Wieden+Kennedy Shanghai 找Digital人才


职位Position: 美术制作人 Art Producer

汇报对象Reports to:  内容制作总监Content Director

概述General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities outlined in a job description.  Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

美术制作人负责以生产平面媒体为基础的广告,也包括以互动为基础的平面内容制作
The Art Producer is responsible for the production of print medium based advertising, including interactive based print content.

主要职责 Major Responsibilities/Primary Functions

  • 保持一定质量活跃的摄影和插画资源 Maintains active knowledge of quality photographic and illustrative resources
  • 和美术总监密切合作,以确定项目所适合的摄影师/插画师 Works closely with Art Directors to determine photographer/illustrator for project
  • 和创意部与客户服务部紧密合作,从概念和预生产阶段就能准确了解项目的范围,并能强调潜在制作的挑战 Works closely with Creatives and Account Services from concept and pre-production to understand scope of project and highlight potential production challenges
  • 与内容制作、互动制作人与视频团队一起进行集成和以内容为主的广告活动,以确保相关工作范围和作品的交付与管理 Works closely with Content Producers, Interactive Producers, and Video Crew on integrated and content-based campaigns when relevant to ensure work scope and delivery are defined and managed
  • 完成艺术作品创意的制作预算以确保和客户预算一致,在需要时能与摄影师、插画师、创意星探、场地星探、设计师以及其他拍片有关的供应商的对费用和使用权进行谈判协商 Generates production estimates for creation of artwork that is on target with the client’s budget by negotiating fees and usage rights with photographers, illustrators, talent scouts, location scouts. Stylists and other vendors associated with shoot
  • 通过运用在知识产权法律相关的知识监督涉及到视觉的工作合同,发布和版权/法律问题 Oversees contracts, releases and copyright/legal issues as related to visuals by using working knowledge of intellectual property laws
  • 作为艺术家和广告公司之间的联系,保持与所有同行业中优秀的专业工作人员的关系 Acts as liaison between artist and agency by maintaining excellent professional working relationships with all agents in the industry
  • 通过全行业的形象和摄影使用的定价知识,协商储备摄影图片和协商使用成本 Negotiates stock image photography and negotiates usage costs by using knowledge of industry-wide image and photography usage pricing
  • 密切审查与比较原始签回的采购单,接收并批准供应商的付款发票 Receives and approves invoices for payment from vendors by reviewing and comparing closely with originally issued purchase orders

资历,特长和特殊要求Qualifications, Distinguishing Characteristics and Special Requirements

  • 大学本科学历以及/或相关专业经验 4-year degree and/or industry-related experience
  • 3-5年美术制作工作经验优先 3-5 years Art Production experience preferred
  • 熟悉商业摄影制作流程优先 Commercial photography production process experiences preferred
  • 拥有摄影或其他艺术媒介经验 Experience with photography and/or other artistic medium
  • 能力评估质量和合适的摄影和插图 Ability to evaluate quality and appropriateness of photography and illustration
  • 有效的谈判和解决问题的技能要求 Effective negotiation and problem-solving skills required
  • 能在压力下工作,并能适应快节奏的创作环境,满足最后工作期限 Ability to work under pressure and meet deadlines in a fast-paced creative environment
  • 能与当今艺术家创作风格趋势保持同步,通过不断浏览作品和杂志,以及参加画廊举办的展览和其他艺术活动 Keeps abreast of stylistic trends by reviewing portfolios and magazines, as well as attending gallery shows and other artistic endeavors
  • 中英文流利,口语和书面能力俱佳 Fluent in both Chinese and English, spoken and written required
  • 出色的书面和口头表达能力和与各阶层员工的沟通能力 Exceptional written and verbal communication skills with the ability to communicate with all levels of employees across many disciplines
  • 创意广告公司或跨国企业工作经历者优先考虑 Creative advertising agency or multinational company exposure preferred
  • 在紧张工作环境中能不断赢得信任并保持冷静的态度,拥有批判性思维能力 A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • 主动积极注重细节,和后续完成工作的能力 Exceptional initiative, attention to detail and follow-through skills
  • 能接受工作所需的一些加班 Some after hours work required

职位Position: 互动策略总监 Digital Strategies Director

汇报对象Reports to: 总经理 Managing Director

概述 General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities outlined in a job description.  Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

互动策略总监提供会影响业务、销售和客户互动远景的内部和外部因素的深入见解,定义互动期望、策略和解决方案来满足业务调整、客户需求以达特定商业目标。此总监职位需一位有远见的领导人作为“连接点”,围绕业务和消费者的见解,阐明明确的和令人信服的方式,向客户提供互动概念和解决方案。互动策略总监还需要规划互动战略项目,在面对特定或潜在的品牌/客户以及相关复杂度高的项目中作为领导。互动策略总监还需要参加行业组织,在行业活动中进行演讲以及领导发布。此总监职位也需要在新业务发展中起到积极作用。
The Digital Strategies Director provides in-depth understanding of internal and external factors which affect business, marketing and clients digital presence, and defines digital vision, strategy and solutions that address business challenges, consumer needs and enable specific business goals. The Director is a visionary leader who “connects the dots” around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way to clients. The Director leads digital roadmap projects, and serves as strategy lead on projects of high complexity within a given brand/client or potentially across multiple brands/clients. The Director participates in industry groups, speaks at industry events, and publishes though leadership. The Director also plays an active role in new business development.

主要职责 Major Responsibilities/Primary Functions

  • 领导互动策略部门以确保策略在公司内外有效理解并执行;激发和引导部门成员发现改变游戏规则的解决方案,同时以最高质量来完成作品 Leads the Digital Strategy department to ensure digital strategy is properly understood and represented internally and externally; inspires and mentors team members to discover game-changing solutions, and to deliver work of the highest quality
  • 通过和各部门的合作,以确保W+K 的通信体验能确实利用到为优秀客户和他们的消费者提供最好的互动方案以创造持续性令人兴奋的关系 Partners across departments to ensure W+K communications experiences authentically leverage the best interactive landscape it can offer to continue to create provocative relationships between good brands and their customers
  • 定义公司互动策略的战略眼光和经营目标,以指导战略发展和执行,调配员工开展业务 Defines agency’s digital strategic vision and business goals to guide strategy development and execution, and moves people to action
  • 提供领导意见和互动战略观点包括电子商务,社交媒体,以及零售业的互动策略 Provides thought leadership and points of view on digital strategies including eCommerce, social media, and digital in retail
  • 和客户一起识别关键战略挑战和待解决的商业,营销、互动数字需求;评估策略实施范围,积极寻求加深客户关系的机会,提升客户组织“对话” Engages with clients to identify key strategic challenge(s) and business, marketing and digital needs to be addressed; evaluates scope of strategic engagement; proactively seeks out opportunities to deepen client relationships and “elevate the conversation” within client organizations
  • 在发展新业务和互动方面发挥领导力 Takes a leadership role in new business development and digital initiatives
  • 和行业趋势以及竞争情况保持同步,为资深管理层提供推荐 Keeps abreast of industry trends and competitive landscape; makes recommendations to senior management
  • 和其他策划部同事、客户合作伙伴、相关领导以及其他公司内搭档一起跨功能工作;在行业组织以及领导人活动中代表公司出席 Works cross-functionally with other strategy and planning colleagues, client partners, discipline leads, and other internal partners; represents agency in industry groups and though leadership events

资历,特长和特殊要求 Qualifications, Distinguishing Characteristics and Special Requirements

  • 本科以上或工商管理硕士优先 Bachelor’s degree or MBA preferred
  • 10年以上互联网、营销和/或7年以上互动领域管理咨询工作经验 10+ years Internet, marketing and or/management consulting experience with at least 7 years focused exclusively on the digital space
  • 对科技、交互媒体以及互联网浓厚的工作热情;须具备特定互动策略经验者 Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
  • 对互动科技、媒体、工具、趋势以及采用率有深刻理解 Has a deep understanding of digital technology, media, tools, trends and adoption rates
  • 拥有在复杂的商业和营销环境中领导战略和互动路线项目的丰富经验 Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment
  • 对影响互动渠道营销和文化拥有资深见解 Superior knowledge of the culture that impacts marketing in digital channels
  • 完全掌握网络广告、网络策略、基础技术方案 Expert knowledge of online advertising, online strategy, basic technology issues
  • 完全掌握沟通和演讲技巧;生动的(说服)向客户和潜在客户提出想法 Expert communication and presentation skills; dynamically (persuasively) presenting ideas to clients and prospective clients
  • 须具备严谨的分析约束能力,以及生动、抽象解决问题的能力 Must possess a rigorous analytical disciplined approach as well as dynamic, abstract problem solving skills
  • 作为团队领导和团队成员的超强人际交往能力 Strong interpersonal skills as a team leader and team player
  • 对用户研究,以用户为中心的设计原则和网上消费行为有着深刻的理解 Strong understanding of user research, user-centered design principles and online consumer behavior
  • 必须具备“变革代理人”的态度,创业精神,不断推进与客户的关系,发展新机遇,新方法,新思路,新观点等的自我启发能力 Must have a “change agent” attitude; self-starter with an entrepreneurial spirit constantly pushing us and our clients to new opportunities, approaches, ideas, perspectives, etc.
  • 与公司内其他部门互动和写作解决问题的能力 Ability to interact and collaborate with other departments within the agency to solve problems
  • 中英文流利,口语和书面能力俱佳 Fluent in both Chinese and English, spoken and written required
  • 创意广告公司或跨国企业工作经历者优先考虑 Creative advertising agency or multinational company exposure preferred
  • 在紧张工作环境中能不断赢得信任并保持冷静的态度,拥有批判性思维能力 A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • 主动积极注重细节,和后续完成工作的能力 Exceptional initiative, attention to detail and follow-through skills
  • 能接受工作需求的加班 After-hours work required

职位Position: 互动战略策划 Digital Strategist

汇报对象Reports to: 互动交流总监Digital Comms Leader

概述General Position Summary

W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以,此职位描述只在于概括一个基本的职能,资格和工作范围,但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功,并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities outlined in a job description.  Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

互动战略策划能以直接和积极的的方式影响应用通信和数字媒体的理解,文化和行为变化,随着技术的进步,影响创意工作的质量。互动战略策划将领导的项目,其中可能包括通信跨媒体设计、规划、社交媒体的参与和创新技术应用提供解决方案,能为客户的业务作出挑战。互动战略策划在确保我们创意指令,客户提案和新业务发展,确保开发未知平台的设定和纳入或是否能被数字化技术相关战略所接受。
The Digital Strategist is responsible for impacting the quality of creative work in a direct and positive way by applying understanding of the consumer and marketplace and the cultural and behavioral shifts that come with new media and technological advances.  The Digital Strategist will help lead projects that may include social media, brand activation, immersive brand experiences, customer relationship marketing and innovative applications of technology to provide solutions for clients’ business challenges.  The Digital Strategist plays an instrumental role in ensuring our creative directives, client pitches and new business are developed with a platform agnostic mindset and incorporate or are supported by digital technology where strategically relevant.

Major Responsibilities/Primary Functions

  • 有助于公司内部和外部战略策划/跨媒体视野沟通,和广告客户与创意团队合作发展制定明确和鼓舞人心的创意简报 Contributes to the strategic/brand vision internally and externally; With the Account and Creative team, develops clear and inspiring creative briefs
  • 监督和诠释客户业务以及相关的文化,社交和互动发展趋势,与行业、顾客、竞争对手的信息保持并进,发展集成战略品牌建议的见解 Monitors and interprets cultural, social and digital trends relevant to client business as well as keeps abreast of industry, customer and competitor information and integrates insights into strategic branding recommendations
  • 领导社交媒体以及直接主导对其他互动故事叙述项目 Lead social media and other digital storytelling projects directly.
  • 促进全面的设想,全面认知客户的定位,相关技术和市场机会 Integrates, into overall vision, a comprehensive awareness of the clients’ positions, relevant technologies and opportunities in the marketplace
  • 帮忙发展简报,提案新业务和管理举措 Contributes in developing briefs, pitch new business and managing initiatives
  • 充分利用自身见解发展经验战略和提供架构,用于创意团队探索如何引导客户与消费者利用品牌进行互动 Leverages insights to develop an Experience Strategy and to provide the architecture in which creative teams explore how to guide consumer interactions with the brand and with each other through the brand
  • 解释网页和网站方分析,并纳入信息点的意见和策略 Interprets web and site-side analytics and incorporates information into point-of-views and strategies
  • 通过焦点小组,集思会,和一对一的采访来设计并进行定性和定量研究 Designs and conducts qualitative and quantitative research via focus groups, brainstorming sessions, and one-on-one interviews
  • 在与客户交流中整合信息,尊重媒体,创意部并达成有效性共识,持续发展一个接一个广告系列 Integrates (and communicates with client) knowledge with respect to media, creative and messaging effectiveness from one campaign to the next
  • 和客户服务一起制定积极措施,帮助创造新的收入机会,并获得客户所拥有的研究 Works with Account Services to develop proactive initiatives that help create new revenue opportunities and gain access to client owned research
  • 与创意部合作概念,探索和推进创意工作的好作品 Partners with Creatives to concept, explore and push the creation of good work
  • 和同事与客户构建诚实直接的关系 Builds honest, direct relationships with colleagues and clients
  • 拥有建设性的辩论,并能提出具有挑战性的问题 Debates constructively and asks challenging questions

资质,特长和特殊要求 Qualifications, Distinguishing Characteristics and Special Requirements

  • 具备学士学位以上 Bachelor’s Degree required
  • 流利的中英文口语表达能力和书面读写能力 Fluent in both Chinese and English, spoken and written required
  • 对中国市场通信策划方面具有自己深刻理解和最佳实践 Deep understanding of social media and best practices in China
  • 创意广告公司和在线广告系列经验优先考虑 Creative advertising agency and online campaign exposure preferred
  • 对互动市场的先进科技,文化和发展趋势具有深刻理解 A deep understanding of the interactive marketplace — tech, culture and trends
  • 五年以上互动营销,社交媒体战略、游戏和移动通信技术、网络策略、用户研究、概念发展和创造相关领域经验 5 years experience with interactive marketing, social media strategy, gaming and mobile technologies, web strategy, user research, and concept development and creation
  • 卓越的谈判技巧和书面和口头沟通技巧,能与各级员工交流的能力 Exceptional negotiation skills and written and verbal communication skills with the ability to communicate with all levels of employees
  • 冷静、积极、注重细节、后续执行技巧 Solid initiative, attention to detail and follow-through skills
  • 能接受工作需要的加班和出差 After-hours work and overnight travel required

________________
Qualified candidates please e-mail cover letter, including salary requirements, and CV toshanghaijobs@wk.com. Please specify Job Title in the subject line of your e-mail and kindly specify these roles are from DamnDigital

No phone calls, please.
We greatly appreciate your interest in W+K.
Only those selected for the interview process will be contacted.

如果你觉得自己是合适的人选,请将您的求职信包括薪资要求和简历(Doc或者Pdf文件格式),一并发送到shanghaijobs@wk.com。请在邮件主题内注明您应聘的职位并说明招聘信息来自DamnDigital
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