The Story You’re In” 系列电视广告Campaign

TVC对白:The Story You Could Be Watching Is Better Than The One You’re In. Introducing HBO GO The New Streaming Service From HBO.Free With your Subscription.

配合HBO GO全新节目频道上线推出的系列TVC广告,以”The Story you are in”为主线贯穿多个创意故事,这支是其中之一:Pen

Prize:银奖
Category奖项类别: Television/Cinema——Product/Service 电视电影媒体广告——产品与服务类
作品属性:影视作品
Product/Service: HBO
Credits
Entrant Company:BBDO New York
Advertising Agency:BBDO New York
Production Company: MJZ, New York
Editing Company: Cut + Run, New York
Sound Design Company:Sound Lounge, New York
Visual Effects Company: Framestore, New York

 

 

Procter & Gamble/Gillette: Homage

Prize:银奖
Category奖项类别: Cinematography/Technique 影视类技术特效应用
作品属性:影视作品
Product/Service: Procter & Gamble / Gillette
Credits
Chief Creative Officer: David Lubars, BBDO New York
Advertising Agency:BBDO New York, New York
Production Company: Anonymous Content, New York

 

AT&T: You’ve got a Case

Prize:银奖
Category奖项类别: APPS-Desktop 互动类PC桌面端应用程序
作品属性:互动作品
Product/Service: AT&T
Credits
Advertising Agency: BBDO New York

 

Network of the Year年度最佳社区网络合作 :   Ogilvy & Mather

 

获奖作品:

[必看推荐] TEDx: Spread the TEDx

TEDx准备进入拉丁美洲市场,希望以一种更为亲民化的方式拉近与大众之间的关系。阿根廷的Ogilvy&Mather想到的点子是——让出租车司机主动帮助我们进行宣传。于是找来城中十余位出租车司机代表,邀请其亲临TEDx现场,让司机们感受TEDx的感染力。然后让司机们把自己在TEDx活动中记忆深刻的片段惟妙惟肖地说给每一个乘客。这个点子,实在太牛了!!!!!

Prize: 银奖
Category奖项类别: 内容创造
Product/Service: TEDx
Credits
Agency: Ogilvy&Mather 阿根廷
Creative Director: Javier Mentasti
Creative Director:Maximiliano Maddalena
Copywriter:Nicolas Vara
Art Director:Ignacio Torque Flota

 

UNICEF:  Costume

Prize:银奖
Category奖项类别: Television/Cinema——Public Service 电视电影媒体广告——公共关系类
作品属性:影视作品
Product/Service: UNICEF
Credits
Advertising Agency: Ogilvy & Mather Chile S.A, Santiago
Production Company: Triciclo Films, Santiago
Editing Company: Ogilvy & Mather Chile, Santiago
Music Company: Miranda y Tobar, Santiago
Sound Design Company: Miranda y Tobar, Santiago

 

IBM:  Think Exhibit Posters



Prize:银奖
Category奖项类别: Posters 平面海报类
作品属性:海报设计
Product/Service:IBM
Credits
Advertising Agency: Ogilvy, New York, London, Paris, Singapore, Sao Paulo

 

[必看推荐] ISPCC爱尔兰儿童虐待预防协会: I Can’t Wait until I grow up!

都柏林的奥美公司为爱尔兰儿童虐待预防协会制作的公益宣传片,小主角的表现实在太打动人了!很感人!很震撼!

Prize:银奖
Category奖项类别: Direction/Technique 电影指导类技术特效应用
作品属性:Film 影视
Product/Service: ISPCC (Irish Society for the Prevention of Cruelty to Children)
Credits
Advertising Agency: Ogilvy & Mather Dublin, Dublin
Production Company: Blinder, Dublin
Editing Company: Windmill Lane, Dublin
Sound Design Company: Slate, Dublin

 

Advertiser of the Year年度最佳广告主:  Volkswagen

 

获奖作品:

Volkswagen: The Bark Side

Prize: 金奖
Category奖项类别: Music-Adapted/Technique 音乐应用类技术特效应用
作品属性:Film 影视
Product/Service: Volkswagen
Credits
Advertising Agency: Deutsch LA
Production Company: Caviar
Editing Company: Union, Santa Monica
Music Company: Endless Noise, Santa Monica
Sound Design Company: Endless Noise, Santa Monica

 

Volkswagen Jetta “Flyboy”

Prize:金奖
Category奖项类别: Direction/Technique 电影指导类技术特效应用
作品属性:Film 影视
Product/Service: Volkswagen Jetta
Credits
Advertising Agency: DDB Mudra, Mumbai
Production Company: Nomad Films India & Good Oil Films Australia, Mumbai & Sydney
Editing Company: Fuel VFX, Sydney

 

Volkswagen Passat: Change Rooms

Prize: 银奖
Category奖项类别: Music-Original/Technique 原创音乐类技术特效应用
作品属性:Film 影视
Product/Service:Volkswagen Passat
Credits
Advertising Agency:DDB, Sydney
Production Company:The Sweetshop, Auckland
Editing Company:The Butchery, Melbourne
Music Company:Turning Studios, Sydney

 

Volkswagen Passat: BlueMotion Roulette

Prize: 银奖
Category奖项类别: Microsite/Website 互动类网站与活动网站
作品属性:互动广告
Product/Service:Volkswagen
Credits
Entrant Company:TRY/ Apt, Oslo
Advertising Agency:TRY/ Apt, Oslo

 

Production Company of the Year年度最佳制作公司: Smuggler

 

获奖作品

Converse: The History made in Making

Prize:金奖
Category奖项类别: Cinematography/Technique 影视类技术特效应用
作品属性:Film 影视
Product/Service: Converse
Credits
Advertising Agency: ANOMALY
Production Company: Smuggler New York

 

Jordan Brand: AirBorne

Prize:金奖
Category奖项类别: Cinematography/Technique 影视类技术特效应用
作品属性:Film 影视
Product/Service: Jordan Brand
Credits
Advertising Agency: Wieden + Kennedy, New York
Production Company: Smuggler
Editing Company: Work Post Production
Sound Design Company: Sound Lounge

 

Gears of War 3 for Xbox 360: Dust To Dust

Prize:金奖
Category奖项类别: Music-licensed/Technique 音效类技术特效应用
作品属性:Film 影视
Product/Service: Gears of War 3 for Xbox 360
Credits
Advertising Agency: twofifteenmccann, San Francisco
Production Company: Smuggler
Editing Company: Digital Domain
Music Company: twofifteenmccann, San Francisco
Sound Design Company: Skywalker Sound
Animation Company: Digital Domain
Visual Effects Company: Digital Domain

 

Weetabix: Fuel for a Big Day

Prize:金奖
Category奖项类别: Direction/Technique 电影指导类技术特效应用
作品属性:Film 影视
Product/Service: Weetabix
Credits
Advertising Agency: Bartle Bogle Hegarty, London
Production Company: Smuggler
Editing Company: Stitch
Sound Design Company: 750 mph
Visual Effects Company: Framestore

 

Interactive 互动类奖项

 

Grand Clio  全场大奖

Intel: The Museum of Me

Company: Projector Tokyo
Category: Social Media

 

Gold 金奖

[必看推荐] Foot Locker: Sneakerpedia

一个专门为Sneaker打造的Wikidpedia!很聪明idea,简单有意思!

Company: SapientNitro London
Category: Microsite/Website

 

Heineken Star Player

Company: AKQA London
Category: Apps – mobile

 

Sick Kids: Hospital Cancer Monitoring

Company: Sick Kids Toronto
Category: Apps – mobile

 

Ubisoft/Just Dance 3: Autodance

Company: CP+B Gothenburg
Category: Apps – mobile

 

Nike:Nike SPARQ

Company: R/GA New York
Category: Apps – tablet

 

[必看推荐]American Express OPEN: Small Business Gets an Official Day

美国运通卡的这一案例堪称传奇式的经典之作了,一波营销活动已经成为美国当地公众众所周知的全民Shopping Day这一大日子!并且通过Facebook,运通为Small Business提供各种营销工具服务,以此与众多商家形成联盟,使得这一全民Shopping Day的规模越来越大!不但在今年的克里奥上拿下多个奖项桂冠,更在Facebook IPO的路演中被拿来当做经典案例演示。金融业的营销典范!

URL: http://smallbusinesssaturday.com/
Company: CP+B and Digitas Boulder, New York

Category: Interactive Campaign

 

Google Chrome: The Web Is What You Make of It

Company: BBH New York & Google Creative Lab New York
Category: Interactive Campaign

 

NYC Rescue Mission: Underheard in New York

Company: BBH New York
Category:  Social Media

 

Facebook Integrated Media Facebook 媒体整合应用奖

 

7-Eleven:BYO(Bring Your Own) Cup Day

Company:Leo Burnett Melbourne
Category:  Beverage饮料类

 

American Express:Small Business Gets an Official Day

详见前文

 

Graubünden Ferien:A Little Village Goes Global

如果让瑞士的一个风景美丽却鲜有人知的小村庄成为全世界人们向往的旅游胜地?对了!就是Facebook!!!

Company:Jung von Matt / Limmat Zurich
Category:  Travel 旅游类

 

Troy Public Library:Book Burning Party

Company: Leo Burnett Detroit Troy
Category: Social Media

 

Integrated Campaign 整合类营销Campaign奖项

 

Silver 银奖

 

7-Eleven Slurpee: BYO Cup Day

(详见前文)

 

Allstate: Mayhem

Agency: Leo Burnett Chicago

 

American Express OPEN: Small Business Gets an Official Day

(详见前文)

 

Bundaberg Rum: Watermark

Agency: Leo Burnett Sydney

 

Carling Black Label: Be the Coach

URL: http://www.bethecoach.co.za/home.html
Agency: Ogilvy Cape Town Cape Town

 

Troy Public Library: Book Burning Party

(详见前文)

 

Bronze 铜奖

 

[必看推荐]Canon USA: Project Imagin8ion

Project Imagin8ion-“Parade 60” 正片
Behind the scene – Project Imagin8ion 制作过程

想象城市突然变成一个童话王国,不知道为什么,我会为片子而打动。GREY的技术实力果然不是盖的,画面很美,治愈系!

Agency: Grey New York

 

CIL Paints:  Paint Chip Names For Men

Agency: Reason Partners Toronto

 

Craftsman: SCREW*D

Agency: Y&R Chicago Chicago

 

Prudential: Day One

老龄化日趋加重的今天,如何让社会关注到业已退休的这群黄昏之年的人群?如何让面临退休的人更积极地面对退休的感受?退休后的第一天,你会做什么呢?于是,在DAY ONE 的故事里,人们纷纷拍下了自己退休后的第一天⋯⋯

所以,Prudential是个卖保险的品牌。视频是配合此活动的TVC广告。

URL:http://www.dayonestories.com/
Agency: Droga5 New York

 

The Zimbabwean Newspaper:  The Voiceless Campaign

Agency: TBWA\Hunt\Lascaris Johannesburg

 

Innovative Media 创新媒体应用奖项

 

◎Grand Clio 克里奥全场大奖

Engagement Citoyen:The Return of Dictator Ben Ali

Agency:Memac Ogilvy Label Tunis

 

Gold 金奖

Pepsi:Bottle Lights

把旧可乐瓶变成节能灯泡!百事好样的!

Agency:BBDO GUERRERO, INC. Makati City

 

Skittles:Touch the Rainbow

Agency:BBDO Toronto Toronto

 

◎Silver 银奖

Intel:The Museum of Me

Agency:Projector Tokyo

 

Troy Public Library:Book Burning Party

Agency:Leo Burnett Detroit Troy

 

Verband Austria Solar:The Solar Annual Report

Agency: serviceplan Munich

 

◎Bronze 铜奖

Mercedes-Benz B-Class F-Cell:  The Invisible Drive

Agency:Jung von Matt 德国汉堡

 

Nike:Nike SPARQ

Agency: R/GA 纽约

 

TEDx:Spread the TEDx

Agency:Ogilvy & Mather Buenos Aires

 

UNICEF:Good Shirts

URL:http://www.threadless.com/UNICEF
Agency:BBH 纽约

 

其他更多奖项与获奖作品请前往:http://www.clioawards.com/catalog/2012/2012_winners/

 

 


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