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After a competitive pitch, AGENDA Shanghai has been appointed Digital Agency of Record for Wrigley China, managing all integrated digital campaign for Wrigley’s Doublemint and Extra brands.

Clement Yip, Managing Director of AGENDA Shanghai said: “We are delighted to be selected as Wrigley China’s Digital Agency of Record for these 2 national mega brands and we look forward to working together to engage Chinese consumers with Wrigley’s iconic brands in new and exciting ways.”

The partnership has seen early success with AGENDA’s first Doublemint Campaign this summer. The fully integrated campaign encouraged consumers to say “Ni Hao” to friends via uploaded videos, SNS games and offline road shows.  The campaign fully leveraged the popular farming game (within Xiaonei, Wuyao, QQ), resulting in 3.9MM consumers downloading the application over the 3 month period.