东南亚顶级数字代理商Innity进军大中华区市场

Innity

近日, 东南亚网络广告巨头Innity宣布在上海和香港开设办公室并任命Raymond Teoh和Christine Huang执掌帅印.

至此, Innity在亚太区已在7个国家开展其业务. 分支机构遍及马来西亚、新加坡、泰国、印度尼西亚、越南以及菲律宾. 目前有超过135名员工.

Innity中国区总经理Raymond Teoh拥有十多年数字营销和品牌传播经验.

Christine Huang将就任区域销售总监一职, 向Raymond汇报工作. 加入Innity之前, Christine曾任FiveStones(谷歌广告交易平台DoubleClick代理商) 区域业务总监, 主管业务拓展工作, 包括客户管理、创意开发以及运营. 再之前, 她还担任过新加坡报业控股(SPH) 网络业务部门AsiaOne区域销售经理, 负责香港、马来西亚、泰国、澳大利亚、印度及中国的业务.

公司将为香港和上海办公室招募更多员工.

INNITY BRANCHES OUT INTO HONG KONG AND SHANGHAI

Innity Appoints New Regional Sales Director to Lead Innity Hong Kong

China, April, 23, 2012 – Innity, South East Asia’s leading online interactive marketing provider, today announced the opening of a two new offices in Hong Kong and Shanghai as part of the company’s continued geographic expansion initiative to increase its presence in Asia Pacific, as well as to tap into the country’s huge digital growth potential. Innity now has presence in seven countries in APAC.

Being the leading ad network in the region, Innity will be offering its advertisers in Hong Kong and China innovative online marketing solutions to better engage with their target audience for a complete branding experience online by building a premium media network. The ad network will be partnering with premium sites, playing a role to increase the value of their ad spaces.

The company will be also recruiting more employees to fill their offices in Hong Kong and Shanghai to educate the market on effectively running engaging branding campaigns. To kick things off, Innity worked with pharmaceutical giant, Wyeth to launch their online campaign whilst campaigns in China will swiftly follow suit.

The Hong Kong and Shanghai offices will be led by Raymond Teoh, General Manager of Innity China, who has over 10 years of experience in advertising and branding in digital sectors. Reporting to him would be Christine Huang, who takes up the role of Regional Sales Director. Prior to her appointment at Innity, Christine was the Regional Business Director at FiveStones – a HK based company representing Google Doubleclick for Advertisers. She was put in charge of business development, which included account management, creative development, and operations. Before she moved to Hong Kong, Christine was with Singapore Press Holdings, Internet Business Unit (AsiaOne) as Regional Sales Manager in charge of Hong Kong, Malaysia, Thailand, Australia, India, and China.

Commenting on the launch of the offices, Teoh said, “China and Hong Kong digital markets are still new to the engagement model and with Christine joining us, we can enlighten and open up the markets, expanding our reach quickly. The potential of brand advertising is huge and we are confident that our innovative engagement solutions can provide great value to publishers and advertisers in both China and Hong Kong.”

Innity Corporation COO, Fabian Looa commented on the expansion: “We are very happy to be able to expand into Hong Kong and China. These two vast markets are brimming with untapped potential and diving into these markets will allow us to further position Innity Corp as a leader among media networks.”

With the addition to this office, Innity now has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, and Philippines, with over 135 staff in total.

About Innity
Innity is the leading provider of interactive online marketing platforms and technologies for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content interest channels such as technology, lifestyle, automotive, business and entertainment. Innity’s solutions provide a combination of the best features of rich media and performance based marketing catering to some of the world’s largest brands and advertising agencies offering a variety of engagement based advertising formats and innovative payment models.

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