亚太区DDB集团再度获得2012AdFest年度广告网络大奖

DDB

2012年,3月21日 – 泰国普吉。在2012亚太广告节(AdFest)上,亚太区DDB集团再次赢得年度广告网络大奖的殊荣。DDB集团已经连续两年获此大奖。本届亚太广告节上,43项大奖及35个入围奖,亚太区DDB集团可说是横扫全场。(内附详细获奖名单)

DDB集团亚太区、日本及印度区的总CEO及主席John Zeigler,表示:“我们在亚太广告节上获得了非凡的成绩。这些奖牌覆盖了我们众多的市场领域和项目,显示出了DDB的服务网络出色的广度和深度。”

促销类(Promo Lotus)全场大奖被授予DDB昆兰为Steinlager制作的《Bilieve》, 户外类(Outdoor Lotus)全场大奖被授予DDB中国“隔离的键盘”,这是DDB中国为“热爱家园”组织制作的家庭关怀性公益广告。

其他重量级大奖还包括,DDB奥克兰为MySKY制作的“60秒,60件事”获得
电影类(Film Lotus)金奖;有两个作品同时获得平面类(Print Craft Lotus)金奖: DDB新加坡为Wildlife Presentation 制作的‘Tree Rings’,及DDB穆德拉为Rotary Club制作的Corruption。

本届广告节上,THE CUP洲际广告杯(The Intercontinental Advertising Cup)的奖项也同时宣布。在这一轮竞赛中,仅仅只有参与了区域性大赛((ADC*E, Golden Drum, ADFEST and FIAP)的作品,方可获得入围权。 DDB墨尔本今年赢得了两项大奖,为Cussons制作的“脏盘子”获得Household类最高荣誉,及为Reach制作的“Open Book”获得one-to-one类最高荣誉。

此外,亚太区DDB集团目前亦已连续两年获得Spikes Asia(亚洲广告节)年度广告网络大奖。

以下为亚太区DDB集团的获奖名单/Below is the list of winners from DDB Group Asia Pacific:

TITLE BRAND AGENCY AWARD
CYBER LOTUS
Best use of online
The Escape Intel DDB Group Hong Kong Bronze
Best use of interactive video
The Escape Intel DDB Group Hong Kong Finalist
Best use of Social media
Flip your profile Flip Camcorder DDB Group Singapore Finalist
Open Book project Reach DDB Group Melbourne Silver
Best use of Technology
Musical Fitting Rooms Star Hub DDB Group Singapore Bronze
DESIGN LOTUS
Poster
Stay Alert Coffee Gold DDB Mudra Group Finalist
Art for the price of everyday items Zendai Art Supermarket DDB China Group Finalist
 Direct Mail
Disappearing discounts Lass Natural Cosmetics DDB Mudra Group Finalist
Radiant Glow Watsons DDB Group Hong Kong Silver
Point of Sale
The keyboard of isolation Family Care for Grassroots Community DDB China Group Silver
DIRECT LOTUS
Business-to-consumer
Disappearing discounts Lass Natural Cosmetics DDB Mudra Group Silver
Direct ambient
18 button redemption machine McDonald’s DDB Group Hong Kong Finalist
Musical Fitting Rooms Star Hub DDB Group Singapore Silver
Online business -to- consumer
Flip your profile Flip Camcorder DDB Singapore Finalist
Best use of social media
Open book project Reach DDB Group Melbourne Bronze
Music Moodbox Online music Store DDB Group Singapore Bronze
Field Marketing
Musical Fitting Rooms Star Hub DDB Group Singapore Silver
PRESS LOTUS
Best of non-alcoholic beverages
Stay Alert Coffee Gold DDB Mudra Group Silver
Old lady Passat DDB Mudra Group Bronze
Best of retail
Nails Scotch Super Multi-purpose Adhesive DDB Singapore Silver
Best of household products
Nails Scotch Super Multi-purpose Adhesive DDB Singapore Silver
Best of Entertainement, Recreation and Leisure
Art for the price of everyday items Zendai Art Supermarket DDB China Group Bronze
Best of Financial
Blue Print (Single) Union Bank of India DDB Mudra Group Finalist
Blue Print (campaign) Union Bank of India DDB Mudra Group Finalist
Rice/Salad/Spaghetti Greeners Action DDB Group Hong Kong Bronze
Mayday Appeal Coastguard New Zealand DDB Group New Zealand Silver
Best social engagement
mayday Appeal Coastguard New Zealand DDB Auckland Silver
PRINT CRAFT LOTUS
Campaign for Illustration
Corruption Rotary Club DDB Mudra Group Bronze
best use single use of illustration
Tree rings Wildlife Preservation DDB Grpup Singapore Gold
Campaign for best use of Illustration
Art for the price of everyday items Zendai Art Supermarket DDB China Group Finalist
single for art direction
Nails Scotch Super Multi-purpose Adhesive DDB Singapore Finalist
Tree rings Wildlife Preservation DDB Grpup Singapore Gold
Campaign for art direction
Find your way – City/Forest/Sea 3M post it flags DDB Singapore Finalist
Stay Alert Coffee Gold DDB Mudra Group Finalist
Art for the price of everyday items Zendai Art Supermarket DDB China Group Finalist
PROMO LOTUS
Event & field marketing
Musical Fitting Rooms Star Hub DDB Group Singapore Bronze
Ambient promotion large scale
Musical Fitting Rooms Star Hub DDB Group Singapore Silver
Best new product launch/launch at retail
Believe Steinlager DDB Group New Zealand BEST
Best use of print/conventional outdoor
Art for the price of everyday items Zendai Art Supermarket DDB China Group Bronze
Promotional campaign: best use of other digital media
Musical Fitting Rooms Star Hub DDB Group Singapore Silver
Best use of social media
Music moodbox Star Hub DDB Group Singapore Bronze
INNOVA LOTUS
Musical Fitting Rooms Star Hub DDB Group Singapore Finalist
FILM LOTUS
60 things in 60 seconds MySky DDB Group New Zealand Gold
The Word Volkswagen DDB Sydney Finalist
Eclipse Intense Toll booth Wrigley’s DDB Group Sydney Bronze
OUTDOOR LOTUS
Two dimensional large/highway billboards
Rice Greeners Action DDB Group Hong Kong Finalist
Volcano Domestic Tourism Campaign DM9 Finalist
Three dimensional large/highway billboards
Art for the price of everyday items Zendai Art Supermarket DDB China Group Silver
External street signs
Cleanoscope Rotract Mumbai DDB Mudra Group Bronze
Single for ambient
18 button redemption machines McDonald’s DDB Group Hong Kong Finalist
The keyboard of isolation Family care for Grassroots Community DDB China Group BEST
Single for transit medium
Mozart Westone DDB Group Hong Kong Finalist
Beethoven Westone DDB Group Hong Kong Finalist
Tchaikovsky Westone DDB Group Hong Kong Finalist
Set of transit execution
Mozart/Beethoven/Tchaikovsky Westone DDB Group Hong Kong Silver
POP Display
Stay Alert Coffee Gold DDB Mudra Group Finalist
Musical Fitting Rooms Star Hub DDB Group Singapore Silver
Single for Guerilla Marketing
Mirror Tops Security DDB Mudra Group Finalist
Campaign Best of Health & Personal Care
Balloon Food Enzyplex DDB Group Singapore Finalist
Single for best of electronics
Mozart Westone DDB Group Hong Kong Finalist
Beethoven Westone DDB Group Hong Kong Finalist
Tchaikovsky Westone DDB Group Hong Kong Silver
Flipped City Mumbai Philips Noise Reducting Headphones DDB Mudra Group Finalist
Flipped City New York Philips Noise Reducting Headphones DDB Mudra Group Finalist
Flipped City Tokyo Philips Noise Reducting Headphones DDB Mudra Group Finalist
Campaign for best of electronics
Flipped City Philips Noise Reducting Headphones DDB Mudra Group Finalist
Mozart/Beethoven/Tchaikovsky Westone DDB Group Hong Kong Gold
Single for best of business equipment
Jumbled conspiracy – bed room Stedfast DDB Mudra Group Bronze
Jumbled conspiracy – locker room Stedfast DDB Mudra Group Bronze
Jumbled conspiracy – torture room Stedfast DDB Mudra Group Bronze
Campaign for best of business equipment
Find your way 3M post it flags DDB Group Singapore Bronze
Jumbled conspiracy Stedfast DDB Mudra Group Silver
Campaign for best of communication media
Art for the price of everyday items Zendai Art Supermarket DDB China Group Bronze
Best of social engagements
Tree Rings Wildlife Preservation DDB Group Singapore Finalist
Keyboard of Isolation Family Care For Grassroot Community DDB Shanghai Silver
THE CUP
Best of Household
Dirty Dishes Cussons DDB Group Melbourne BEST
Best of one-to-one
Open Book Reach DDB Group Melbourne BEST

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